Gotta say the marketing dept. @ LG "won" on this one.
Whether their claims are true or not, they just brought major attention to the issue(s) that LG and every other display technology IP-holder 'doesn't like to talk about'.
LG, if not *genuinely* confident in their latest OLED-iteration, is at least confident in their ability to out-BS their competitors in PR.
I look forward to 3rd party reviews; especially, where the reviewer(s) had to purchase consumer-available units. (as opposed to being 'provided' a supposedly production unit.)
I have both a PC QD-OLED display and an LG TV. Been saving for some time for a PC screen upgrade (much needed) and, once you use OLED, it's hard to look at LCD again lol.
I really like both, I can say that my LG TV after years of usage is as new, 0 burn-in despite being used with static HUD in games etc.
My PC display is new but come with a 3 years warranty from Samsung, I'm not too worried (Samsung support in France told me it includes burn in but can't be 100% sure)
Apple is going to introduce in its 2024 ipad pro lineup a new generation of OLED screen (done in conjunctions with display manufacturers) that is reporterdly brighter and more durable
Our salute will come from micro-led: no burn-in, excellent brightness and infinite contrast.
IMHO, MicroLED will be 'a' holy grail-like milestone in display technologies. Sadly, we all missed out on the last big milestone: Manufacturing technology limits at the time and changing consumer-culture killed the
Surface-conduction Electron-emitter Display (SED) before it had any time to shine. IIRC, the vestiges of the IP are owned by AUOptronics, today.
Amusingly, Samsung's QD-OLED seems extremely similar 'in concept' to the SEDs. Except, taking full advantage of advances in tech; using Photon-Photon 'conversion' via 'Quantum Dot' nanotechnology vs. SED's Electron-Photon 'conversion' via phosphor excitation.
It absolutely isn't possible and yes that's exactly why they use blue.
Photons are only emitted when an electron drops from a higher orbital to a lower orbital around an atomic nucleus. These orbitals are discrete energy states and there aren't half states, For an incoming photon to "knock" an individual electron into a higher energy orbital, it needs to have enough energy to do that in one "hit". That process of successfully knocking an electron into a higher orbital is the absorbing of the photon. An incoming photon without enough energy will just "ricochet" off the electron (quotes are used because it's easy to model and conceptualise electron-photon interactions by thinking of them as particles with momentum, which is a long way from the truth as we currently know it)
So quantum dots work by absorbing photons. Omitting units and real numbers for simplification, If the incoming photon ha 10 energy and the electron needs 8 energy to move up to a higher orbital, the electron moves up 8, the photon passes through and leaves with 2 energy left, and then the electron drops down to a lower orbital and releases a new photon with that 8 energy. The end result is that one high-energy photon passed through and was de-energised, a second photon was "created" and ejected with the energy that was taken from the first one. 10 energy come in (blue light photon) and 8+2 energy come out (red light photon and infra-red photon).
If only an 8 energy photon comes in, the sum of all photons coming out must total 8 too. You cannot make a 10 energy photon from an 8 energy one, and in this simple example, blue is 10, red is 8.
I do believe that is 'mostly-to-totally correct'. However, I was under (the potentially false) impression that QDs worked more like sub-wavelength re-attuners (for lacking a better word). In other words, QDs were attenuating/converting a higher-frequency analogwaveform to a lower one, passively. Basically, I assumed QDs worked more like RF-engineering, but at many-TeraHertz frequencies, and using nanostructures to 're-attune' the THz electromagnetic emission.
(then again, this may be touching on the 'compatible' but 'seemingly contradictory' modeling of 'light' as both a particle(photon) and an EM-waveform.)
In 'particle terms' I thought QD's worked like a funnel/cone, limiting or 'bleeding off' the 'frequency and intensity' of the photon's vibration(phase?) as the photon passes through the nano-structure 'QuantumDot'.