Microsoft and NVIDIA Announce Expansive New Gaming Deal

[TheLostSwede]

On Tuesday, Microsoft and NVIDIA announced the companies have agreed to a 10-year partnership to bring Xbox PC games to the NVIDIA GeForce NOW cloud gaming service, which has more than 25 million members in over 100 countries. The agreement will enable gamers to stream Xbox PC titles from GeForce NOW to PCs, macOS, Chromebooks, smartphones and other devices. It will also enable Activision Blizzard PC titles, such as Call of Duty, to be streamed on GeForce NOW after Microsoft's acquisition of Activision closes.

"Xbox remains committed to giving people more choice and finding ways to expand how people play," said Microsoft Gaming CEO Phil Spencer. "This partnership will help grow NVIDIA's catalog of titles to include games like Call of Duty, while giving developers more ways to offer streaming games. We are excited to offer gamers more ways to play the games they love."




"Combining the incredibly rich catalog of Xbox first party games with GeForce NOW's high-performance streaming capabilities will propel cloud gaming into a mainstream offering that appeals to gamers at all levels of interest and experience," said Jeff Fisher, senior vice president for GeForce at NVIDIA. "Through this partnership, more of the world's most popular titles will now be available from the cloud with just a click, playable by millions more gamers."

The partnership delivers increased choice to gamers and resolves NVIDIA's concerns with Microsoft's acquisition of Activision Blizzard. NVIDIA therefore is offering its full support for regulatory approval of the acquisition.

Microsoft and NVIDIA will begin work immediately to integrate Xbox PC games into GeForce NOW, so that GeForce NOW members can stream PC games they buy in the Windows Store, including third-party partner titles where the publisher has granted streaming rights to NVIDIA. Xbox PC games currently available in third-party stores like Steam or Epic Games Store will also be able to be streamed through GeForce NOW.

Visit the GeForce NOW website for more information on the service and follow along every GFN Thursday for the latest news, including release dates for upcoming Microsoft game titles coming to the GeForce NOW service.

The agreement was announced today at a Microsoft press conference in Brussels, Belgium. Microsoft also shared today that it finalized a 10-year agreement to bring the latest version of Call of Duty to the Nintendo platform following the merger with Activision.

View at TechPowerUp Main Site | Source

 

[P4-630]

Good news for Geforce NOW users I guess.

I still prefer to run my games from my own PC though....

 

[Dristun]

I think this and MS x Nintendo news are going to have an unintended reverse effect of showing the regulators MS has insane amounts of money to burn and don't really need ATVI to compete, lol. Plus it sort of defeats the "poor underdog" pose they tried to strike in previous hearings.

 

[ThrashZone]

Hi,
I can guess which apps will be included in the next update cycle

 

[evernessince]

I think this and MS x Nintendo news are going to have an unintended reverse effect of showing the regulators MS has insane amounts of money to burn and don't really need ATVI to compete, lol. Plus it sort of defeats the "poor underdog" pose they tried to strike in previous hearings.

My thoughts as well. When a few companies partner up the verticle roles of an industry it places all the power to control that industry in those few company's hands.

 

[HisDivineOrder]

"See, guys? We're friendly. We're so friendly. We love deals with time limits that we will totally renew at the end and not hoard all our gold- er, I mean titles at the end of! We swear! Now gimme Call of Duty and Blizzard! GIMME GIMME!"

 

[ThrashZone]

Hi,
Pretty much why unlimited data plans are going up funny no yearly pricing posted
I'll stick with limited data plan and save a bundle

 

[Hxx]

Man they need to beef up that nvidia shield as the hardware inside hasn’t been refreshed in a long time . A new shield version would make for an awesome gaming alternative for those using GeForce now

 

[TheoneandonlyMrK]

My thoughts as well. When a few companies partner up the verticle roles of an industry it places all the power to control that industry in those few company's hands.

And that's why I spit on the idea of such collaboration.

Plus I spit on the birth of game streaming.

Also I think it dumb ass ffffff for MS who sells hardware to help create a Possible behemoth to kill their own shit in ten years.

Let Game streaming die (IMHO) it's ass in a package, look at stadia.

 

[trsttte]

This is such bullshit, I hate nvidia as much as anyone else but the way their geforce now service was handicapped by greedy publishers wanting a piece of the pie is complete nonsense.

I can rent a box in any server and load up my steam (or whatever) library, but I can only use pre-approved games on an optimized service from Nvidia because...?

 

[mrnagant]

I'd be interested in how much growth there is in this field. How many people are actually using the service and how many hours do they put in on a weekly basis?

 

[the54thvoid]

If Nvidia, a PC-centric company, teams up with Mircosoft to release x-box games on GeForce NOW, but not on stand alone PC's without a GeForce NOW subscription, can we then call out Nvidia for being anti-PC gaming? And FWIW, I bought a 4070ti recently, so this is a bi-partisan attack on what seems to be a shitty move.

 

[ThrashZone]

Hi,
Frankly I don't really care seeing I have no interest in either xbox nor gf now
I use mostly epic and even if they to offer anywhere blab.. I still wouldn't use it gf now.. subscriptionware.

 

[trsttte]

The partnership delivers increased choice to gamers and resolves NVIDIA's concerns with Microsoft's acquisition of Activision Blizzard. NVIDIA therefore is offering its full support for regulatory approval of the acquisition.

So it's a bribe? I'm glad both companies are so transparent

Microsoft and NVIDIA will begin work immediately to integrate Xbox PC games into GeForce NOW, so that GeForce NOW members can stream PC games they buy in the Windows Store, including third-party partner titles where the publisher has granted streaming rights to NVIDIA. Xbox PC games currently available in third-party stores like Steam or Epic Games Store will also be able to be streamed through GeForce NOW.

What work? They'll basically flick a switch enabling those games on geforce now, the service is little more than a remote pc dedicated to gaming, not much else to do.

 

[Deleted member 177333]

Good news for Geforce NOW users I guess.

I still prefer to run my games from my own PC though....

Always.

 

[Easy Rhino]

Oh good, more spyware!

 

[InVasMani]

Nvidia no wait this is a monopoly also Nvidia no wait let us be a part of it and then we're alright with it.

 

[Garrus]

I think this and MS x Nintendo news are going to have an unintended reverse effect of showing the regulators MS has insane amounts of money to burn and don't really need ATVI to compete, lol. Plus it sort of defeats the "poor underdog" pose they tried to strike in previous hearings.

no, it shows the typical flexibility you have when you are the underdog (in the console space, not gaming in general), your existing business model doesn't work and you are trying new things

Sony and Nintendo are less likely to do theses kinds of things because their existing model would be affected by it

if every Nintendo game came to Windows, that would affect Nintendo

if every Xbox game comes to Switch, it won't negatively affect Xbox

 

[nguyen]

If Nvidia, a PC-centric company, teams up with Mircosoft to release x-box games on GeForce NOW, but not on stand alone PC's without a GeForce NOW subscription, can we then call out Nvidia for being anti-PC gaming? And FWIW, I bought a 4070ti recently, so this is a bi-partisan attack on what seems to be a shitty move.

I'm not aware that there were any Xbox exclusive game at all.

And the ability of play Game Pass games on Geforce Now is cool, not that I would ever use it since Internet in my country suck

 

[claes]

I think Microsoft is just trying to get the activision deal through

 

[Minus Infinity]

Expensive, not Expansive!

 

[trsttte]

no, it shows the typical flexibility you have when you are the underdog (in the console space, not gaming in general), your existing business model doesn't work and you are trying new things

Sony and Nintendo are less likely to do theses kinds of things because their existing model would be affected by it

if every Nintendo game came to Windows, that would affect Nintendo

if every Xbox game comes to Switch, it won't negatively affect Xbox

It shows effectively how many companies would be at Microsoft's mercy after the deal goes through.

It's easy to interpret this with whatever angle you want, but reality is Microsoft is not an underdog in anything. They're one of biggest companies on the planet, doesn't matter that they're not "top dog" in gaming (they're not top dog because there also isn't one, something they're desperately trying to change), they're still huge and shouldn't simply be allowed to buy their way to the top.

 

[chrcoluk]

Microsoft making a lot of assumptions about their takeover, I wonder if they doing this so they could push the idea, if it gets blocked it would be causing economical harm as they signing agreements all over the place.

 

[InhaleOblivion]

A marriage made in economics class heaven. Who knows maybe they'll add Amazon's Luna to the mix for a threesome.

 

[Vayra86]

Yep.

MS just said goodbye to their Activision acquisition for sure.

Well played. Consolidate a bit more why don't you, in the battle for 'who controls the cloud'