not sure what you're all on about... I'm still recovering from Nvidia 30-series MSRP and the inevitable RDNA2 similar asks. Yeah yeah, amazing performance, big gains, the feature sets..... still bloody expensive. And for FFS, 4k 144hz... that'll have you sell your house. Only recently I was looking for a pill to knock myself out for a few years and hopefully return to a £1200 gaming build bracket with 4K 144hz secured. The pharmacy guy just laughed.. what a pleb!
But then again I might pick up a 3090 from one of MSI's partners @ £3000... it's the right thing to do. Don't be so greedy, businesses need charity too... how else is bob gonna get that £5,000,000 house with 10 bedrooms for him, his wife and the cute little dog.