You already did that when you bought your 680s.
Let me stop you right there. Of all the people to whine about this card's price, you and anybody with a mid-high range (670/680) 600 series GPU has no right to moan. If we're going by die size and/or transistor count, your 680 is terrible value and just as bad, if not worse than this card. You let them overprice their cards when you paid a high end price for your mid-range 660 Ti (aka GTX 680), that means all their ACTUAL high end hardware moves to the next price bracket, which happens to be the extreme end.
To put it simply, you're the reason this card is overpriced.
The only hope we (and anyone else with some logic left) have, is either:
1. the hope that this card flops so badly that Nvidia have no choice but to come back to planet Earth with their pricing -- judging by how many 670/680 series cards they sold, I can't see that happening again, at least not for a long time (several years).
2. ports from next gen consoles are so bad that Nvidia will have no choice but to become competitive again and push themselves to the limit with performance for the money, like they did back with their 8000 series. 6GB VRAM on this card is already a clear warning of just how bad future console ports are going to be, and so anyone saying this card is "overkill for 1080p" is a moron -- with future games, texture density is going to quadruple (at least), higher levels of antialiasing will be used, native tessellation, higher resolution shadowmaps etc -- will need every bit of VRAM this card can spare. Our last hope is resting on the consoles and how well they're spec'ed -- if it's 7870/7850 level of GPU hardware, then Kepler is not likely to last very long, especially at the current prices, and I expect AMD to wipe the floor with the Titan in price/performance once they're on schedule for the consoles and release the 8970.
Either way, Kepler is going to be forever remembered as having the most power efficient to best performing ratio GPU architecture known to man.