NVIDIA Announces the GeForce GTX 1060, 6 GB GDDR5, $249

[zAAm]

Says a person owning a GTX 1070 Founders Edition card. Dude, you can't... XD

So now I'm automatically an Nvidia fanboy out to get AMD? You've got some growing up to do. Here's a spoiler: "the real world is nuanced". As an aside, I got the FE because it was the only one in stock here in SA and it cost exactly the same as the AIB ones ($600 US). Ultimately it is the same card.

No, because he's putting me down (first) because I can see through bullshit NVIDIA price inflating scheme. Are you people honestly this dumb to believe a reference model will cost more than a badass aftermarket one with beefier VRM and beefier cooler? Have you all somehow instantly forgot the basics of economics? Better materials and more of stuff always means more money. But somehow, in your minds, aftermarket models with better everything will cost less than crappy reference just because they are called "Founders Edition". Oh my god the monumental ignorance and blindness.

Please tell me how calling people who buy Nvidia cards stupid while refusing to acknowledge some basic facts about the RX480 isn't being an AMD fanboy?

Really? You know RejZor is an equal opportunity user, don't you? And that he currently has a 980? No? So you didn't want to bother checking system specs before you spoke? Yeah, making a fool of yourself is certainly preferable.

What he and I and a multitude of others are, are enthusiasts that are intelligent enough to recognize BS marketing and bullshit pricing.

I do have to tip my hat to NVIDIA, though. They are making money and selling cards. Their marketing is phenomenal! They are actually taking reference models, renaming them Founder's Edition, and people, including some here on TPU, think that it's a special, better edition of the card. What's even more brilliant, and I have to give them credit, despite disagreeing with them, is that by pricing the FE models higher, they have effectively pointed the way for AIB makers as to what a reasonable price to charge is, and not the MSRP.

I didn't look at his setup, it is irrelevant. He was clearly biased in this thread and the RX480 one while refusing to provide productive comments, instead resorting to calling people stupid or saying "oh but why didn't you care when nvidia did this?". I judge based on actions, not preconceptions.

 

[rtwjunkie]

I didn't look at his setup, it is irrelevant. He was clearly biased in this thread and the RX480 one while refusing to provide productive comments, instead resorting to calling people stupid or saying "oh but why didn't you care when nvidia did this?". I judge based on actions, not preconceptions.

@RejZoR is not biased. He's got a brain and thinks. He doesn't move with the herd. That makes him a fanboy? He's been equally as hard on both camps, because that's what thinking people do. They look at every situation and call it like it is.

 

[RejZoR]

@zAAm , I didn't call YOU stupid, I called EVERYONE stupid who defend this bullshit FE pricing scheme. It's a regular reference model that you pay MORE than you paid for it in the past. And by supporting such nonsense you're just supporting price inflation. Also, how can I be biased if I own and really like my GTX 980 while also liking RX480? Me defending AMD would make the exact opposite of being biased. But oh well.

I never said GTX 1060 sucks. I'm just saying you'll never get it at advertised price because Founders Edition. And they even said they won't make these through entire life cycle like GTX 1070/1080, yet they aren't bothered charging FE prices for it. It's a reference card and they are selling it at a premium. And people just love paing more for them for no reason. If that isn't idiocy, then I don't know what is.

And seeing how AMD elegantly resolved the PCIe power issues on RX480, it won't affect their sales at all imo. In fact it might even gain some despite initial cockup. Because when company can respond and deliver a fix this fast, it means they mean business and people like that. Yeah, despite initial issue that shouldn't happen, but it has. In the end, users of RX480 actually get more performance than they would if AMD strictly respected the advertised 150W power limit while still making all the reviews 100% relevant and valid. Any power supply can handle that extra 16W from 6pin.

Btw, I don't think the lack of SLi connector will affect anything. People who aim at this price range aren't going to buy dual cards anyway. So, that doesn't really change much. But AMD has a slight sales edge there because they will cover people like these as well as people who want high performance at lower price. Essentially AMD sort of satisfied 2 segments of users without actually releasing a high end card. Assuming people aren't bothered by issues with CrossfireX.

 

[zAAm]

@zAAm , I didn't call YOU stupid, I called EVERYONE stupid who defend this bullshit FE pricing scheme. It's a regular reference model that you pay MORE than you paid for it in the past. And by supporting such nonsense you're just supporting price inflation. Also, how can I be biased if I own and really like my GTX 980 while also liking RX480? Me defending AMD would make the exact opposite of being biased. But oh well.

I never said GTX 1060 sucks. I'm just saying you'll never get it at advertised price because Founders Edition. And they even said they won't make these through entire life cycle like GTX 1070/1080, yet they aren't bothered charging FE prices for it. It's a reference card and they are selling it at a premium. And people just love paing more for them for no reason. If that isn't idiocy, then I don't know what is.

And seeing how AMD elegantly resolved the PCIe power issues on RX480, it won't affect their sales at all imo. In fact it might even gain some despite initial cockup. Because when company can respond and deliver a fix this fast, it means they mean business and people like that. Yeah, despite initial issue that shouldn't happen, but it has. In the end, users of RX480 actually get more performance than they would if AMD strictly respected the advertised 150W power limit while still making all the reviews 100% relevant and valid. Any power supply can handle that extra 16W from 6pin.

Btw, I don't think the lack of SLi connector will affect anything. People who aim at this price range aren't going to buy dual cards anyway. So, that doesn't really change much. But AMD has a slight sales edge there because they will cover people like these as well as people who want high performance at lower price. Essentially AMD sort of satisfied 2 segments of users without actually releasing a high end card. Assuming people aren't bothered by issues with CrossfireX.

Thank you! This is all I'm asking for: a proper moderate post with justification instead of just a single sentence jab that isn't constructive and only serves to rile up people. I totally agree with you by the way, I'm really happy with how AMD handled the situation. They fixed the identified issue timeously and listened to the consumer, which was all that was required.

In light of this comment I'll withdraw my previous judgement.

 

[bug]

I only heard of two versions, 3Gb and 6Gb, i'm not sure if it is being released, we'll have to wait to find out.

The announcement is only about the 6GB card and it says "$249 MSRP, $299 for FE". If the 3GB version ever sees the light of day, it must be cheaper than this.

 

[$ReaPeR$]

"the problem are people that will buy the 1060 even though the 480 is already an overkill for 1080p"

ERmmmm what?
Im sorry have you seen the benchmarks?
The RX480 does 41 fps in Crysis 3, a game released in 2013...
41 fps in AC Syndicate
57 fps in FC Primal
58 fps in hitman
50 fps in the witcher 3

I mean... I would check the definition of "overkill" because to me the card is barely passable.
I mean remember, Im just checking everything under the minimum of 60 fps...not even talking about the many gaming screens that do 120hz/fps and up, let alone higher resolutions.

Overkill on 1920x1080 means at least 150fps in at least all currently released games....

And before anyone says "not even the GTX1080 does that"....yeah I know...sad isn't it?
I have been complaining about these mediocre performance jumps for a while now....

ok, i might have exaggerated slightly on the "overkill" term, but this marketing bs and price hiking is getting to my nerves. reality though is relative, and i dont think that most users will max those tabs, most users on steam use intel igp's ffs. also i have personaly tried fallout 4 on different cards and detail, and i found it more enjoyable only when i moded it.. so reality is relative.

Most benchmarks are on ultra with lots of AA. I can get >60 FPS from R9 380 ... and if I remember correctly it was entirely and very playable on 7850 as well, which I still had when I bought C3.

See these guys get close to 60 on the highest settings, without AA : http://www.hardwareluxx.de/index.ph...delle-der-radeon-r9-380-im-test.html?start=10
What TPU itself also tests is not very relevant. I always get much higher frame-rates and very good experience, even if I have to reduce quality a notch or two. Anyway very rarely you notice any difference from medium to high or from high to ultra. In general you notice between low and medium, though. Even so in general the PC low setting is above console graphics ... so it is good enough.

 

[yogurt_21]

May we adjust those 2004 $200 (6600GT) for inflation?

Anyway, we already have a lot of pages to say a simple thing: some will rather buy the 1060, while others prefer the 480. Nobody's being ripped off, everyone will spend their cash voluntarily.

6600gt would have cost according to an inflation calculator $254.35 in 2016 dollars...hrm.
7600gt 238$
8600gts 231$
9600gt 223$
GTS 250 224$ (it went up 1$...odd)
GTX 460 220$ (768mb edition)
GTX 560 214$
GTX 660 239$ (229 msrp)
GTX 760 257$ (249 msrp)
GTX 960 203$ (cheapest yet)


So at 249 the 1060 would be perfectly in line with the 6600gt again dropping sli support hurts. The 300$ FE pricing and how aib respond to that is bad though. It places it significantly higher even adjusted for inflation.

This could indicate that the 960 pricing was too generous and Nvidia is simply trying to make up for that with this launch. Based on the other cards the 960 really should have had a 229$ msrp it obviously had the thinnest margins compared with the rest.

 

[ensabrenoir]

What performance level?
Afaik, all x60 are always the same...

...an xx60 card that comes in at the performance level of a n xx80 card after only one generation later? Don't think I've seen that done before.....correct me if I'm wrong.

 

[alucasa]

This could indicate that the 960 pricing was too generous and Nvidia is simply trying to make up for that with this launch. Based on the other cards the 960 really should have had a 229$ msrp it obviously had the thinnest margins compared with the rest.

I think 960 was cheap for a reason. I have currently 760 and did not see any compelling reason to upgrade to 960.

 

[BiggieShady]

It's more of a Funder's Edition rather than Founders Edition

 

[yogurt_21]

...an xx60 card that comes in at the performance level of a n xx80 card after only one generation later? Don't think I've seen that done before.....correct me if I'm wrong.

7600gt was a bit faster than the 6800gt and the GTX 460 (1GB) was a bit faster than the GTX 280 also the GTX 660 and GTX 580 were about on par with each other.

 

[xorbe]

I am guessing the cheaper 3GB model will be announced/released later, after they have scooped up all the people willing to pay for the 6GB model.

 

[ensabrenoir]

7600gt was a bit faster than the 6800gt and the GTX 460 (1GB) was a bit faster than the GTX 280 also the GTX 660 and GTX 580 were about on par with each other.

Tom hardware ....did a gpu hierarchy chart...but gotta consider the source.

 

[BiggieShady]

Tom hardware ....did a gpu hierarchy chart...but gotta consider the source.

Let's all be mean and condescending and say something like: even they couldn't fuck up that

 

[Dave65]

Nvidia, you can keep it!

 

[N3M3515]

...an xx60 card that comes in at the performance level of a n xx80 card after only one generation later? Don't think I've seen that done before.....correct me if I'm wrong.

Did some diggin'
FX 5600 Ultra > 4200 Ti
FX 5700 Ultra > 4600 Ti
6600 GT > 5950 Ultra
7600 GT > 6800 GT
8600 GT............LOL wtf??? garbage!
GTS 250 = 8800 GTX
GTX 460 > GTX 285
GTX 560 (just a refresh of the 460)
GTX 660 = GTX 580
GTX 760 (refresh)
GTX 960 = GTX 680
GTX 1060 = GTX 980 ?

 

[ensabrenoir]

Did some diggin'
FX 5600 Ultra > 4200 Ti
FX 5700 Ultra > 4600 Ti
6600 GT > 5950 Ultra
7600 GT > 6800 GT
8600 GT............LOL wtf??? garbage!
GTS 250 = 8800 GTX
GTX 460 > GTX 285
GTX 560 (just a refresh of the 460)
GTX 660 = GTX 580
GTX 760 (refresh)
GTX 960 = GTX 680
GTX 1060 = GTX 980 ?

ok ok ok....can't fight the internet It was to my understanding that the xx70 series took the performance of last gen's xx80.....sooooo.....where does that leave the xx70 series? Or am I forgeting something in my advancing years

 

[Fluffmeister]

Whatever Nvidia are doing, they are doing it right:

https://www.thestreet.com/story/13633424/1/nvidia-nvda-hits-new-lifetime-high-today.html

 

[Zubasa]

ok ok ok....can't fight the internet It was to my understanding that the xx70 series took the performance of last gen's xx80.....sooooo.....where does that leave the xx70 series? Or am I forgeting something in my advancing years

The last couple generations were basically the worst case scenario in Performance increase because every one were stuck on the 28nm process for so long.

 

[the54thvoid]

Just for pricing context on an upwards scale.
HD5870 released at $250
HD6970 released at $370
HD7970 released at $550

The Nvidia pricing holds a context to competitive business practises. I've used the top end as that drags price bands upwards.
Before the Tahiti core (79xx) Radeon were cheaper and performance was lower, in context with Nvidia.
However the 7970 was a brilliant card but unfortunately it was priced substantially higher than previous generations. The twist was Nvidia's mid to performance tier (by core design) matched it. This let Nvidia price the GTX680 at the same price. This let Nvidia hold back on the second Kepler of the GTX780 (following Titan) and then 780ti to be the competition for AMD's subsequent cards.
The Tahiti pricing was a cash grab by the then CEO (was it Rory) and it allowed a certain Nvidia to raise the pricing ballpark even further on core design.

Our issues are that Nvidia won't undercut AMD. To do so would be an admission of an inferior product (bad for share price) and even if they wanted to price cheaper, the share price would fall. It's a vicious upwards spiral. And the 1060 is caught up in it.

Sorry for long post but recent history is relevant to the discussion. FWIW, my pre-blocked water cooled Powercolor HD7970 was £600+.

 

[bug]

I think 960 was cheap for a reason. I have currently 760 and did not see any compelling reason to upgrade to 960.

I currently have a 660Ti and did not see any compelling reason to upgrade to 960
Also $200 for the 960 is too much anyway ($200 is for the 2GB version).

 

[Devon68]

Guys here are the prices of the GTX 1060 in a few country's around the world:
http://www.game-debate.com/news/207...unced-india-uk-france-russia-germany-and-more

 

[the54thvoid]

Guys here are the prices of the GTX 1060 in a few country's around the world:
http://www.game-debate.com/news/207...unced-india-uk-france-russia-germany-and-more

A lot of red faces if that is true - £239? I'll believe it when I see it.

 

[sutyi]

I am guessing the cheaper 3GB model will be announced/released later, after they have scooped up all the people willing to pay for the 6GB model.

In all honesty I can not see the point of a GTX 1060 3GB model, unless the new DCC algorithm is doing truely wonders... which I highly doubt. 2GB is barely enough today, 4GB is alright for the foreseeable future (1-1.5 year). Having 3GB would be like sitting between two chairs.

Board partners probably will have 3GB models available tho just to have an nVIDIA alternative at RX 480 4GB price levels.

 

[Steevo]

Guys here are the prices of the GTX 1060 in a few country's around the world:
http://www.game-debate.com/news/207...unced-india-uk-france-russia-germany-and-more

Until they are for $ale anyone can throw whatever price around they want.


I could price a bottle of my piss at $1,000,000.00 and put it on my assets sheet as such. Once they are available, and not just paper launched, we will see how much you have to pay for them.