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NVIDIA has reportedly forced MSI to cancel the launch of its GeForce RTX 3060 Ti SUPER 3X graphics card that the company debuted earlier this month. MSI has also instituted a recall of the card from the retail channel. This is over its confusing name that makes it sound like NVIDIA released a "GeForce RTX 3060 Ti SUPER" SKU, potentially affecting the sales of RTX 3060 Ti graphics cards by other board partners.
"SUPER 3X" is an MSI brand extension given to a custom-design RTX 3060 Ti G6X graphics card that has an identical board design to that of the MSI RTX 3070 Ti SUPRIM, which the company probably had a hard time selling, and later reconfigured as RTX 3060 Ti by fusing the shaders. Probably not wanting to bring its coveted SUPRIM brand extension to the performance segment, MSI decided to give it a new brand-extension. This co-branding job was so sloppy, that you can see remnants of the old SUPRIM brand still printed the card's backplate.
View at TechPowerUp Main Site | Source
"SUPER 3X" is an MSI brand extension given to a custom-design RTX 3060 Ti G6X graphics card that has an identical board design to that of the MSI RTX 3070 Ti SUPRIM, which the company probably had a hard time selling, and later reconfigured as RTX 3060 Ti by fusing the shaders. Probably not wanting to bring its coveted SUPRIM brand extension to the performance segment, MSI decided to give it a new brand-extension. This co-branding job was so sloppy, that you can see remnants of the old SUPRIM brand still printed the card's backplate.

View at TechPowerUp Main Site | Source