Sure, I get it - I just don't get why so many gamers jump on it like money never existed, in the middle of an economic recession. But I guess I never will.
Well that's the opinion part and eye of the beholder. You don't like DLSS, I don't like native and so the story goes. So if I'd say, an equivalent nvidia card has to cost X $ more cause of DLSS, you can definitely say "who gives a ***k about DLSS, im buying the amd card", but I can also definitely say "well it has to cost more, cause adding / training / whatever the DLSS costs money".
Instead what I usually read is "ngreedia".
Personally, I only compare X resolution native with X resolution DLSS/FSR (in which case, native always wins). I didn't buy a 1440p monitor to play at 1080p, so why would I compare to a lower res?
Well I in fact disagree with your premise (that native looks better), but for the sake of the argument let's say you are correct. The problem with that argument is you are now ignoring the performance part, you are making a non ISO comparison, which scientifically is completely flawed. Of course native SHOULD look better, cause performance is much worse. Isn't it more reasonable to wonder what gives better image quality at the same performance? In which case, DLSS and even FSR to an extent always wins, cause that's exactly what they are made to do.
Sure, you didn't buy a 1440p monitor to play at 1080p, that's where solutions like supersampling (DLDDSR etc.) come in. Downscaling from 4k and using DLSS Q looks better than 1440p native on a 1440p monitor while having pretty much identical performance, so why would you run natively?
You also have to considered my pov, which is that for the performance I want, I can only achieve it playing 1440p native or 4k DLSS Q. Since 4k DLSS Q looks better, wasn't it reasonable for me to buy a 4k monitor and use DLSS instead of buying a 1440p monitor? Didn't DLSS essentially improve image quality? Cause that's how I look at it. If there was no DLSS, i would have bought a 1440p oled instead of a 4k one. I pretty much did the exact same with my laptop, was between a 1200p and a 1600p screen and I thought, why not just get the 1600p and use FSR Q - since it would look better than 1200p native seemed like a no brainer to me.