- Joined
- Apr 13, 2022
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nvidia has almost always done custom chips. The original xbox GPU was a custom spin off of a geforce3 and the PS3 chip was a custom spin off of a 7800. They do custom. All these companies do. It's just not advertized.AMD is already doing custom APUs. In AI is a little (too much) late, so they need time to catch up with Nvidia. Intel's focus is on manufacturing.
Nvidia is doing custom chips a little time now, to circumvent restrictions and keep selling to China.
Big green also makes more than just GPUs. Costom chip can mean a lot of things. Doesn't need to mean a GPU. In some spaces custom storage or network type controllers are worth a lot more than a custom AI or GPU though these are often also used.
It seems like a lot of people here think chip + GPU or x86 CPU and just ignore how small of the market that is.