1080Ti $700 - 2080TI $1200 -> 3080TI +$1200 probably,
1080 $500 - 2080 $699 -> 3080 $699
1070 $350 - 2070 $499 -> 3070 $499
1060 $250 - 2060S 399$ -> 3060TI $399 probably
Added for perspective.
So, this gets a bit tricky.
1080 was released at $600 and got reduced to $500 10 months later when 1080Ti was released.
1070 was released at $380.
Turing is out of their usual line in any case but Ampere is only out of line when you look at the card/GPU names. The chips behind these names are not that far off.
1080Ti was (cut down) GP102 at $700 - 3080 is (cut down) GA102 at $700
1080 was GP104 at $500 - 3070 is GA104 at $500
1070 was (cut down) GP104 at $380 - no direct Ampere match yet.
I really don't understand. Why release a 3080Ti that only offers upto 10% over the standard 3080. That makes little sense as AIBS will likely run $1200+. So it would make the 3090 Obsolete which is also targeted at gaming as its not a Titan Replacement
It is a response to 6900XT which should make 3090 obsolete in any case.
Did you get "why release card 20-30% faster than 2080Ti for $699"?
AMD is kicking NV's ass, NV is trying to react.
Lets wait for reviews. Right now, AMD Big Navi seems to have basically matched what Nvidia has in Ampere. They undercut the 3090 with 6900XT which isn't likely to matter to a lot of people and they found a nice niche for 6800 with 3 SKUs of the high end die compared to 2 SKUs that Nvidia has.
When it comes to prices - it is all about consoles. $500 box with a (hopefully) 2080/2080S class performance is the competition. Both Nvidia and AMD need to one-up that at the same price which is what 3070 did and AMD's response to that will do as well. Anything more expensive better come with a hefty performance boost over that and thus the cards we got from both.