NVIDIA Responds to Criticism Surrounding the RTX 3080 Launch

[ebivan]

Anyway I don't want to discuss why running GDDR6X at 100C is not a good idea, it just obviously is.

Well, the specs PDF doesnt mention a max temp. But many people just think semiconductors are not meant to get hotter hat 70°C. This is just wrong, of course it always depends on the type of semiconductor but there are many chips out there that can operate at over 100°C for years without having a drastic impact on their overall lifetime

 

[nguyen]

Well, the specs PDF doesnt mention a max temp. But many people just think semiconductors are not meant to get hotter hat 70°C. This is just wrong, of course it always depent on the type of semiconductor but thereare many chips out there that can operate at over 100°C for years without having a drastic impact on their overall lifetime

Ever heard of solder point failure ? it happen more often under high temperature swing. Imagine under load it reach 100C then cool down to 20C when idle.
Anyways this will likely lead to high RMA rate, well it already happened with Turing FE models.

 

[okbuddy]

Gone in 60 seconds.
Do we blame Nicholas Cage for this?

what's your problem, cage great actor

 

[Gundem]

This is all great marketing... More hype, more drama, more more more 3080...

 

[Vya Domus]

how can it even be possible to be that wrong.

They knew what the demand would be, the GPUs (or maybe even those memory chips) weren't available in great quantity for that many cards to be made. Of course, they knew that too.

 

[Vayra86]

GDDR6X have ECC built in, it won't crash at unstable clocks but you would lose performance

Anyway I don't want to discuss why running GDDR6X at 100C is not a good idea, it just obviously is. Unless you want to play space invaders.
The VRAM on the TUF version run at like 60C, Asus built a sophisticated secondary heatsinks just for the VRAM area, so yeah lower temp is always better.

This is like an EVGA 1080 FTW debacle waiting to happen right here. 100C around memory is a sign to stay FAR away. It won't last.

NVIDIA IS TO BLAME FOR THE SHORTAGE, THEY THEM SELF BOTCHED THE RELEASE, NOT THE SCALPS!!!

Even without the scalps stock was way to low compared to real market demand, they are now using the scalps as scapegoats and blame them to save face.

One retailer got over 20000 orders for the Zotac 3080 Trinity (you read that right, 20K orders) and that was for only one SKU from that retailer, does this sound like scalps botched the release.
(Zotac has gone out in a press release saying they are very sorry but they cannot even come close to filling the 20K orders of that one retailer even less the total world orders of the Zotac 3080 Trinity)

Reports suggest MORE THAN 20X higher demand than nvidia predicted for the 3000 series over the 2000 series, how can it even be possible to be that wrong.

How come they did not make proper research in time to predict real market demand, other companies can do it, it now really looks like nvidia just winged it.

Also they are so paranoid and secretive til last second that they really have no possibility to prepare for a release with proper stock.

Why purposely keep partners in the dark til the last second so they have a hard time getting stock ready and shipped out to retail til release day.

Look at Sony and Microsoft, WORKING WITH RETAIL LONG IN ADVANCE releasing prices and taking pre-orders of PS5 and XSX up to 2 months in advance making it possible for them to predict proper demand in different parts of the world and have stock available to fill those orders when release day comes.

NO, this screwed up release is ALL NVIDIA's own doing... they WINGED IT and don't get to blame anyone else but them self's!!!

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NOTE! I have now seen several retailers starting to increase prices with up to 12%, this a VERY BAD TREND NVIDIA MUST STOP and if nvidia does not magically produce more stock prices will go up even further not only on 3080 BUT also on 3070 when it comes. With higher 3080 prices you will probably see increased prices of 3070 partner cards at release too.

What is even more disturbing is what my friend and marketing expert said to me, "nvidia has probably learned from the price chaos of the mining days, by knowing there is a massive market demand they created an artificial shortage by limiting release stock so they quickly could increase the prices and make more money." He said that IF nvidia increases the price of the founders edition this was their plan all along.

Who are you yelling at? Relax!

 

[my_name_is_earl]

It's not bots, it's excuses. They simply don't have enough in-stock. If a million people waiting to click buy, of course it'll be sold out in seconds.

 

[nguyen]

This is like an EVGA 1080 FTW debacle waiting to happen right here. 100C around memory is a sign to stay FAR away. It won't last.

Yeah Igor's Lab made a very good investigation into the space invaders debacle. So at high temp under load, the VRAM solder points could have been damaged due to the thermal expansion and and later contraction of the thermal pads.
The emergency fix were some silicon glue applied to around the VRAM area.

Not sure if Nvidia had learned the lesson this time around LOL. Guess we will see after a couple of months.

 

[Caring1]

what's your problem, cage great actor

Whoosh.
That's the sound of my comment going over your head.

 

[Lomskij]

Ha, looks like that premium graphics cards suddenly became a life critical product, akin to a toilet roll during the lockdown, at least judging by the screaming :-D

 

[Vayra86]

what's your problem, cage great actor

great nose, too

Sometimes I wonder whether he was playing his nose or himself. I can't unsee it, its horrible

 

[gottimw]

I feel a ruse with this "unprecedented" demand. NV went earlier with the launch the so called "paper launch" just to have it out in the public. Now they started shipping the Chips and GPUs and people willing to buy these cant due to very low quantities.

This. It is starting to look like an industry standard. Release too little of product, create FOMO and its all just before Christmas. Hook, line, sinker. $$$

 

[bonehead123]

The following comes to mind here:

"Plan the work, then work the plan" - obviously this did NOT happen, or at least if it did, it definitely was not executed properly

"A failure to plan on our end does not constitute an emergency on your end" - a near total sell-out in less than 15 mins seems like an emergency to me

In other words, they are basically telling us:

"Hey consumer - f*ck you, you will just have to wait because we (OUR MGMT TEAM) f*cked up & didn't ramp up production early/fast enough"

In most industries, a failure of this magnitude would cause executives heads to roll, like, yesterday, but obviouosly they just don't give a f*ck cause they did this on purpose and are now backpedaling and attempting to offer some lame-assed aopologies to make themselves feel better and deflect criticism of their failures

 

[BoboOOZ]

"Plan the work, then work the plan" - obviously this did NOT happen, or at least if it did, it definitely was not executed properly

It did happen, it was a planned FOMO. It's just they overachieved a bit there.

Fear of missing out - Wikipedia

en.wikipedia.org

 

[bonehead123]

FOMO

???

 

[pathfindercod]

They can say they were caught off guard about demand. That’s a lie, this happens EVERYTIME a new cars comes out. They knew they could make it a unicorn for a few weeks just like to 2080ti and 1080ti and on and on. It’s been this way with Nvidia as far back as I can remember.

 

[BoboOOZ]

???

Edited

 

[dinmaster]

love how they publish questions from themselves and then answer them. Personally im interested in getting a new card but ill wait till amd comes out with something and compare them like any sane person should do... I think nvidia screwed this launch up. I also think amd will have more availability at launch then nvidia did with this one, "unprecedented demand" is straight crap they knew. They knew, should have waited an extra month on release date to get more made. Anyway good luck to the people that want this card as fast as possible, ill wait like i said.

 

[Minus Infinity]

cough BS cough. It's a tired old excuse trotted out by nearly all companies thesedays to cover their failings on delivering adequate supply. They seem to really underestimate a lot of things and only a moron would have believed the cards wouldn't be popular based on price and performance compared to Turing.

 

[CheapMeat]

The hardware community is so toxic. Yuck.

 

[medi01]

So Nvidia can develop complex AI hardware and the "most powerful GPUs", but can't stop some scalping bots or predict interest in a newly released card?

Who said that scalping bots were a thing?
Even people who managed to order shit, are told it's not clear when they'll get the cards.

Everything hints at this being a soft launch.

AdoredTV has also made an interesting point about helluva expensive cooler being used and NV being reluctant to sell too many of those, passing over the "ball" to AIBs to take the hit or hike the price.

 

[Jocko8009]

This is a joke right? Nobody in their right mind would pay that much for a graphic card.

 

[kapone32]

It's 2020, AMD can't produce enough affordable CPUs, Intel is running at full capacity and Covid 19 has allowed people to actually play their Game library they have been accumulating. Nvidia have not released a faster GPU than the 2080TI in 2+ years but they underestimated demand? I guess they also didn't see their stock price doubling in the same period either. Once you have been in PC Gaming long enough you know that Nvidia is the worst at soft launches. I can't wait to see the Gamers Nexus "send us your broken 3080" video. That is why though Nvidia makes nice products but they can be very unsavory in their business ethics making it difficult for some to blindly purchase (not that you can anyway) Gigabyte's AIB 3080 are $949 CAD.

This is a joke right? Nobody in their right mind would pay that much for a graphic card.

View attachment 169476

You would be surprised how many people have more money than brains.

 

[ratirt]

It's 2020, AMD can't produce enough affordable CPUs, Intel is running at full capacity and Covid 19 has allowed people to actually play their Game library they have been accumulating. Nvidia have not released a faster GPU than the 2080TI in 2+ years but they underestimated demand? I guess they also didn't see their stock price doubling in the same period either. Once you have been in PC Gaming long enough you know that Nvidia is the worst at soft launches. I can't wait to see the Gamers Nexus "send us your broken 3080" video. That is why though Nvidia makes nice products but they can be very unsavory in their business ethics making it difficult for some to blindly purchase (not that you can anyway) Gigabyte's AIB 3080 are $949 CAD.


You would be surprised how many people have more money than brains.

More money means a nickel since they've got no brains
It's the scalps I bet.

 

[kapone32]

More money means a nickel since they've got no brains
It's the scalps I bet.

Of course the same thing always happens. It's just that when you combine that with Nvidia's way of doing business it becomes quite unsavory for the enthusiast.