That's the point of this move. Making the "poor" look not so poor in comparison.
"- Boys, let's release this RTX we've been working on for a few years, we'll have it exclusively in the new cards, so we'll sell them for premium.
- Boss, it's not that great yet, our new hardware still isn't that capable of fast and proper implementation.
- Just do it, it will be the first hardware Ray Tracing bling-bling ever, it's a big deal. We'll get it working in a couple AAA games and people will jump into it.
(... few months later...)
- Boss, people aren't joining the RTX bandwagon... and they aren't really swapping Pascal for Turing.
- Well then execute plan B: unlock Ray Tracing for old Pascal.
- But boss, those have no Ray Tracing focused hardware, it will run tons even worse.
- Exactly, we'll make them feel that Pascal is ancient crap, and then they'll want to finally swap them for RTXs. At the same time we'll spread the name even more.
(... weeks later...)
- Boss, still not a big interest in RTX 2000 cards. What now?
- Fine, release the RTX 3000 series with proper improved RTX performance, we'll make RTX 2000 look like ancient crap in comparison, and RTX 3000 look like the second coming of baby Jesus."
Just like they said when they presented RTX, bringing a card to the market that can do Ray Tracing this "fast" (compared to before) is quite an achievement. Problem is: it's still not fast enough.
"- People, we made the impossible: a card that can finally do the legendary tech that is "Ray Tracing"! Behold!
- Cool!
(...) Ok, nevermind, it runs slow. And I can live without it for now, can barely see the difference anyway.
- No, you don't understand. This is dope engineering. If it wasn't for this new hardware, it would be a slideshow with your current card.
- Y, but it's still slow. Not appealing.
- Look, we'll show you. Let's test with your current card.
- Dude, please..."