The thread starts with something that looks like it came out of Washingtn DC's Office of misinformation. Comparing G-Sync and Freesysnc is like comparing 4WD and AWD ... 99% of folks think they are the same thing. Nothing could be further from the truth.
My wife has AWD ... at least 3 times every winter, I tow her AWD out of the snow with my 4WD. Go off-road out in Moab w/ AWD ... only if ya wanna risk ya life. G-Sync and Freesync do what they do about equally from 40 - 75 fps. Hard to notice any difference between the two except nVidia seems to have an edge below 40 fps. But like 4WD where I can turn a switch on the dashboard and lock all 4 wheels, G-Syc can do something Freesync can't do... Motion Blur reduction (MBR) ,,,and that's one of the reasons why nvidia's market share if 5 times AMDs.
If I am at 75-80 fps of more, I have G-sync turned off and it's ULMB only for me. Waited 2 years for the 4k 144Hz panels and when they came to market w/o ULMB, I passed. Yes, you can buy Freesync monitors w/ MBR technology but it's not from AMD ... it's a hodpodge of different systems.
The move by nVidia hers is consistent with the GFX card strategy ... take the top spot, win mindshare and work you way down gobbling more and more market share. With the 7xx series, they had the top 2 tiers ... with 9xx they took another w/ the 970 ... with 10xx they took another with the 1060... with 2xx .... they have edged AMD in every market segment down to $200. AMD almsot held on with the 5700XT but when both cards are OCd ... nvidia has the edge ... in performance, power, heat and noise. They are doing the same thing w/ monitors. AMD had a niche that they owned in the budget market niche .... now the discussion in the boardroom isn't, as suggested "let's give up" .... that discussion is "here's a segment we haven't taken yet, let's jump in here too".