NVIDIA's SUPER Tease Rumored to Translate Into an Entire Lineup Shift Upwards for Turing

[Ruru]

That Super moniker just sounds like that some Nvidia employee's kid had an idea for those models.

Even that Boost (like in HD 7950 in GTX 650 Ti) was more not that stupid.

 

[John Naylor]

It's interesting that Nvidia feels the need to come out with a whole new product stack instead of just dropping prices on their current offerings. Perhaps these SUPER cards are going to hit more cost-efficient configurations of the current chips. Or maybe Nvidia just felt like "new" would sell better than "now cheaper." Whatever the case, the whole GPU space is going to be a nightmare now. 1650, 1660, 1660 Ti, 2060, 2060 Super, 2070, 2070 Super, rumored 2070 Ti, 2080, 2080 Super, 2080 Ti, 2080 Ti Super. 12 GPUs not counting laptop parts. That's obscene. And without a bump in the product numbers, there are going to be so many confused people buying inferior cards. It's going to take a while for retailers to discount the "old" GPUs, and so I can guess some kids are going to be buying the non-SUPER parts for more.

I really hope Nvidia is flushing their non-SUPER chips out of the market, because 12 GPUs is just ridiculous.

It's called capitalism. Boards are beholding to stockholders whose vision does not extend beyond the next quarterly distribution. They "feel" there is a need simply because there is opportunity for additional profit. Aside from what the consumer is concerned about, changes in the cost of source components, production line efficiency, yield improvements matter to the bottom line. In the past this oft happened when yields were poor, they'd used failed X70s reconfigured to make x60s. The thing is, they see some advantage, and I don't see a downside.

And yes, in the twitter age, folks stopped reading past the headlines, maybe it hurts their head to pass more than 8 words and 3 emoji's thru their brain at any one time. But laziness is not an excuse or not educating oneself. We use a value calculator spreadsheet whereby the build list with prices for each component is listed as a base including the GPU which fits the user's initial budget target and the performance of that GPU. With a few keystrokes, this can be compared with alternatives which provide a Performance / dollar comparison for each option in a few seconds. If having too many choices is too difficult or folks, they have other life issues to deal with besides which card to buy.