PowerColor Teases New Family of Graphics Card Products: Hellhound

[Anymal]

I'm an atheist but goddamn PowerColor...red devils, dragons, and now hellhounds? Ya'll need to find Jesus!

St. Peter: God, I have 5 atheists at the gate waiting to speak to you.
God: Tell them I am not here!

Hellbound would be better name. Whats more ridiculus than Liquid Devil?

 

[DeathtoGnomes]

weak hype PR, stick to the facts, not some sob story.

 

[micropage7]

it just me or i see the logo looks like mobile gaming clan

 

[Chrispy_]

When i see marketing like this on a product, i genuinely avoid it

Yeah, it's completely irrelevant to a GPU. How about marketing the things that make this GPU better than other GPUs, like compact size, superior cooling, increased clocks etc?
Powercolor's satanic theme is just puerile drivel that mixes awkward language from Chinese translation woes with a culture incompatibility that doesn't really suit the rest of the world.

I guess tripe marketing rubbish doesn't matter when you know you're going to sell everything instantly for 50% more than MSRP this year. They could make the cooler in the shape of a penis and have it covered in flashing pink LEDs with a "warranty void if removed" label and people would still buy it because they are so desperate they would buy pretty much anything in stock.

it just me or i see the logo looks like mobile gaming clan

It doesn't look anything like a hellhound, that's for sure.
If I image-search for the word hellhound, there are several trending distinctions that seem to be important: Every image of a hellhound has at least one or more of these things without fail:

1. Three heads
2. Glowing red eyes. That's red, not blue.
3. A wider, squarer mouth with just four massive fangs that resembles the shape of a T-Rex more than a dog or wolf
4. Horns
5. Scales instead of fur
6. Fire
7. RED

What Powercolor have managed to do here is a make a blue-eyed rat/cat hybrid and get it stuck in a triangular blue cat-flap. Why blue? Blue is the colour of cold and ice and sky, the exact opposite of Hell.

 

[bonehead123]

I'm an atheist but goddamn PowerColor...red devils, dragons, and now hellhounds? Ya'll need to find Jesus!

Holy intervention, Batman...

No, they just need to hire some new people for their marketing dept that have moar than 1/1000th of a brain, hehehe

 

[AltCapwn]

Dang their marketing department is high.

 

[Paganstomp]

Just call it "Unobtainable".

 

[R0H1T]

SATAN

Destiny's child™ ?

Blue is the colour of cold and ice and sky, the exact opposite of Hell.

Maybe a botched RGB effect/theme in there?

 

[Vayra86]

Oh man. With marketing like this, even ridiculing it is just not going to suffice. How am I going to even... this is already so far out there

Powercolor, I concede. You won

 

[Gmr_Chick]

I guess tripe marketing rubbish doesn't matter when you know you're going to sell everything instantly for 50% more than MSRP this year. They could make the cooler in the shape of a penis and have it covered in flashing pink LEDs with a "warranty void if removed" label and people would still buy it because they are so desperate they would buy pretty much anything in stock.

Meheheh, that would appeal to some of us female gamers, I'm sure.

 

[Adam Krazispeed]

more, non0existant Graphics cards, miners STOLEM ALL

 

[voltage]

"sharp of fang and razor-like claws, covered with fur that is tough like armour." or armor, is 20th century English. So, the take away here is, if you wish a marketing job and just randomly write anything that is considered "edgy" you get paid, much like the garbage cnn journalists write. got it. "Hell Hound" marketing wise this is something a teenager would write. That is embarrassing.

 

[Gmr_Chick]

"sharp of fang and razor-like claws, covered with fur that is tough like armour." or armor, is 20th century English. So, the take away here is, if you wish a marketing job and just randomly write anything that is considered "edgy" you get paid, much like the garbage cnn journalists write. got it. "Hell Hound" marketing wise this is something a teenager would write. That is embarrassing.

You had me until you felt the need to inject politics in this discussion. That equals an immediate thread derailment.

 

[BigBonedCartman]

New lineup, zero stock

 

[Anymal]

Meheheh, that would appeal to some of us female gamers, I'm sure.

Not really, garantie void wont be appealing when removed.

 

[Gmr_Chick]

Not really, garantie void wont be appealing when removed.

Err...way to miss the point of my reply there, bud.

 

[Anymal]

Eh, not! They just had to make sure the cooler is 2 slots at max.

 

[lukart]

Kind of disappointed they haven't brought back the "Devil 13" sub-brand for extreme, triple slot, air-cooled versions of the top SKUs; in this case, 6800XT and 6900XT, with higher power limits and OC potential and requiring 3 8-Pin plugs.

Hellhound's coloration kind of reminds me of the Liquid Devil series too; just trading blue for teal. My guess is it could either be an AIO family (the equivalent of the Sapphire Toxic), or a middle family between the relatively budget Red Dragon and high-end Red Devil (and Liquid Devil) series.

I think they only did Devil13 for the dual GPUs, which doesnt really make sense these days as multi GPU is not that good.

Looking forward to see whats Hellhound all about, personally I dont think it's a AIO, perhaps aircooling with a different design?
eitherway, PowerColor has been putting excellent stuff these last few year.