Linus or Steve would probably love to run with this; They've made good money off content specifically targetting bait-and-switch in the last couple of years. Linus in particular loves to run his mouth on The WAN Show when companies try to muscle out the little guys and has weighed in hard on a few recent ones like the two HWUnboxed issues (Nvidia RTX, LG monitors) as well as the TechteamGB MSI laptop review bribery. The combination of bait-and-switch and tone-deaf blaming of reviewers and users here from Gigabyte ticks all of the boxes for a high-profile Linus rant good for >10M views.
People love outrage, and that generates clicks to pay the bills.
Basically PSU royalty right there...
@crmaris - what does the crm stand for? I hadn't made the association before, but is the c for Cybenetics?