Actually, if you recall the origin of Atom and the 'mont cores, it was so Intel could enter the ultra mobile market. They were putting all the tools in place to make a mobile SOC, but what debuted was a terrible product. Battery life was bad, performance wasn't great, it ran hot. With the death of Itanic before it, it was a pretty solid indicator of how much Intel depended on its success in desktop/workstation/server x86, as they've really struggled to enter any other market, much less overtake one. Even their GPU efforts are mediocre at best. Alchemist was really late and a disappointment, and while Battlemage isn't a bad product, it's a $259 card that hasn't even caused a price adjustment from AMD and NVIDIA. The high-end BM card is not even production ready.
In hind site, Intel has been treading water for at least 5 years, doing everything they can to make their process perform. That ended with Arrow Lake, or maybe even Raptor Lake. All of a sudden, Intel is out of answers to the competition.