Almost three weeks after launch of the 9070XT, UK availability at MSRP is absolutely zero.
I'm scripting price checks of all the major retailers and nothing has even shown up on the radar at MSRP since about 6 minutes after the official launch at 2pm on the 7th.
What we have in stock is scalped by a bare minimum of £100. The 9070XT is supposed to be £569 and the cheapest model I've seen in stock (briefly, extremely limited quantities) is £699, a mere 23% markup.
Meanwhile, the £729 5070Ti is seemingly in stock and staying in stock at £799. I already have one (got lucky on launch day) but if the choice is between a £700 9070XT or an £800 5070Ti, I'm going with Nvidia.
AMD needed to offer a real-world 20% undercut of Nvidia in price-to-performance this generation to have any hope of success. Doing that with a fake MSRP that hasn't existed since mere seconds after the limited quantity, 'fake news' launch editions that were quite literally refunded post-payment for me and many others is so scammy it's ruined the entire credibility of AMD's message.
They already undercut Nvidia by at least 10% for the entirety of the 6000-series and 7000-series and all that did was lose them marketshare. So a mere 12% discount over Nvidia right now in the real world isn't interesting at all. It's the very-expected, and very depressing dissapointment that has come to represent AMD in the market since the glorious days of GCN's launch back in 2012. AMD lacks developer support, they lack MFG, they lack neural rendering, and they lack GDDR7. Yes, the raytracing is better on the 9070XT but it's still inferior, heck I really want a 9070XT for my second machine but it's barely even an upgrade on the 4070S when it comes to raytracing. In certain situations (heavy path-tracing) I'm not even sure it's an upgrade at all since the end result is near-identical performance, but the 9070XT is guzzling down 80% more power to achieve that.
I want to support AMD but availability, real-world pricing, RT performance, and power-efficiency are still significantly worse than our evil overlord, Nvidia.