I used to follow several corporations profit margins, seems the larger corporations usually figure out to be about 12%. Samsung didnt disclose how much of that 15% increase actually pays for increased expanses. So lets say profit is already planned to be 12% planned, increasing 15% would bump the margin from 12% to 14%, I'm not sure thats being greedy, but, and reaching a bit, what if it could be that Samsung wants to increase its P/E ratio? its currently holding at 11.5-ish, investors like that.