Sapphire HD 5550 Rebranded to HD 6390 for Russian Market

[btarunr]

After the Radeon HD 6800 series, the rest of AMD's Northern Islands family of GPUs seem to be taking their own sweet time making it to the market. With the HD 6900 series almost certain to be off its November 22 launch date, lower-end GPUs slated for early 2011 are still far away. Meanwhile Sapphire reportedly took the opportunity to rebrand the existing "Redwood" based Radeon HD 5550 to "Radeon HD 6390", in a bid to make some monies in Russia.

The Radeon HD 6300, at least the HD 6350, HD 6370 are reserved for an upcoming GPU codenamed "Caicos", its AMD reference board even made it through a casual photo-session. The HD 5550 and HD 6390 were found to have the same device IDs. An older version of GPU Caps Viewer detects it as HD 5550, while the latest version sees it as HD 6390. The HD 5550 is based on the 40 nm "Redwood" GPU, it has 320 out of 400 stream processors enabled, and a 128-bit wide memory interface to typically connect to GDDR3 memory. Some premium models also feature GDDR5 memory.



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[csendesmark]

add to the smileys a Trollface pleaseee

 

[meirb111]

from what we know amd's Rebranding number are up not down 5770 to 6850 ,in here
its down 5500 to 6390 this is a big mess ati is doing with the names

 

[FishHead69]

Nvidia do it ! So why the hell not AMD

 

[wahdangun]

so its just shapire that just do it?

 

[meirb111]

Nvidia do it ! So why the hell not AMD

this is one of the reasons some people hate Nvidia amd does not need to do the same

 

[Fourstaff]

6xxx is just a stepping stone for AMD, and they can't be asked to redevelop an entire line of GPU's again from scratch, hence the Nvidia style rebrand.

 

[NdMk2o1o]

from what we know amd's Rebranding number are up not down 5770 to 6850 ,in here
its down 5500 to 6390 this is a big mess ati is doing with the names

wth are you on about? a 5770 hasn't been rebadged to a 6850

I think you are confused, 68** series is to replace the mid-range segment where the 57** was before it! they are not rebadged 57** series cards.

 

[FishHead69]

from what we know amd's Rebranding number are up not down 5770 to 6850 ,in here
its down 5500 to 6390 this is a big mess ati is doing with the names

this is one of the reasons some people hate Nvidia amd does not need to do the same

Sorry I thought you were having a shot at AMD for renaming in your first statment ( Didn't really make much sense )

And least the 68xx are a proper upgrade compared to what Nvidia are doing

 

[Disparia]

They send us brides, and we send them... rebrands!? I'm sorry Russia. :shadedshu

 

[T3RM1N4L D0GM4]

moarrr rebrand, moarrrr fun!!

rly!

 

[xkche]

Sorry, but... the news says: "Sapphire HD 5550 Rebranded to HD 6390 for Russian Market"

1) is Sapphire, not AMD
2) only for Russian Market

Saludos!

 

[Mistral]

In Soviet Russia video card rebrands YOU!


... sorry, couldn't help it...

 

[DrPepper]

Why rebrand it for the russian market ?

Are they saying russian people will buy it now it has a different name. It just doesn't make any sense why.

 

[Gjohnst4]

Nice Mistral haha

And DrPepper, we cant be posting right after each other. Avatar wars!

 

[Lionheart]

Lol i have lost all faith in AMD, this rebranding is getting stupid

 

[crow1001]

Desperate AMD delays on the 69** are due to them sucking compared to the 480 and now 580, they are going to have to break the 1000 core barrier to compete, same old AMD/ATI, clock high and hope for the best.:shadedshu

 

[DrPepper]

And DrPepper, we cant be posting right after each other. Avatar wars!

I'm hallucinating again.

 

[gumpty]

I can see this thread going Pete Tong pretty quickly.

This is a strange, strange development. Surely Sapphire would be required under contract with AMD to name the cards they produce correctly? Would they even bother doing this without AMD's approval for the few extra $$ they might get?
Makes me wonder whether it's actually some dodgy businessman re-badging them himself - without Sapphire or AMD's knowledge.

 

[Kreij]

Meanwhile Sapphire reportedly took the opportunity to rebrand the existing "Redwood" based Radeon HD 5550 to "Radeon HD 6390", in a bid to make some monies in Russia.

Great. Just great. Wars have been started for lesser reasons than this. :shadedshu

 

[tvdang7]

this is good news. Their lowest end is now our midrange card. no more 80sp ati cards. Only reason i am excited is because i am a laptop user .

 

[Semi-Lobster]

I can see this thread going Pete Tong pretty quickly.

This is a strange, strange development. Surely Sapphire would be required under contract with AMD to name the cards they produce correctly? Would they even bother doing this without AMD's approval for the few extra $$ they might get?
Makes me wonder whether it's actually some dodgy businessman re-badging them himself - without Sapphire or AMD's knowledge.

I believe this is similar to Sapphire releasing the 'Chinese-only' Radeon HD 4860 (which was a hacked down 4890) a couple of years back (that, ironically got sold in North America eventually). Sapphire receives permission to do this itself, including support.

 

[btarunr]

They send us brides, and we send them... rebrands!? I'm sorry Russia. :shadedshu

It's always been that way

Back in the days of the union, Americans gave pissy Pepsi in exchange for pristine Stolichnaya vodka.

 

[gumpty]

I believe this is similar to Sapphire releasing the 'Chinese-only' Radeon HD 4860 (which was a hacked down 4890) a couple of years back (that, ironically got sold in North America eventually). Sapphire receives permission to do this itself, including support.

I did not know about that one. Thanks.

I still can't see the point of doing this kind of thing for one particular market. Seems like more effort than it's worth.

 

[Kreij]

It's always been that way

Back in the days of the union, Americans gave pissy Pepsi in exchange for pristine Stolichnaya vodka.

Hey, we're not always the bad guys.
We gave China secret nuclear technology in exchange for lead-tainted baby toys and poisonous pet food. That has to count for something !! lol