In 2023 Nvidia had a $7.4 Billion R&D budget that almost the entirety was spent on GPU development.
In 2023 AMD had an R&D budget $5.8 billion R&D budget that was primarily spent on x86 development as thet is by far their largest revenue stream.
Now, I want everybody in these comments that just assumes that AMD should just be able to match Nvidia explain to me, how that is to be accomplished. Because the way 99% of you speak about it, you act like these two companies are on a level playing field, that they have access to the same sort of resources, and that for AMD it's just a problem of "not pricing videocards cheap enough" while completely ignoring the fact that the current capitalist paradigm is stock price above all and quarterly earnings above all....
Tell me how AMD is supposed to go out there, undercut Nvidia at each tier by $150+ and still keep stock prices up and investors happy while quarterly profits decrease AND all the while LITERALLY paying either the same or even a higher costs than nvidia on the materials used to make the card (Nvidia probably gets components cheaper do to larger volume)....PLEASE explain that to me. If I remember correctly, Intel sold alderlake with a diminished profit margin, how has thst worked for them? Oh that's right, AMD surpassed them in value.
The other lot of you act like it's merely a willpower problem, that AMD just doesn't "want it bad enough", we'll please explain to me why AMD should be focusing on videocards when they make the overwhelming majority of money from x86? Why should they dump money into videocards when you consumers have proven in the past numerous times that even when they make a product that is OBJECTIVELY a better value, 90% of you STILL buy the Nvidia card (that's right, you're not as rational as you think you are an research into consumer psychology has proven this time and time again)? If I was a business, that wouldn't sound like a good investment to me...
We literally live in a world we're money and profit dictates reality, yet in over a decade observing these "discussion" I honestly cannot think of a single instance where anyone even addressed the fact that Nvidia just plain has more resources to compete with, which is arguably the MOST determinant factor in this competition.
The other part of it that seemingly everybody ignores is the fact that the overwhelming majority, 99% of all consumers, including ALL OF YOU, make purchasing decisions based on IRRATIONAL factors like how the product makes you "feel", and we KNOW that's true for videocards because even when AMD offers a compelling videocard that on paper is an OBJECTIVELY better value, the Nvidia competitor still outsells it 10 to 1.
I'm sure so much of this is motivated by FOMO as well as the fact that some of you probably just don't like the ID of coming online to forums like this and saying you have an AMD gpu so you buybthe Nvidia one because you want to be associated with the "winning side"...and don't laugh, because there is literally decades of consumer psychology research that proves the existence and primacy of these phenomenon. How are you going to get irrational consumers to switch to a competitor based on something that is rational like a a product bring a "better value"?
What I do mind is running my games as a slide show and/or spending extortionate amounts of money on a single GPU just to be able to run it.
