so whats with evga?

[Ants]

seems like a HUGE HUGE waste of a company brand and repuation. bring in some investers and EXPAND. goto amd, make specialized parts. all that prestige and cache down the drain makes no sense. and a real shame to not sell it. it would be a huge benefit for both have evga come over to amd. I had 2 evga intel boards nvidia gpus before I decided I didnt want to support intel or nvidia anymore. come to team red! you are very much welcomed there. give the middle finger to them both.

Probably because of how NVIDIA has acted when previous partners wanted to expand their products to AMD also..



Going to quote what Fouquin said

"Edit: Also yes others HAVE thrown in the towel because of how NVIDIA treats them. XFX/Pine Group is a classic example; NVIDIA vendor up until they wanted to expand their product portfolio to include ATi/AMD cards, and NVIDIA sent them a cease and desist. So they left NVIDIA for good."



I don't know if there's any legal obstruction that prevents them from making AMD cards or whether they just wanted out of the GPU market as a whole.

 

[Deleted member 229121]

They still make other components, but obviously GPUs were a huge part of their brand identity.

I was honestly surprised when they didn't pull an XFX and just switch to AMD GPUs instead.
There's also Intel too now (thought that's not really quite "there" yet).

If things trend south maybe they'll circle back to that idea, but who knows it's a private company.
Maybe Mr Han will just pack it in or sell it off if/when he wants to retire.

 

[ty_ger]

They still make other components, ...

Like, what? One power supply model is all I am aware that they probably still have in active production.

 

[Deleted member 229121]

Like, what? One power supply model is all I am aware that they probably still have in active production.

It's a privately owned company, so unless you work for them what makes you confident in that statement?
I have no idea what they are actively manufacturing, just what they list for sale - PSUs and peripherals.

 

[R-T-B]

I realize that. But money talks and can be very persuasive at changing minds - especially when there are obligations and liabilities still looming overhead.

You cannot just shutdown a company and walk away when you still have obligations to customers and clients. And a warranty is an obligation. If another company comes in and offers to take over the brand AND honor existing warranty support allowing him to wash his hands of any and all obligations and liabilities, and the price is right, he may jump on that.

Never say never!

I agree it's not the final statement but it does paint a picture that doesn't look good, to say the least.

I assume you mean 3090 as EVGA never released a 40xx series product?

I actually owned their 3090ti and honestly it's just fine. I think @ir_cow has it now.

 

[Count von Schwalbe]

There was the issue with faulty soldering, which led to Amazon's New World killing their 3090s. IIRC the 3090 Ti was unaffected.

 

[Panther_Seraphin]

I was honestly surprised when they didn't pull an XFX and just switch to AMD GPUs instead.
There's also Intel too now (thought that's not really quite "there" yet).

I can imagine its a few differing things. EVGA had a lot invested into the nVidia ecosystem and had a lot of tricks/hacks for a lot the previous gen cards. So i suspect it will be a case of not wanting to take so long to get back to where they are/were with another Vendor.

I could imagine if Alchemist was more competative initially there may have been some argument but having to keep on all the staff from 4090 launch up until Battlemage launches with little to do its not great.......

 

[ty_ger]

It's a privately owned company, so unless you work for them what makes you confident in that statement?
I have no idea what they are actively manufacturing, just what they list for sale - PSUs and peripherals.

If you frequent their forums, frequent their store page, and see what is in stock at their authorized retailers, it is very clear that most of their products are end of life; both as a matter of product inventory and as a matter of ongoing support. Z690: EOL. Z790: EOL. X570: EOL. All motherboards are not being updated, promised updates are indefinitely cancelled, all motherboard staff quit or were laid off, known vulnerable microcode is not being updated, and inventory is depleted. All GPUs: EOL. Keyboards and Mice: no new products and product-breaking bugs not being acknowledged or corrected. Sound cards and capture cards: EOL and product-breaking bugs not being acknowledged or corrected.
What's left? One power supply model?

There was the issue with faulty soldering, which led to Amazon's New World killing their 3090s. IIRC the 3090 Ti was unaffected.

It wasn't a solder fault. Rev 0.1 3090 was cost-cut too much, with the lowest grade VRM approved by NVIDIA, pushed to the highest power limit approved by NVIDIA, and the result of average-based power limiting is that initial power overshoots fried the cost-cut product.
The solder thing was nothing but smoke and mirrors, as evidenced by EVGA employees even making contradictory statements about the cause and whose fault it was.
EVGA didn't develop the more costly Rev 1.0 3090 and sell it for the same price out of the kindness of its heart. It didn't quietly retire the Rev 0.1 for no reason. The solder excuse was just PR. Not a single example 'badly soldered' sample? No batch number to blame? Just every single "early" (Rev 0.1 by coincidence) could be affected?

 

[Eskimonster]

seems like a HUGE HUGE waste of a company brand and repuation. bring in some investers and EXPAND. goto amd, make specialized parts. all that prestige and cache down the drain makes no sense. and a real shame to not sell it. it would be a huge benefit for both have evga come over to amd. I had 2 evga intel boards nvidia gpus before I decided I didnt want to support intel or nvidia anymore. come to team red! you are very much welcomed there. give the middle finger to them both.

Or finger them both and go intel, i reject the idea of teaming up with any. Numbers will deside my nxt GPU/CPU, not a brand.

 

[evernessince]

I realize that. But money talks and can be very persuasive at changing minds - especially when there are obligations and liabilities still looming overhead.

You cannot just shutdown a company and walk away when you still have obligations to customers and clients. And a warranty is an obligation. If another company comes in and offers to take over the brand AND honor existing warranty support allowing him to wash his hands of any and all obligations and liabilities, and the price is right, he may jump on that.

Never say never!

Heck not just customers and clients but employees as well. A lot of folks who worked there relied on EVGA as a source of income, many of them likely loved working there. If I headed EVGA, letting my team down is what would hurt the most. Surely EVGA's owner had at least one protege whom they could pass control of the company onto. After all it was them that selected and cultivated the talent in the comapny to begin with. It would be like acknowledging that you failed in bringing up proper management skills in your c-suite team. Either that or as other people theorize, simply a selfish decision to shut the company down for some blind loyalty to Nvidia or simply not wanting to pass on the company (I personallly favor the latter of the two theories).

 

[ir_cow]

I actually owned their 3090ti and honestly it's just fine. I think @ir_cow has it now.

I do I do. I even reviewed that "disliked" 3060 XC. I had zero problems with it. Price was good and at the time Evga was still selling GPUs so tech support still existed.

 

[Count von Schwalbe]

It wasn't a solder fault.

IDK, that was the last I heard. I thought TPU staff confirmed porous solder joints.

finger them both

 

[Deleted member 229121]

If you frequent their forums, frequent their store page, and see what is in stock at their authorized retailers, it is very clear that most of their products are end of life; both as a matter of product inventory and as a matter of ongoing support. Z690: EOL. Z790: EOL. X570: EOL. All motherboards are not being updated, promised updates are indefinitely cancelled, all motherboard staff quit or were laid off, known vulnerable microcode is not being updated, and inventory is depleted. All GPUs: EOL. Keyboards and Mice: no new products and product-breaking bugs not being acknowledged or corrected. Sound cards and capture cards: EOL and product-breaking bugs not being acknowledged or corrected.
What's left? One power supply model?

I do not frequent their forums, and haven't been monitoring stock, so will have to take the collective word of those who do then.
Certainly doesn't sound good if that's the case, but I guess unless any of us know a fly on the wall over there we won't know what the actual plan (if any) is.

 

[Bill_Bright]

Heck not just customers and clients but employees as well. A lot of folks who worked there relied on EVGA as a source of income, many of them likely loved working there.

I hear you but sadly, taking care of your employees is not an obligation in the "legal" sense. Look at Hasbro , the makers of Transformers, Play-Doh, and games like Dungeons & Dragons, they just 2 days ago laid off 20% of their workforce. Bye bye right before Christmas.

 

[evernessince]

I hear you but sadly, taking care of your employees is not an obligation in the "legal" sense. Look at Hasbro , the makers of Transformers, Play-Doh, and games like Dungeons & Dragons, they just 2 days ago laid off 20% of their workforce. Bye bye right before Christmas.

Absolutely awful, hopefully those people find work again quickly. That's a special kind of ruthlessness to lay off toy designers right before Christmas.

 

[R-T-B]

There was the issue with faulty soldering, which led to Amazon's New World killing their 3090s. IIRC the 3090 Ti was unaffected.

Ah yes that. Yeah the 3090ti got revised to fix that. That was pretty bad tbh.

 

[Bobaganoosh]

If you look at the glassdoor reviews, Han is an egotistical micro-manager to the extreme. Letting someone else take over is not an option for him (his choice but one he seems adamant about). At this point, there's almost no staff or product-line left to buy, so anybody that comes in would just be buying a brand name and he's not interested in somebody else deciding what that brand name becomes. He's riding out contracts and as many warranty's as he can. That's it. That's all. Goodnight Irene.

 

[Lost_Wanderer]

Based on this thread, and a few searches... looks like they're closing up shop. Personally I figured they would have just pulled a page from XFX's handbook, and started selling Radeons. Perhaps in another universe there is an EVGA Radeon RX 7900 XTX FTW Ultra.


EVGA will probably have PNY pick up after them graphics card wise. PNY did that (kinda) for BFG.


Too bad. I bought an EVGA GTX 760, and later a 1070 back in the day. Good cards.

 

[LabRat 891]

[Disclaimer] I only read OP, not whole thread-

From what I've seen from eVGA press-releases and actual actions taken...
The company is knowingly and willingly senescing.

TBQH,
from what I've heard of the ownership-administration, I could see several different empathize-able reasons.
Perhaps, they simply don't want to play the games the modern market(s) are demanding of them.

In other words:
They're tired and, (non-figuratively) are "retiring" as a brand; finishing-out their bare-minimum commitments.

-to this point. [/Disclaimer]

EVGA will probably have PNY pick up after them graphics card wise. PNY did that (kinda) for BFG.


Too bad. I bought an EVGA GTX 760, and later a 1070 back in the day. Good cards.

...the liquidated RMA inventory/backlog/backstock of BFGtech. (BTW, I miss them, a lot )
I'm pretty sure there's eBayer's still slowly selling BFG liquidations-lots

Basically Nvidia is treating all AIBs the same and that hurt the pride of eVGA boss. eVGA boss is rich and want to retire anyways so he's winding down business.

It's the same action as Elon Musk saying G.F.Y to X's advertisers

"That's a good thing, not a bad thing."

Hi,
I'd agree with that
Retiring shouldn't really kill a company either though
Sounds like he had no faith in staff if he didn't trust them to carry on while not being active in daily operations.

IF true,
That, would implicate incompetence as Administrator/Leader.
Though perhaps, he just wanted this to be a 'his lil empire' thing?

 

[Vario]

EVGA is pretty much dead. There haven't been any bios updates for the new Intel 14th gen on the Z690 and Z790 boards because the engineering team left.

I bought my Z690 classified around the time it was announced that they were exiting their NVIDIA Partnership. It's been a good board so I have no regrets.

 

[chrcoluk]

???

5% is very low for any industry - even the lowest margin businesses make higher gross profit than that.

Profit margin by industry, gross and net profit margins - FullRatio

Learn about the gross and net profit margins of different industries and gain insights into which industries have the highest and lowest profit margins.

fullratio.com

https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/margin.html

Average Gross Profit Margin by Industry – 22 Years of Data [S&P 500]

Updated 4/21/2023 Gross profit margin is one of the three main margin formulas in a company’s income statement, which measures a company’s efficiency in creating profitability. Gross profit margin, or “Gross Margin”, is basically how profitable a product or service is before you account for the...

einvestingforbeginners.com

I know of several business that routinely make 2-3% margin. (I know as they required to by law, as some are regulated in profit margins).

There is businesses I know with very high margins, but thats not required to be sustainable, its just a requirement by investors who want extreme profits.

Over time margin expectation has gone up and up, and is likely the prime cause of inflation in western countries.

The PC tech industry is in the midst of a shift from volume to profit per unit sold (increased margins). This tends to happen when the market is considered to be saturated. As investors often expect a progressive return year on year.

Once someone has a taste of larger than usual margins, I expect it needs a mental adjustment to accept a correction, I never said I didnt understand the decision to start winding down the company.

 

[kapone32]

I know of several business that routinely make 2-3% margin. (I know as they required to by law, as some are regulated in profit margins).

There is businesses I know with very high margins, but thats not required to be sustainable, its just a requirement by investors who want extreme profits.

Over time margin expectation has gone up and up, and is likely the prime cause of inflation in western countries.

The only thing that has caused inflation in this space is Nvidia trying to gentrify the DIY GPU market.

 

[chrcoluk]

The only thing that has caused inflation in this space is Nvidia trying to gentrify the DIY GPU market.

The partners were making extreme levels of profit during Ampere. Some were selling direct to mining farms.

When I brought my 3080 Founders Edition, it was £650, the Asus equivalent at the time (out of stock of course) was nearly 2 grand.

A UK retailer revealed the partners wouldnt commit to a price point, and was large sudden shifts (without a reason provided, sometimes as often as on a weekly basis). EVGA (ironically subject of this thread) got into a public argument with this retailer when the retailer mentioned the UK was getting no stock at all from them.

Partners also abandoned back orders, abandoned SKUs so they could release a new SKU with around 100 percent plus higher pricing bypassing the need to fulfil orders at lower price point.

MSI were also caught gouging directly on their own Ebay store.

 

[kapone32]

The partners were making extreme levels of profit during Ampere. Some were selling direct to mining farms.

Do you think Nvidia did not do the exact same thing.

 

[chrcoluk]

Do you think Nvidia did not do the exact same thing.

The Founders Edition stayed at MSRP (and kept getting restocked) for the entire life of Ampere.

On mining farms I didnt see a single FE on any of the released pictures, racks were full of partner cards. Nvidia even tried to cap the mining performance to discourage the practice. Given that less than 5% of manufactured cards were FE, but over 70% of sold UK stock was FE cards, I mean do the maths, where were all these partner cards going?

I think it was very telling the mining gimped card was partner cards only, they never put that new chip on FE cards.

Of course on the current gen Nvidia now make bigger margins, FE costs way more now, this in turn has reduced partner's margins as they now paying much more for the chips, combined with a market that has lower demand.