Agreed, but I wonder what this means for EVGA - I think super flower makes all of their high-end units?
It's unlikely to cause an issue as they tend to target different buyers.
We've had Superflower over in the EU for about a decade and when side by side with EVGA the two tend to sell the same (internally) PSU with slightly different aesthetics and different cables. The main differences are that the EVGA ones have a longer warranty and lower price whereas the Superflower self titled ones look cooler. Buyers who go for the Superflower one for the added bling weren't going to buy the EVGA over a Corsair/Seasonic/etc anyway.
Something to remember though, is that just because both sell essentially the same PSU in different casing with different modular cables doesn't necessarily mean they are both as good, I.E Superflower had issues with their high power Leadex II PSUs that didn't affect EVGA units, this was because EVGA specified industry standard 6 and 8 pin connectors for connection of the peripheral and GPU/CPU modular cables whereas Superflower used smaller LED backlit 9 pin connectors for both which due to the smaller wiring gauge saw multiple instances of high powered dual GPUs burning the connector.