"Thing is, we are always talking about stills in video games where motion is key to the experience."
I agree 99.9%, and it would not be and issue if stills would be indicative for games in motion, they are not, maybe partially indicative for upscaling to 1080p or lower, but not for upscaling above 1080p, at least not with the current solutions, DLSS and FSR.
I was doing some thinking about why this trend of comparing stills started, and why everybody else followed even though its not as you say, the key experience for a game. Its not logical. Reminded me of a social experiment, if you put one person in a room with actors and ask them all a question, if the actors give a wrong answer, most persons will be inclined to go with it against their better judgement