Universal abit Reportedly to Leave the Motherboard Market?

[malware]

DigiTimes is reporting that Universal abit may abandon the motherboard business after evaluating the success of its upcoming Intel 4 series lineup of motherboards.

Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.

In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.

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[Kursah]

It would truly be a bummer to see them go...I know their support/bios updates can be lacking and frustrating to many, but some of the best MB's I've owneder were Abit. But the times change, and ya gotta keep up if ya wanna play ball I suppose.

 

[jocksteeluk]

I find it surprising that a top three brand name would be looking to quit the motherboard market has taken its toll. They would be better off just selling the brand name to someone like ECS or Foxconn.

 

[[I.R.A]_FBi]

I find it surprising that a top three brand name would be looking to quit the motherboard market has taken its toll. They would be better off just selling the brand name to someone like ECS or Foxconn.

id rather that not happen.

i abit

 

[imperialreign]

I don't really see abit leaving the mobo arena . . .

but, I could be wrong - stranger things have happened in the past (like AMD buying ATI).

 

[FreedomEclipse]

I could be wrong - stranger things have happened in the past (like AMD buying ATI).

such as Nvidia buying PhysX after bashing it so many times.

its sad to see Abit go - I have never had the pleasure of owning any of their tech but most of the stuff I heard were good things. - its a shame.

in a world where competition is like a pack of dogs fighting over a peperami meat snack - Asus's monopoly/strangle hold/empire has just had a moral boost/expanded.

sure there are other companies out there who make mobos - but Abit was one of them that was always geard towards the enthusiasts bang for buck factor.

 

[jonmcc33]

I'm a proud IP35-E owner and I'd definitely buy an Abit board again in the future.

Not sure what the article means though as the P45 chipset isn't really out yet? Maybe the article meant the P35 chipset but that has been a real strong seller. The IP35-Pro has been a solid winner, over 700 positive reviews at NewEgg and 2X Customer Choice Award?

http://www.newegg.com/Product/Product.aspx?Item=N82E16813127030

The IP35-E sold really well when they had the rebate going on with it. I remember it selling out numerous times during that period. They actually discontinued it and then brought it back.

My board works fine and uses common chipsets (Marvell, Realtek and Intel) so I am not afraid of driver support. BIOS works well and has support for all current Intel processors.

My next upgrade I'd definitely consider Abit again if they were still around.

 

[lemonadesoda]

Mainboards are so cheap... given what they take to develop, manufacture and market... it's easy to see there is no money in the game. Hope they stick around.

 

[ShadowFold]

What does ABIT make? What would they do?

 

[jonmcc33]

What does ABIT make? What would they do?

Motherboards only. They used to make video cards too back in the day. More known for overclockable motherboards if anything.

 

[CrAsHnBuRnXp]

My friend will be so pissed to hear this because all he buys is Abit boards.

 

[flashstar]

All of my motherboards are Abits. I've had:

2x KN8 Ultra
2x NF8-V
1x AN8 Fatal1ty SLI
2x AN7

The only problem that I've ever had was with one of the NF8-v's recognizing a ram stick and that might be an OS problem more than anything...

People often associate Abit with poor quality, but I've had quite the opposite experience. I'd gladly buy an Abit over another brand any day.

 

[jonmcc33]

The only problem that I've ever had was with one of the NF8-v's recognizing a ram stick and that might be an OS problem more than anything...

Or an nVIDIA chipset being just too picky.

 

[philbrown23]

this is no surprise to me

 

[imperialreign]

Mainboards are so cheap... given what they take to develop, manufacture and market... it's easy to see there is no money in the game. Hope they stick around.

very true . . .

unless you're ASUS or GIGA targeting the 1337-shelf market. In which case, mobos are bloated and way overpriced ($350+ anyone?).


I don't have any room to talk, though . . . I bought one

3 different times

 

[Rebo&Zooty]

very true . . .

unless you're ASUS or GIGA targeting the 1337-shelf market. In which case, mobos are bloated and way overpriced ($350+ anyone?).

I don't have any room to talk, though . . . I bought one

3 different times

u nab, only crazy ppl pay that much for a workstation board, now a server board with 2-4 slockets maby

I think the company i would like to see get the abit name IF it where sold would be biostar, market their tseirse and tpower boards under the abit name, that would rawk.

as to asus and gigabyte and the like, they have conntracts with large OEM dealers like dell, compaq, hp, gateway/acer and a slew of others, (As do ecs and foxconn, acctualy these 2 also make boards for asus and gigabyte as well as other makers so they are safe lol)

meh, i wana see biostar get itself into a possition to contend with asus and the other top dogs in the enthusist market, not they are trying and some of their boards are truely kickass, they just need to bring out better initial bios, but thats true for EVERY current board maker, they rush boards out and then spent 6-12 months trying to get the bios right.....(yes this frustrates me)

also i would like to see supox we well, they deserve it, epox boards and support alwase treated me well, i think they could do well if they can get their boards into retail channels.

 

[jonmcc33]

very true . . .

unless you're ASUS or GIGA targeting the 1337-shelf market. In which case, mobos are bloated and way overpriced ($350+ anyone?).

I don't have any room to talk, though . . . I bought one

3 different times

Yeah, I cannot believe the price of motherboards these days. I'd never spend $300 on a board and one time I spent $180 on an A7V8X and completely regretted it.

I tend to stick around the $100 price mark these days. My last 3 boards have been a $110 A8R-MVP, $90 (open box) A8N32-SLI and $65 (after MIR) IP35-E.

 

[angelicavoc]

i think its just isu, abit still konsistent in mobo market...

 

[Bjorn_Of_Iceland]

Abit boards are good.. hope they dont leave the scene..

Their BIOS update is another story though. lolz. really slow progression..

 

[VIPER]

I find it surprising that a top three brand name would be looking to quit the motherboard market has taken its toll. They would be better off just selling the brand name to someone like ECS or Foxconn.

Top 3? Abit is Tier 2 in Asia. Tier 1 is Asus, ECS, GIGABYTE, MSI.

@all: Abit already "died" in Europe for some time. Like business, not like brand. Now they will die as business in Asia, too.

 

[eidairaman1]

this is BS, as the P35 and X38 motherboards they have are heavy overclockers. there is no sense in P45/X48 if the second edition P35/X38 outperform the latest chipsets. Now if they would release High End AMD mobos.

 

[imperialreign]

this is BS, as the P35 and X38 motherboards they have are heavy overclockers. there is no sense in P45/X48 if the second edition P35/X38 outperform the latest chipsets. Now if they would release High End AMD mobos.

blame the 35:45 debacle on Intel. They didn't have enough foresight with the 38 chipset to allow for native 1600 FSB which the 45nms would require, which is where the 48 chipset came from.


That - in a nutshell - is Intel.

 

[eidairaman1]

yet the IP35 Pro XE supports the 1600 FSB outright.

 

[imperialreign]

yet the IP35 Pro XE supports the 1600 FSB outright.

as did my ASUS P5E3 Deluxe . . . but that's a BIOS "tweak" from the manufacturers. The X38 doesn't have native 1600 support by design.

 

[OnBoard]

Not sure what the article means though as the P45 chipset isn't really out yet? Maybe the article meant the P35 chipset but that has been a real strong seller.

Article ment that Abit will see how they sell the new P45 boards. If they sell more of those than P35 boards then they might stay. If they just sell what they sold last year they are gone.