If you strongly desire it and are willing to pay the money, $2500-3000 is a reasonable price in the current market. If you don't care about the price and if you don't want to wait a few months for the price to drop, just buy the first one you like.
It's a halo card, so the normal price for such a product might be 1500-2000 USD, but that's from a consumer perspective, and Nvidia and its partners don't care about that.