Honestly I can't say since I never had the same brand Nvidia cards before, always went with something different or the one that fit in my budget range.
Looks do matter to me but not to the point of taking priority over temps/noise and price.
For example the main reason I went with Asus/TuF this time around is cause this model only has a 1x8pin PCIe connector/same power draw as the founder edition and that was a safer bet with my 500W PSU. 'works perfectly with it'
Originally I wanted to pick up a Gigabyte Aorus Elite for the looks but then I changed my mind right before buying the card. 'they were priced exactly the same'
The look of TuF card did grew on me tho and the build quality is pretty nice so I can't complain.
Probably my fav looking card was my EVGA GTX 1070 FTW ACX 3.0.
Pretty card but sadly it had coil whine/buzz under load.