For AMD they can just shift more CCDs towards EPYC.
For Intel their Xeons and Desktop chips are different dies so it is more of an issue.
AMD is doing this all these last years. But not in the extend I was thinking in the past. Their financial results showed that. Last quarter they made 2.2 billions from their client segment and probably they where hoping for over 1.8 billions this quarter. They only managed to pocket 1 billion instead. They probably sold much less GPUs than they expected, less APUs for laptops, considering I don't see Ryzen 6000 series to be the success most of us probably expected. And obviously it's not simply a switch where Ryzen chips are transformed into Epyc CPUs. You have to have demand for Epyc chips. In fact you have to have big orders, because Epyc chips are not meant to make money by just waiting on shop selves. Thankfully for AMD, those Sapphire Rapids delays continue, meaning increasing Epyc sales.
AMD Is still killing it in retail market with am4
I believe they are not. They only made 1 billion this quarter from the client segment. Whatever mine or your opinion is, the fact is that they made much less than they where expecting. AM4 sales will just give them an extra quarter or two where they can paint a more rosy picture. But selling AM4 upgrades wouldn't generate meaningful income for a company that is trying to become bigger. They have to fix this.
Not even close. I'm sure AMD would gladly give up more retail for server market if they could. Margins are that huge.
I am sure AMD would want server AND retail market. Their server and gaming(console) sales did kept them from sinking, because of their failure to compete in the retail market. And they DO need retail market. We can see this in their latest financial report. They probably made over half a billion less, maybe even close to a billion less than what they where expecting to make from their client segment.
In gaming, even selling better performing products than Nvidia at lower prices than Nvidia, doesn't seems to make a significant difference. People go and buy Nvidia cards blindly. And I don't believe that Raytracing performance and DLSS 2 alone is the reason driving people to buy overpriced Nvidia cards. AMD has not pushed it's latest RX 6000 series as it should. Tech sites and big YouTube tech channels had gone back in Nvidia's pockets lately. AMD needs to do more in marketing.
In laptops we see some models with 6000 Ryzen APUs in high end, but everything else is 5000 series or Intel. Many OEMs have turned to Intel to advertise higher number of cores/threads, even knowing that their newer products will be worst in battery, thermals, even performance.
In desktops AMD keeps selling CPU upgrades mostly for the AM4. The problem is that with upgrades people only buy the CPU. AMD is making money from also selling chipsets. But if people only upgrade and don't buy enough AM4 motherboards or jump to AM5, that means that AMD is not making enough profits from chipsets. And one day all those who wanted to upgrade will done their upgrades and then what?