
Indian Retailer Holds Baffling Competition - Lucky Winners Will Buy COLORFUL GeForce RTX 5080 Cards at "MSRP"
A farcical "GIGABYTE RTX 5090 Super Bundle" was highlighted by PC hardware media outlets last week—the steep demand for flagship and high-end NVIDIA GeForce RTX 50-series "Blackwell" graphics cards has prompted the creation of many "innovative" anti-scalper selling strategies. Another ludicrous example has emerged courtesy of fresh news coverage focusing on an "EliteHubs x COLORFUL RTX 5080 Campaign." This competition is open to residents of India—EliteHubs advertises itself as a popular regional "computer accessories store and Esports tournament organizer." Unfortunately, current global market conditions have inflated prices of recently launched new generation graphics card models—the "EliteHubs x COLORFUL RTX 5080 Campaign" apparently rallies against such practices, albeit in an extremely limited fashion. The competition's author delivered crucial details: "we're thrilled to announce an exclusive opportunity where three lucky winners will each receive a brand-new COLORFUL RTX 5080 Ultra White OC graphics card—one unit per person! This powerhouse graphics card is available at the official NVIDIA MSRP of Rs. 1,10,000 (~$1265 USD)."
According to TechSpot, a quick investigation revealed that the advertised cost of ownership was accurate—they noted: "checking other online stores in India shows all the COLORFUL RTX 5080 Ultra W OC models are priced above that MSRP. This is a higher-end third-party card, admittedly, so it appears participants are getting the chance to buy it at a slightly cheaper price than usual. Still, most people expect competitions to have actual prizes, and the fact there will be only three winners is a bit comical." Prior to official launch—in late January—a Vietnamese customer managed to bag themselves the same model for a princely sum of $1400. VideoCardz did not receive a response from COLORFUL, prior to the publication of their news coverage. The Chinese AIB did not provide comment when asked about said promotional campaign.
According to TechSpot, a quick investigation revealed that the advertised cost of ownership was accurate—they noted: "checking other online stores in India shows all the COLORFUL RTX 5080 Ultra W OC models are priced above that MSRP. This is a higher-end third-party card, admittedly, so it appears participants are getting the chance to buy it at a slightly cheaper price than usual. Still, most people expect competitions to have actual prizes, and the fact there will be only three winners is a bit comical." Prior to official launch—in late January—a Vietnamese customer managed to bag themselves the same model for a princely sum of $1400. VideoCardz did not receive a response from COLORFUL, prior to the publication of their news coverage. The Chinese AIB did not provide comment when asked about said promotional campaign.