Winbond Electronics Corporation, a leading global supplier of semiconductor memory solutions, has unveiled a powerful enabling technology for affordable Edge AI computing in mainstream use cases. The Company's new customized ultra-bandwidth elements (CUBE) enable memory technology to be optimized for seamless performance running generative AI on hybrid edge/cloud applications.

CUBE enhances the performance of front-end 3D structures such as chip on wafer (CoW) and wafer on wafer (WoW), as well as back-end 2.5D/3D chip on Si-interposer on substrate and fan-out solutions. Designed to meet the growing demands of edge AI computing devices, it is compatible with memory density from 256 Mb to 8 Gb with a single die, and it can also be 3D stacked to enhance bandwidth while reducing data transfer power consumption.

Since its launch, the Valve Steam Deck gaming console has seen multiple price adjustments. Over some periods, Valve has dropped the prices of its Steam Deck SKUs from the initial launch day numbers. Today, we have information that Valve will lower Steam Deck prices again to celebrate Steam's 20th anniversary. Starting at $359.10 for the base 64 GB model, Valve will also offer 256 GB SKU for $449.96 and 512 GB SKU for $519.20. This is a 10%, 15%, and 20% discount on the original $399, $529, and $649, respectively. The offer will last until September 21st, when the prices revert to normal.

Potential buyers can visit Valve's website here and check for the discounts.

Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminium enclosure. Both models feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels—like having a third camera. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. Building on Apple's innovative satellite infrastructure, Roadside Assistance via satellite can connect users to AAA if they have car trouble while off the grid. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward.

iPhone 15 and iPhone 15 Plus will be available in five stunning new colors: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that's strong yet lightweight to deliver Apple's lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds—up to 20x faster than USB 2—and together with new video formats, enables powerful pro workflows that were not possible before. And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple's innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

IBASE Technology Inc. (TPEx: 8050), a global leader in network appliances and embedded solutions, proudly announces the release of the INA8505 enterprise 1U edge server. Powered by the Intel Xeon D-2700 processor and offering versatile connectivity options, this state-of-the-art appliance is specifically designed to excel in demanding 5G Open vRAN & MEC applications such as real-time data analytics, autonomous vehicles, and smart city deployments. It enables full control over resource allocation in the RAN and MEC, and has the potential to seamlessly integrate AI capabilities to dynamically optimize network performance in real time at the edge of the 5G network infrastructure.

The INA8505 delivers unmatched performance, scalability, and efficiency with flexible storage, offering two SATA/NVMe 2.5" HDD/SSD slots, 2x M.2 (M-key) SATA/PCI-E storage slots, and one 16 GB/32 GB/64 GB eMMC. With an FHFL PCI-E (x16) Gen 4 (supports 75 W) and an FHFL PCI-E (x8) Gen 4 (supports 75 W) configurable as PCI-E (x16) Gen 4 double FHFL (supports 120 W), the INA8505 adapts effortlessly into different network environments and meet future demands for increased scalability. It boasts a rich array of I/O connectivity options, including a VGA port from BMC (Aspeed 2600, IPMI 2.0 support), two USB2.0 Type-A ports, an RJ45 console port, and four 25 GbE SFP28 ports, ensuring enhanced adaptability to various connectivity needs.

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today launched the Kingston IronKey Keypad 200C, a hardware-encrypted USB Type-C drive that ensures both security and convenience at your fingertips. Now, users can achieve seamless data protection and effortless compatibility without the use of adapters when using USB-C equipped devices.

KP200C offers FIPS 140-3 Level 3 (Pending) certified military-grade security in an OS-independent alphanumeric keypad for easy-to-use PIN access. It incorporates XTS-AES 256-bit hardware-based encryption with Brute Force password attack protection and BadUSB protection with digitally signed firmware ensuring an unparalleled level of safeguarding for your valuable data. With the Multi-PIN option (Admin/User), the keypad can be used to set up an easy-to-remember alphanumeric PIN for the Admin or User accounts. Admin can restore a User PIN to provide access to the drive if the User PIN is forgotten.

V-COLOR Technology Inc, a leading memory manufacturer is proud to present the revolutionary DDR5 OC R-DIMM Workstation Memory in configurations 16 GB, 32 GB, and 64 GB. Designed for use with the latest unlocked Intel Xeon W-2400X and W-3400X series processors on respective Intel W790 chipset-based motherboards supporting quad-channel and octo-channel memory

Extreme Overclocking: Experience unrivaled power with OC R-DIMM Workstation Memory. Engineered for extreme overclocking capabilities, this memory module dares to push the limits and achieve unparalleled speeds. With v-color technology, effortlessly unlock the full potential of workstations and conquer even the most demanding tasks. Intel XMP 3.0 Certified: Seamlessly compatible with Intel XMP 3.0, OC R-DIMM Workstation Memory ensures a hassle-free and optimized experience. Effortlessly enhance system's performance and achieve the perfect balance between speed and stability.

Samsung Electronics, a world leader in advanced semiconductor technology, today announced that it has initiated mass production of its new automotive Universal Flash Storage (UFS) 3.1 memory solution optimized for in-vehicle infotainment (IVI) systems. The new solution offers the industry's lowest energy consumption, enabling car manufacturers to provide the best mobility experience for consumers.

The UFS 3.1 lineup will come in 128, 256 and 512-gigabyte (GB) variants to meet different needs of customers. The enhanced lineup allows more efficient battery life management to future automotive applications such as electric or autonomous vehicles. The 256 GB model, for instance, has reduced its energy consumption by about 33% compared to the previous generation product. The 256 GB model also provides a sequential write speed of 700-megabytes-per-second (MB/s) and a sequential read speed of 2,000 MB/s.

If something seems too good to be true, then it often is and the earlier rumoured price point of the "vanilla" ASUS ROG Ally at US$499.99 was apparently one such instance. Pricing information from serial Twitter leaker SnoopyTech suggests it will instead be priced at US$599.99, which seems a lot more realistic. Aside from using the 6-core CPU with a more limited GPU, the cheaper ROG Ally will also see its internal storage cut in half to 256 GB, compared to 512 GB for the "Extreme" version.

The rest of the specs appear to be identical, with both models sporting 16 GB of LPDDR5 memory, the 7-inch, 120 Hz 1080p display and possibly even the same 40 Whr battery pack. At US$70 more than the equivalent Steam Deck, it might be a tough sell, especially as it's only US$100 to upgrade to the fully featured version, a much smaller cost increase compared to each of the Steam Deck SKUs, where you're looking at spending more to get more. It could simply be that this is a sales tactic by ASUS, to push most of its potential customers to buy the more expensive model.

Samsung Electronics America, the leader in advanced memory technology, today unveiled upgrades to its PRO Plus memory cards, designed for professional and enthusiast photographers, videographers, and content creators. The Samsung PRO Plus microSD and full-size SD cards boast increased read and write speeds of up to 180 MB/s and 130 MB/s, a 12 percent and 8 percent increase, respectively, over their predecessors.

Optimized for professional use, the new PRO Plus microSD and SD cards allow users to seamlessly capture 4K ultra-high definition (UHD) and Full HD (FHD) videos and photos. The cards also support a video speed class rating of V30, enabling professionals to quickly move large video files while editing. Available in capacities up to 512 GB, Samsung memory cards provide ample storage for up to 207,159 4K UHD photos or 30 hours of 4K UHD video.[1] Professionals need memory cards that make it easy to save and retrieve data, while also safeguarding their valuable images and video files. With the additional Samsung Card Reader supporting USB 3.0 and providing backward compatibility with USB 2.0, consumers can use Samsung memory cards on any device with a USB port.

G.SKILL International Enterprise Co., Ltd., the world's leading brand of performance overclock memory and PC components, is thrilled to announce an all-new G.SKILL Zeta R5 memory series of high-performance, overclocked DDR5 R-DIMM memory kits. Designed for use with the latest unlocked Intel Xeon W-2400X and W-3400X series processors on respective Intel W790 chipset-based motherboards that has quad-channel and octo-channel memory support. Available in specifications up to DDR5-6400 CL32 and in large kit capacity of up to 256 GB (32 GB x8), the Zeta R5 series DDR5 R-DIMM memory kits are ideal for workstation systems built for content creation, 3D graphics, or scientific computing.

With the Intel W790 platform, memory overclock support to DDR5 R-DIMM memory is officially introduced, allowing workstation systems to achieve higher memory speeds than R-DIMM based on standard JEDEC specifications. Taking advantage of this new feature set, the G.SKILL Zeta R5 series DDR5 R-DIMM memory kits are equipped with Intel XMP 3.0 profiles for easy overclocking, allowing users to gain additional memory bandwidth and performance by simply enabling XMP in BIOS.

Samsung Electronics today announced production readiness of a high-performance PCIe 4.0 NVMe SSD, the PM9C1a. Integrated with a new controller based on Samsung's cutting-edge 5-nanometer (nm) process and the company's seventh-generation V-NAND technology, the PM9C1a will provide elevated computing and gaming performance in PCs and laptops.

"Our new PM9C1a SSD will deliver a robust combination of superior performance, greater power efficiency and increased security, which are the qualities that matter most to PC users," said Yong Ho Song, Executive Vice President of Memory Solution Product & Development at Samsung Electronics. "We are committed to creating storage that satisfies the diverse and changing market requirements as we continue to advance innovation in the PC SSD space."

For those looking at upgrading—or adding an SSD—to their Steam Deck, there's now a new option from Sabrent. The company has launched an M.2 2230 sized version of its Rocket SSD that will be available in sizes of 256 GB, 512 GB and 1 TB. As one would expect, due to the form factor, we're looking at DRAM-less drives. Sabrent has gone with Phison's E21T controller and it has been paired with Micron's B47R, 176-layer NAND.

In other words, we're not talking about a high-performance drive here, but that might be a good thing as well, since it'll produce less heat, which should prevent drive throttling in the tiny space available inside the Steam Deck. Sabrent rates the drives as having a sequential read speed of up to 5,000 MB/s and a sequential write speed of up to 4,300 MB/s. The read IOPS are rated at up to 450K, with the write IOPS at up to 920K, which once again varies between the drive sizes. The 512 GB drive appears to have the overall best performance. The drives are rated for 200, 300 and 600 TBW and come with a five year warranty. No pricing has been revealed so far.

Micron Technology, Inc.,, today announced it is shipping the Micron 2550 NVMe SSD to global PC OEM customers for use in mainstream laptops and desktops. The 2550 is the world's first client SSD to ship using NAND over 200 layers. Delivering performance that eclipses the competition through its density and power advantages, the 2550 provides users with responsiveness and the low power consumption needed to extend battery life for work and home PCs.

"We focused on delivering a superior user experience for PC users with this SSD," said Praveen Vaidyanathan, vice president and general manager of the Client Storage Group at Micron. "The new 2550 SSD builds on our established and broadly adopted PCIe Gen4 architecture. It also incorporates Micron's industry-leading 232-layer NAND and focuses on thermal architecture and power design. These capabilities deliver impressive application performance and phenomenal power savings."

Apple today introduced the new iPad with an all-screen design featuring a large 10.9-inch Liquid Retina display. The new iPad is powered by the A14 Bionic chip, which delivers even faster performance with incredible power efficiency for demanding tasks while still providing all-day battery life. Updated cameras include an Ultra Wide 12MP front camera located along the landscape edge of iPad for an even better video calling experience, and an updated 12MP back camera to capture sharp, vivid photos and 4K video. A USB-C port supports a wide range of accessories, Wi-Fi 6 brings even faster connections, and cellular models feature superfast 5G so users can stay connected on the go. Designed specifically for the new iPad, the all-new Magic Keyboard Folio features an incredible typing experience, a click-anywhere trackpad, and a versatile two-piece design. With iPadOS 16 and support for Apple Pencil (1st generation), iPad offers users more ways to be creative and productive. The new iPad is available to order starting today, with availability in stores beginning Wednesday, October 26.

"We're so excited to bring the completely redesigned iPad to our most advanced iPad lineup ever," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "With a large 10.9-inch Liquid Retina display, powerful A14 Bionic chip, a first-ever landscape front camera, fast wireless connectivity, USB-C, and support for incredible accessories like the new Magic Keyboard Folio, the new iPad delivers more value, more versatility—and is simply more fun."

Apple today announced the new iPad Pro with the M2 chip, delivering the ultimate combination of portability, versatility, and unbelievable performance. The new iPad Pro features a next-level Apple Pencil hover experience and superfast wireless connectivity, along with the world's most advanced mobile display, pro cameras, Face ID, Thunderbolt, and a four-speaker audio system. New features in iPadOS 16—including Stage Manager, full external display support, desktop-class apps, and Reference Mode—take pro workflows on iPad even further. Enabled by its advanced hardware and iPadOS 16, iPad Pro has an incredible ecosystem of powerful pro apps unlike any other device of its kind. The new iPad Pro is available to order starting today, and in stores beginning Wednesday, October 26.

"The next-generation iPad Pro pushes the boundaries of what's possible on iPad, bringing even more versatility, power, and portability to the ultimate iPad experience," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Powered by the M2 chip, the new iPad Pro features incredible performance and the most advanced technologies, including a next-level Apple Pencil hover experience, ProRes video capture, superfast wireless connectivity, and powerful iPadOS 16 features. There's nothing else like it."

Acer today debuts its first Chromebook optimized for Cloud gaming - the Acer Chromebook 516 GE. With it, customers can enjoy a top-tier gaming experience with instant access to full PC and console games powered by the cloud. The new Acer Chromebook 516 GE is powered by the latest technology and features that matter most to gamers - 12th Gen Intel Core processors, a fast 120 Hz display, an RGB keyboard with anti-ghosting technology, advanced DTS audio, and most importantly, support for leading cloud gaming platforms including the highest performance tier of NVIDIA's GeForce NOW, Xbox Cloud Gaming (Beta), and Amazon Luna.

"The Acer Chromebook 516 GE sets the stage for a new era of Chromebooks with the focus squarely on gaming; it combines the ideal collection of gaming hardware, game-streaming support for NVIDIA GeForce NOW's top tier and easy access to popular game titles from the leading cloud gaming platforms," said James Lin, General Manager, Notebooks, IT Products Business, Acer Inc. "Chromebooks have secured their position as an indispensable tool for education, work, entertainment and personal productivity, so now it's time to have more fun."

ASUS Republic of Gamers (ROG) today premieres Dare to be Ultimate: Building a World-Leading Gaming Phone, the design story video that reveals the genesis of the new ROG Phone 6D series of gaming smartphones. The ROG Phone 6D and ROG Phone 6D Ultimate are powered by the latest flagship MediaTek Dimensity 9000+ 5G chipset. Clocking up to 3.2 GHz CPU speeds, and boasting up to 16 GB of LPDDR5X RAM and 512 GB ROM of storage, the Dimensity 9000+ chipset provides flagship 5G experiences, perfect for mobile gamers.

"The pursuit of the ultimate performance and gaming experience has always been central for the ROG Phone. With each iteration, we consistently strive to surpass ourselves, achieving the spirit of For Those Who Dare," said S.Y. Hsu, Co-CEO, ASUS. "We are thrilled that this first collaboration with MediaTek has achieved such stunning performance, and we will continue to strive for continuous performance improvements."

Apple today introduced iPhone 14 and iPhone 14 Plus, featuring two sizes—6.1 inches and 6.7 inches—in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities. iPhone 14 and iPhone 14 Plus take stunning photos and video with a powerful camera system featuring new Main and front TrueDepth cameras, the Ultra Wide camera for unique perspectives, and Photonic Engine—an enhanced image pipeline. Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in. iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before. iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED finishes. Pre-orders begin Friday, September 9, with availability for iPhone 14 beginning Friday, September 16, and availability for iPhone 14 Plus beginning Friday, October 7.

"Our customers rely on their iPhone every day, and iPhone 14 and iPhone 14 Plus introduce groundbreaking new technologies and important safety capabilities. With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more text," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever."

Apple today announced iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup ever, featuring the Dynamic Island—a new design that introduces an intuitive way to experience iPhone—and the Always-On display. Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos. These groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection. iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin Friday, September 9, with availability beginning Friday, September 16.

"Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we're delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user—from the casual user to the professional—to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Groundbreaking safety capabilities bring users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet."

Kingston Digital, Inc., the flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announces the addition of the DataTraveler Max Type-A. It joins DataTraveler Max, the USB Type-C model, to complete the Kingston DT Max series of next-gen, high performance USB flash drives. Both drives leverage the latest USB 3.2 Gen 2 standard.

The DataTraveler Max (DT Max) series delivers record-breaking speeds up to 1,000 MB/s read and 900 MB/s write to make them some of the fastest USB drives on the market and the first of its kind. DT Max is designed with portability and convenience in mind. DT Max Type-A features a merlot and black design with Type-A connector, while the original DT Max features an all-black design with Type-C connector to differentiate the drives at first glance. The unique ridged casing protects the connector when it is not in use and is easy to move in a single motion. Seamlessly transfer and store large digital files such as HD photos, 4K/8K videos, music and more with top speeds and high capacities up to 1TB3. The addition of a keyring loop and LED status indicator makes the drive ideal for users who need storage on-the-go.

Sony Electronics Inc. today introduced two new premium music players, the NW-WM1ZM2 and NW-WM1AM2, raising the bar to new heights in high-resolution audio listening, to satisfy the most demanding audiophiles. Designed to immerse the listener in sublime, nuanced sound, the NW-WM1ZM2 has been fine-tuned from years of audio mastery and crafted from the very best materials. This new addition sets a new benchmark for Sony's award-winning signature series, offering an exquisite listening experience in an ultra-premium design.

The NW-WM1AM2 allows music lovers to completely lose themselves in high-quality audio with a richer, smoother and more expansive sound field compared to its predecessor. Both music players let the user download and stream from endless catalogues of music with Wi-Fi compatibility, taking the listening enjoyment to the next level.

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced the release of its latest encrypted USB drive, IronKey Vault Privacy 50 (VP50) with FIPS 197 certification and AES 256-bit hardware-encryption in XTS mode for data security. Kingston IronKey Vault Privacy 50 supports Admin, User, and One-Time Recovery passwords with Complex or Passphrase modes. This multi-password option enhances the ability to recover access to data on the drive should one of the passwords be forgotten. While traditional Complex mode allows for passwords from 6-16 characters using 3 out of 4 character sets, the new passphrase mode gives users the ability to have a numeric PIN, sentence, list of words, or even lyrics from 10 to 64 characters long that's unique, yet memorable to them. To aid in password entry, the "eye" symbol can be enabled to reveal the typed-in password to reduce failed login attempts.

Admin can also enable a User and a One-Time Recovery password or reset the User password to restore data access. In addition, VP50 protects against Brute Force attacks by locking out User or One-Time Recovery passwords upon 10 invalid entries in a row and crypto-erases the drive if the Admin password is entered incorrectly 10 times in a row. So, while data is lost, there's no fear of a breach.

Samsung Electronics, the world leader in advanced memory technology, today announced its new microSD card, the Samsung PRO Endurance. Uniquely designed to meet the rigorous demands of surveillance cameras, dashboard cameras, doorbell cameras, body cameras and more, the card offers improved endurance and outstanding performance for smooth and reliable continuous capture and playback.

"From CCTV to doorbell cameras, the need for long-lasting and high-performing video surveillance solutions is continuing to increase, and the PRO Endurance has been designed to support that demand," said KyuYoung Lee, Vice President of the Memory Brand Product Biz Team at Samsung Electronics. "Both consumers and enterprise users can rest assured that our new memory card will ensure continuous recording at high resolution even under extreme conditions." Built with Samsung's highly reliable enterprise-grade NAND flash memory, the PRO Endurance card can deliver up to 16 years (140,160 hours) of continuous recording time to ensure every critical moment is captured. This means a single PRO Endurance card can last as long as up to 33 typical speed-focused cards, saving frequent replacement costs and providing greater reliability for always-on video monitoring.

Continuing to lead the way forward for UFS technology, KIOXIA America, Inc. today announced sampling of the industry's first Universal Flash Storage (UFS)3 embedded flash memory devices supporting MIPI M-PHY v5.04. The new lineup utilizes the company's BiCS FLASH 3D flash memory and is available in three capacities: 128 GB, 256 GB and 512 GB. The new devices deliver high speed read and write performance and are targeted to a variety of mobile applications, including leading-edge smartphones.

The new KIOXIA devices are next-generation UFS (MIPI M-PHY 5.0), which has a theoretical interface speed of up to 23.2 Gbps per lane (x2 lanes = 46.4 Gpbs) in HS-GEAR mode. Sequential read and write performance of the 256 GB device is improved by approximately 90 percent and 70 percent, respectively, over previous generation devices. Also, random read and write performance of the 256 GB device is improved by approximately 35 percent and 60 percent, respectively, over previous generation devices. This next generation of UFS provides significant increases in performance, enabling next-generation smartphones and other products to enhance their capabilities and end user experiences in the 5G era and beyond.