When Apple launched its first M1 iMac, it was to mixed reviews, partially due to the new design, but also due to the fact that it only came with a 24-inch display option. Now rumours of a new 27-inch iMac have surfaced and it might launch as soon as on the 8th of March, when Apple is due to hold its first event of the year. However, if the rumours are true, a lot of Apple fans are going to be disappointed once more, as the 27-inch model is said to only come in a single Pro SKU. The 27-inch iMac is expected to potentially have multiple CPU options though, as it might be offered with the M1 Pro and M1 Max chips.

The Bloomberg story also talks about a "half-sized Mac Pro" based on either of the high-end M1 chips as well. In this case there isn't much in terms of details to go on, but the author expects it to land at WWDC in June, although shipments are expected in the autumn. Other speculation include the typical kind of transitions you'd expect, like current products moving to Apple's M2 silicon towards the end of the year. That said, a 13-inch MacBook Pro might be on the books, as a cheaper or lighter alternative to the current 14 and 16-inch models. The event in March is also expected to bring a new iPhone SE and iPad Air to market, with as yet unknown specs.

Sonnet Technologies today announced the Sonnet Thunderbolt AVB Adapter for Mac computers, a compact, bus-powered Gigabit Ethernet adapter with AVB (Audio Video Bridging, aka IEEE 802.1) networking support for Apple Mac computers with Thunderbolt ports. The Avid Qualified Sonnet adapter was designed for use with the Avid Pro Tools | Carbon professional audio interface for music production, enabling MacBook Air and MacBook Pro computers — both lacking onboard Gigabit Ethernet ports — to connect directly to the Avid interface via a Cat 6 cable.

AVB was developed to overcome issues related to attempts at connecting various analog and digital audio video equipment to each other and provide a networking standard on which devices could utilize a common connection (Gigabit Ethernet) and communicate and operate in precise synchronization with each other. Featuring a 40 Gbps Thunderbolt interface, the Sonnet Thunderbolt AVB Adapter supports the proprietary version of AVB employed by the Avid Pro Tools | Carbon interface to stream audio at 32-bit float precision. When used outside the Pro Tools realm, the Sonnet adapter also supports the low-latency, fully synchronized streaming of audio and video over Ethernet required for standard AVB workflows. Using the Sonnet adapter enables users to add their Mac computer as an endpoint in an AVB network and connect to other AVB-enabled devices such as audio interfaces, mixers, plug-in processors, personal monitor stations, stage boxes, speakers, and speaker processors, either directly or through an AVB-compliant switch.

AR/VR device shipments revised up to 14.19 million units in 2022, with an annual growth rate of 43.9%, according to TrendForce research. Growth momentum will come from increased demand for remote interactivity stemming from the pandemic, as well as Oculus Quest 2's price reduction strategy. Microsoft HoloLens 2 and Oculus Quest 2 are first in market share for AR and VR, respectively.

According to TrendForce, the topic of the Metaverse has driven brands to actively plan for and stimulate product shipment performance. However, the AR/VR device market has yet to experienced explosive growth due to two factors: component shortages and the difficulty of developing new technologies. In addition, cosmetic and size considerations have made the more optically and technically difficult Pancake design the first choice for new high-end products. Furthermore, various embedded tracking feedback technologies key to enhancing the user's immersive experience such as eye tracking and 6DoF further affect the development progress of a new product as a whole. Since there are no new foreboding products on the horizon, TrendForce believes, no other branded products have a chance at supplanting the current mainstream status of Oculus or Microsoft until at least 2023.

From 2020 to 2025, the compound annual growth rate (CAGR) of 12-inch equivalent wafer capacity at the world's top ten foundries will be approximately 10% with the majority of these companies focusing on 12-inch capacity expansion, which will see a CAGR of approximately 13.2%, according to TrendForce's research. In terms of 8-inch wafers, due to factors such as difficult to obtain equipment and whether capacity expansion is cost-effective, most fabs can only expand production slightly by means of capacity optimization, equating to a CAGR of only 3.3%. In terms of demand, the products primarily derived from 8-inch wafers, PMIC and Power Discrete, are driven by demand for electric vehicles, 5G smartphones, and servers. Stocking momentum has not fallen off, resulting in a serious shortage of 8-inch wafer production capacity that has festered since 2H19. Therefore, in order to mitigate competition for 8-inch capacity, a trend of shifting certain products to 12-inch production has gradually emerged. However, if shortages in overall 8-inch capacity is to be effectively alleviated, it is still necessary to wait for a large number of mainstream products to migrate to 12-inch production. The timeframe for this migration is estimated to be close to 2H23 into 2024.

This might not come as a real surprise, but in the latest Steam hardware survey, we're seeing clear declines of quad core CPUs, the category that some people have been claiming for the longest of times, is all you need for a gaming PC. Among the Windows systems, the decline is over a percent, with six core CPU gaining well over a percent, although the numbers vary quite a bit over the past five months, which is all the history Valve provides. The decline is also clear on OSX, although it's not quite as big percentage wise, but here the biggest growth is in the eight and 10 core segments, most likely due to Apple's introduction of its own M1 variants of CPUs. Only in the Linux segment are the dual and quad core CPU segments increasing, which suggest that some of these systems might be repurposed Windows machines.

The six core and higher CPU segment now holds over 50 percent share in the Steam survey and eight core CPUs are also up somewhat for Windows machines. Of these CPUs, Intel is holding a 69.27 percent share, up 0.82 percent compared to November, although still down over 3.5 percent since August versus AMD. Intel also gained 0.33 percent of Linux users and is back over 60 percent for the first time since August. On the OSX side of things, Apple seems to have gained a 27.97 percent share of Steam users surveyed, up from 6.05 percent just a month earlier. There has also been a 1.2 percent increase in Steam users surveyed that have 16 GB of RAM, suggesting that the low RAM prices in 2021 has made people upgrade their systems. Over 47 percent of all Steam users that were surveyed appear to have at least 16 GB of RAM in their systems.

Demand for NAND Flash products will undergo a noticeable and cyclical downward correction in 1Q22 as major smartphone brands wind down their procurement activities for the peak season and ODMs prepare for the New Year holidays, according to TrendForce's latest investigations. As such, the NAND Flash market will remain in an oversupply situation, with prices continuing to undergo downward corrections accordingly. However, PC OEMs have been reinstating certain orders for client SSDs since early November in response to improvements in the supply of upstream semiconductor materials. By fulfilling these orders, suppliers are able to keep their inventory level relatively low, meaning they are not under as much pressure as previously expected to reduce inventory by lowering prices. Taking these factors into account, TrendForce expects NAND Flash ASP to undergo a 10-15% QoQ decline in 1Q22, during which NAND Flash prices will experience the most noticeable declines compared to the other quarters in 2022.

Regarding the price trend of NAND Flash products across the whole 2021, TrendForce further indicates that suppliers have actively transitioned their output to higher-layer technologies, resulting in a bit supply growth that noticeably outpaces demand, though the tight supply of components such as controller ICs and PMICs has constrained the production of NAND Flash end-products. Hence, the decline in contract prices of NAND Flash products has not been as severe as previously expected. Moving ahead to 2022, however, the supply of relevant components is expected to gradually improve, so the market for various NAND Flash products will also likely shift towards a noticeable oversupply. As a result, prices of NAND Flash products will steadily decline before the arrival of the peak season in 3Q22.

Get into the game quicker with the latest GeForce NOW update starting to roll out this GFN Thursday. Learn more about our latest app update—featuring Ubisoft Connect account linking for faster game launches—now rolling out to members, and the six new games joining the GeForce NOW library. The update also improves the streaming experience on Mac. So, this GFN Thursday also takes a look at how GeForce NOW transforms Macs into powerful PC gaming rigs.

The newest GeForce NOW app update is rolling out to members on PC and Mac, beginning this week. Version 2.0.36 includes a new feature that links NVIDIA and Ubisoft accounts to enable faster Ubisoft Connect game launches by automatically logging into a user's account. Skip the sign-in process and stream your favorite Ubisoft games this week. The update also includes a fix for streaming at the correct aspect ratio on the Apple MacBook Pro M1 Max, as well as improvements to the countdown timer when viewed on the in-game overlay.

Intel is reportedly in talks with TSMC to secure foundry allocation to meet its product roadmap execution. The company is sending an executive delegation to meet with TSMC later this month, to secure foundry capacity for the N3 (3 nm) silicon fabrication node, and ensure that Intel's allocation isn't affected by other customers such as Apple. As part of its IDM 2.0 strategy, Intel has decided to build its products essentially as multi-chip modules with each block of IP built on a silicon fabrication node most optimal to it, so the company maximizes cutting-edge foundry nodes only on the technology that benefits from it the most. N3 will play a vital role with logic/compute tiles in products bound for 2023, as N3 hits critical volume in the first half of the year.

In related news, Intel CEO Pat Gelsinger speaking at the Fortune Brainstorm Tech conference, stressed on the importance for American chip designers to seek out semiconductor manufacturing in America, and cautioned against investing in Taiwan (without naming TSMC). This comes in the wake of geopolitical uncertainty in the region. In response to this statement issued to DigiTimes, TSMC CEO Mark Liu downplayed the matter, and said that Gelsinger's statement wasn't worth responding to, and that he doesn't slander industry colleagues. TSMC and Samsung have each announced multi-billion Dollar foundry investments in the US, in attempts to make the global semiconductor supply chains resilient to any security situation that may emerge in East Asia.

According to an industry report by IC Insights, AMD will see a yearly growth rate of no less than 65 percent this year, compared to 2020, whereas Intel is expected to have a slightly negative growth rate of one percent. The report includes the top 25 semiconductor sales leaders, ranked by growth rate, although it should be pointed out that some of them are foundries and not just semiconductor companies.

AMD is closely followed by MediaTek, which is expected to reach a 60 percent growth rate this year, followed by Nvidia at 54 percent and Qualcomm and 51 percent growth. The only surprise in the top five is PRC based SMIC, which saw a 39 percent growth this year, despite, or maybe because of the US sanctions against various Chinese IC makers.

Apple today announced Self Service Repair, which will allow customers who are comfortable with completing their own repairs access to Apple genuine parts and tools. Available first for the iPhone 12 and iPhone 13 lineups, and soon to be followed by Mac computers featuring M1 chips, Self Service Repair will be available early next year in the US and expand to additional countries throughout 2022. Customers join more than 5,000 Apple Authorized Service Providers (AASPs) and 2,800 Independent Repair Providers who have access to these parts, tools, and manuals.

The initial phase of the program will focus on the most commonly serviced modules, such as the iPhone display, battery, and camera. The ability for additional repairs will be available later next year.

Qualcomm has been in the game of creating SoCs for the PC market with the company's Snapdragon lineup. These processors mainly were beefed-up versions of their mobile designs and were based on the Arm instruction set architecture (ISA). Microsoft has backed this effort by creation Windows-on-Arm (WoA) project that enables the Windows OS to operate on Arm processors. However, up until now, Qualcomm's designs were not very powerful as they represented a relatively moderate approach to the problem and almost made no sense of purchase compared to the standard laptops equipped with x86 processors from AMD and Intel. This is about to change.

According to the news from Investor Day yesterday, Qualcomm is preparing high-performance Arm SoCs for the PC market. The company has recently acquired Nuvia Inc., a startup focused on creating novel IPs based on Arm ISA. And this is what Qualcomm will use in building its next-generation PC processors. As the company plans, in August of 2022, it should start sampling OEM partners with these new chips, and we will be seeing them in consumers' hands in early 2023. If everything goes as planned, this should represent direct competition to AMD, Intel, and now Apple in the high-end SoC market. After PCs, the company plans to tackle datacenter, mobile, and automotive market.

LG USA announces the debut of the LG CineBeam Full HD LED projector (model PF610P). The latest innovation in LG's popular CineBeam high-resolution projector lineup, the PF610P delivers mesmerizing picture quality in expansive proportions with the convenience of portability making it the perfect choice for movie lovers who also want their home theater to move with them. The LG CineBeam PF610P is available now at select LG-authorized retailers and at LG.com with an SRP of $849.99

The LG CineBeam Full HD LED projector delivers astonishing high-resolution images with vivid shades and striking clarity at up to 120 inches (diagonally). Featuring a vibrant 1,000 ANSI lumens of brightness, the PF610P offers 4-channel LED which enhances brilliance, contrast, and color for a more immersive entertainment experience. The projector's light source is extremely reliable and durable, with a lifespan of approximately 30,000 hours of entertainment.

Today, Adobe kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals.

At Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities. Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.

This should be taken with a fair helping of salt, considering GFXBench 5.0 is mobile device focused benchmark, even though the company behind claims it's a platform independent benchmark. Regardless of that, it looks like the new 32 core GPU in Apple's M1 Max SoC offers some pretty competitive performance, as it manages GeForce RTX 3080 Laptop GPU in said test.

However, this is a median score for the GeForce RTX 3080 Laptop GPU and many of the tests that make up GFXBench 5.0 aren't using DirectX, which is one likely reason for Apple's M1 Max GPU beating the Nvidia card. On the other hand, all tests seem to support Metal, which is Apple's 3D API, whereas the Nvidia card has to fall back to using OpenGL which tends to offer lower performance than DirectX in games. In most of the tests we're looking at an average performance advantage of less than 10 percent in favour of Apple, but it's nonetheless impressive considering that Apple hasn't been in the GPU business for very long.

Contract prices of NAND Flash products are expected to undergo a marginal drop of 0-5% QoQ in 4Q21 as demand slows, according to TrendForce's latest investigations. Hence, the current cyclical upturn in NAND Flash prices will have lasted for only two consecutive quarters. Looking ahead, NAND Flash suppliers' capacity expansion plans will be affected by the outlook on future trends and the supply of other non-memory components. At the same time, attention will have to be paid to the demand projection. At the moment, NAND Flash suppliers appear likely to downsize their capacity expansion activities for 2022, resulting in a 31.8% YoY increase in NAND Flash bit supply next year. Annual bit demand, on the other hand, is projected to increase by 30.8% YoY. With demand being outpaced by supply and competition intensifying among suppliers for higher-layer products, the NAND Flash market will likely experience a cyclical downturn in prices in 2022.

OWC, the premier zero-emissions Mac and PC technology company, and a respected provider of Memory, External Drives, SSDs, Mac & PC docking solutions, and performance upgrade kits, announces innovative storage and connectivity solutions for new Apple MacBook Pro with M1 Pro and M1 Max. With the new Apple MacBook Pro with M1 Pro and M1 Max, key ports are back, and by adding a dock or hub, you can turn the new MacBook Pro into a mobile powerhouse. For connectivity, OWC offers a range of dock and cable solutions to help you build the perfect on-the-go, at-home, in-studio, or on-set workstation for the new Apple MacBook Pro with M1 Pro and M1 Max.

It's funny how new company CEOs always seem to blame their predecessors for whatever went wrong and it seems like Pat Gelsinger is no different, as he's throwing shade at his predecessors for not having been engineers. At the same time, he's set his mind on winning Apple back as a customer, as all Intel apparently has to do "is create a better chip than they can do themselves", with they being Apple here.

It should be pointed out that Intel hasn't had an engineer at the helm of the company since 2005, so the question is how far back Pat Gelsinger wants to throw the blame, although a guesstimate would be back to at least 2012/2013 when Paul Otellini stepped down. That said, in an interview with Axios, it's stated that "while he acknowledges the need to prove himself, Gelsinger said he will rebuild the company's credibility with its customers so that if they say they need a million of some chip by Monday, the order will be there by Sunday night."

Apple today announced the third generation of AirPods featuring spatial audio, delivering advanced features and a magical experience in a new contoured design. By combining the power of the H1 chip with an Apple-designed acoustic system, the new AirPods use computational audio to deliver breakthrough sound with Adaptive EQ. Users can enjoy spatial audio featuring Dolby Atmos in Apple Music, movies, and tv shows, along with dynamic head tracking, across Apple devices. The new AirPods are resistant to sweat and water, and feature a force sensor for easy and intuitive control of music and phone calls. The extended battery life enables up to six hours of listening time and up to 30 hours of total listening time with the convenient charging case. AirPods (3rd generation) join the world's most popular family of headphones and are available to order starting today, and in stores beginning Tuesday, October 26.

"AirPods forever changed wireless headphones with their groundbreaking design, incredible sound, and magical experience," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "We are excited to introduce the next generation of AirPods, featuring unrivaled sound through Adaptive EQ and spatial audio with dynamic head tracking, along with seamless interaction between Apple devices - making the world's best-selling headphones even better."

Apple today unveiled the completely reimagined MacBook Pro powered by the all-new M1 Pro and M1 Max—the first pro chips designed for the Mac. Available in 14- and 16-inch models, MacBook Pro delivers groundbreaking processing, graphics, and machine learning (ML) performance whether running on battery or plugged in, as well as amazing battery life—enabling workflows previously unimaginable on a notebook. The new MacBook Pro also features a stunning Liquid Retina XDR display, a wide range of ports for advanced connectivity, a 1080p FaceTime HD camera, and the best audio system in a notebook. Combined with macOS Monterey, which is engineered down to its core to take full advantage of M1 Pro and M1 Max, the user experience is simply unrivaled. Shattering the limits of what a notebook can do, MacBook Pro is designed for developers, photographers, filmmakers, 3D artists, scientists, music producers, and anyone who wants the world's best notebook. The new MacBook Pro joins the 13-inch MacBook Pro with M1 to form the strongest lineup of pro notebooks ever. Customers can order the new 14- and 16-inch MacBook Pro models today, and they will be available beginning Tuesday, October 26.

"We set out to create the world's best pro notebook, and today we're excited to introduce the all-new MacBook Pro with M1 Pro and M1 Max—a game-changing combination of phenomenal performance, unrivaled battery life, and groundbreaking features," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "The all-new MacBook Pro adds a breathtaking XDR display, more ports like MagSafe 3, an advanced 1080p camera, and a sensational six-speaker sound system, all in a stunning new design. The new MacBook Pro simply has no equal and is by far the best pro notebook we've ever built."

Apple today announced M1 Pro and M1 Max, the next breakthrough chips for the Mac. Scaling up M1's transformational architecture, M1 Pro offers amazing performance with industry-leading power efficiency, while M1 Max takes these capabilities to new heights. The CPU in M1 Pro and M1 Max delivers up to 70 percent faster CPU performance than M1, so tasks like compiling projects in Xcode are faster than ever. The GPU in M1 Pro is up to 2x faster than M1, while M1 Max is up to an astonishing 4x faster than M1, allowing pro users to fly through the most demanding graphics workflows.

M1 Pro and M1 Max introduce a system-on-a-chip (SoC) architecture to pro systems for the first time. The chips feature fast unified memory, industry-leading performance per watt, and incredible power efficiency, along with increased memory bandwidth and capacity. M1 Pro offers up to 200 GB/s of memory bandwidth with support for up to 32 GB of unified memory. M1 Max delivers up to 400 GB/s of memory bandwidth—2x that of M1 Pro and nearly 6x that of M1—and support for up to 64 GB of unified memory. And while the latest PC laptops top out at 16 GB of graphics memory, having this huge amount of memory enables graphics-intensive workflows previously unimaginable on a notebook. The efficient architecture of M1 Pro and M1 Max means they deliver the same level of performance whether MacBook Pro is plugged in or using the battery. M1 Pro and M1 Max also feature enhanced media engines with dedicated ProRes accelerators specifically for pro video processing. M1 Pro and M1 Max are by far the most powerful chips Apple has ever built.

Intel's recently appointed CEO wasn't mincing words in a recent interview with CRN, where he claimed that Intel not only "have the best product" but also that "this period of time when people could say, "Hey, [AMD] is leading," that's over." We'd say them are fighting words, regardless of what various leaks have suggested, since Intel still has a lot to prove with its upcoming Alder Lake CPUs.

Gelsinger continues with "We have 80 percent market share. We have the best software assets that are available in the industry. We do the best job supporting our partners and our OEMs with it. We have an incredible brand that our channel partners, customers want and trust. Wow, that's a lot of assets in that. If the channel partner doesn't see value in that, I want to talk to him." It's pretty clear from this that Intel believes that they're doing a bang up job and if their customers don't see it, then they need a talking to.

If you were hoping for relief from the electronics shortages, then we have more bad news for you, as China is now being hit by power outages in various parts of the country. The outages are due to shortage in production, as China is trying to balance pollution vs. production, while at the same time trying to make sure its population doesn't feel the worst of the power shortage.

Factories in at least five provinces have suspended production to try and appease the government, which in turn will lead to delays in shipping whatever part or component they're making that is an important cog in the greater machinery that produces so many of the world's goods. Not all factories are affected and the suspension is obviously temporary, but it seems like we can expect a rolling production suspension over the next few months at the very least, which suggests that not everyone will get their new shiny toy from Santa this Christmas.

What can only be called a long running drama, the EU has once again put its foot down when it comes to chargers for various consumer electronics devices, although it's mostly about smartphones and regular old mobile phones these days. The whole thing took off some time in 2009, although back then, it was a voluntary effort and according to today's press release by the EU Commission, we're down from 30 to three "competing" standards (micro USB, lightning and USB-C), but apparently that is still not good enough.

As such, the EU Commission has now decided that USB-C is the answer to their prayers and it'll now be an enforced standard for a wide range of devices if they're to be allowed to be sold in the EU. We doubt this will go down well with many device manufacturers, Apple being the obvious one here, even though the company has been slowly transitioning to USB-C on its tablets, none of its phones are using USB-C today. The following device categories are affected: smartphones, tablets, cameras, headphones, portable speakers and handheld video game consoles.

Say what you want about Apple's ARM based SoC's, but the company has been pushing the envelope almost every time they've released a new chip. However, this year it would seem that even Apple isn't particularly excited about its new SoC, as the A15 Bionic is only described as 50 percent faster than the nearest competitor, which doesn't really say much about the actual performance.

Likewise, the improved GPU in the A15 Bionic is being touted as offering 30 percent faster graphics than leading competition, which says nothing about how much of an improvement it is over the previous generation from Apple. This time around, Apple is also binning its chips based on working GPU cores, as the iPhone 13 and iPhone 13 mini only get four GPU cores, whereas the iPhone 13 Pro, iPhone 13 Pro Max and the iPad mini gets five GPU cores.It's possible that the cost of manufacturing 5 nm chips has something to do with this.

Apple has launched a host of new products, with a pair of new iPads and no less than four new iPhones and a new Apple Watch. Whether you're a fan of Apple products or not, there's no denying that the company has business acumen and delivers products that its target audience likes.

Starting with the new iPad, which is technically the least exciting product announced, we're looking at a 10.2-inch display with a resolution of 2160x1620 pixels and 264 ppi with 500 nits brightness. The iPad also features an Apple A13 SoC, an 8MP wide angle camera with a ƒ/2.4 aperture and 1080p30 video support. Maybe more importantly, at least in current times, the front facing camera has been updated to a 12MP ultra wide camera that can record video at 1080p60.