Sony Electronics Inc. today announced the WF-C710N Truly Wireless Noise-Canceling Earbuds, with Sony's noise-canceling technology, long-lasting battery, and clearer call quality. The WF-C710N earbuds are packed with great sound quality, new stylish colorways with versatile looks, and offers a range of easy-to-use features, putting everything listeners need into a small and affordable design.

Additionally, Sony introduced new color options for the WH-CH720N Wireless Noise-Canceling Headphones and WH-CH520 Wireless Headphones in their current lineup. The WH-CH720N and WH-CH520 will add a pastel pink color option, and the WH-CH520 will also add a yellow option.

EPOS, the premium global audio brand, announced today the release for sale of the ADAPT E1, a true wireless earbud designed to adapt effortlessly to every aspect of a user's day, from high-stakes business meetings to your workouts and morning commutes.

With ADAPT E1, EPOS challenges industry leaders by delivering an earbud designed for all use cases and situations. Whether you are joining a Teams meeting, taking a call, or enjoying music, the ADAPT E1 delivers an exceptional experience wherever you are.

The Sennheiser brand today unveiled the HD 550, a Hi-fi headphone that balances revealing performance with effortlessly smooth tuning. Boasting sprawling stereo imaging and an ultra-light build, the HD 550 is an open invitation to unpack the lush layers of today's music and games for hours on end.

"Audiophiles looking for featherlight headphones with honest voicing and deep bass extension are in for a treat," said Klaus Hanselmann, Sennheiser Audiophile Product Manager. "While the HD 550's airy detail is obvious, customers will fall in love with its delightfully polite touch - perfect for listening for hours on end."

We are excited to announce the expansion of our iconic Razer Kraken Kitty V2 lineup with the introduction of new colorways, with the Razer Kraken Kitty V2 White Edition and the Razer Kraken Kitty V2 BT White Edition. These new additions offer gamers and streamers a fresh option to style-up their setups. In addition, Razer Kraken Kitty V2 BT is now available in a sleek Black colorway, to complete the Quartz, White and Black Edition offerings.

From Community Movement to Iconic Status
At Razer, the creation of the first Kraken Kitty was driven by the demand and enthusiasm from our community. We listened to the feedback, responded to the excitement, and brought it to life. Over the years, this headset has become one of the most iconic looks in gaming, an irreplaceable cult favorite among gamers and streamers. The #RazerKrakenKitty hashtag has amassed over 10 million views across social media, highlighting its widespread popularity and engagement. The Razer Kraken Kitty headset has not only solidified its place in the gaming world but has also transcended into a cultural phenomenon. Idols, celebrities, and fashion enthusiasts have embraced this iconic design, each adding their personal touch and making it their own. In response to the ongoing support and demand from our community, we're excited to introduce a new white colorway, offering fans an additional stylish option to make the headset their own while continuing to build on its legacy.

NACON, a leader in premium gaming accessories and parent of the RIG audio brand, is excited to announce the arrival of the RIG 900 MAX HS, officially licensed for PlayStation 5 console. Featuring best-in-class low-latency 2.4 GHz wireless and Bluetooth 5.2 and paired with a seamless charging base, the 900 MAX HS allows you to game wirelessly across all your favorite devices.

The 900 MAX HS also excels in audio performance, producing accurate audio via 40 mm base-boosted, high-sensitivity drivers that provide more volume with less distortion. The advanced acoustic chamber design improves listening quality while reducing audio fatigue, making it a perfect choice for all-day gaming. In addition, it boasts a chat-optimized omnidirectional microphone paired with noise rejection technology. The integrated flip-to-mute function further enhances versatility, allowing gamers to take calls and communicate with their squad seamlessly.

Belkin, a leading consumer electronics brand for over 40 years, today introduced a collection of innovative new products across its Mobile Power, Audio and Connectivity portfolios. Showcased at ShowStoppers at Mobile World Congress - the world's most influential technology showcase for media with a focus on mobile technology - these new additions highlight Belkin's commitment to design excellence, sustainability, and quality.

Belkin Sustainability
Belkin remains committed to its goal of 100% carbon neutrality in its offices and operations (scope 1 & 2) by 2025 with the goal of carbon neutrality across its entire business, including product-level (scope 3) emissions, by 2030. Two years after beginning its transition to using 72-75% post-consumer recycled (PCR) materials in its products, Belkin has transitioned over 359 products and has replaced 432 metric tons of virgin plastics with PCR materials.

Edifier, the award-winning manufacturer of premium sound systems, has announced the LolliClip Earbuds. These earbuds feature adaptive noise cancellation, a secure multi-curve ear hook, and immersive spatial audio with head-tracking. Certified for Hi-Res Wireless Audio, the LolliClip earbuds deliver rich sound via a 13 mm dynamic driver with a titanium-coated diaphragm. Equipped with 3+3 microphones and AI algorithm for clear calls, the buds are IP56-rated for durability. Multipoint connection enables seamless device switching, and the EDIFIER ConneX App offers extra features like heart rate detection and personalized controls."

Adaptive Noise-Cancelling and Secure Fit
Advanced adaptive active noise cancellation customizes sound based on your fit and surroundings, delivering a clear, immersive experience even in noisy environments - all while maintaining the comfort of the LolliClip open-ear design. The innovative multi-curvature ear hook, wrapped in skin-friendly silicone, ensures a secure, comfortable fit for daily use—perfect for workouts, outdoor adventures, or your workday routine.

The Sennheiser brand today announces the HD 505, a headphone crafted for listeners looking to elevate their love for audio to the next level of performance. With its blend of analytical tuning, precise detail, and enduring comfort, the HD 505 brings the essential Sennheiser experience to listening setups and gaming rigs of all kinds.

"The HD 505 is for anyone ready to experience the audio awakening a great set of Sennheiser headphones is known for," said Klaus Hanselmann, Sennheiser Audiophile Product Manager. "There is something truly special in here that puts serious listening within arm's reach of the emerging audiophile or gamer."

Elgato is proud to unveil Wave Link 2.0, the latest evolution of its powerful audio management software, which introduces incredible new features and major quality-of-life improvements. Highlights include Voice Focus, an integrated tool that ensures crisp vocals in any space, and One-Click Audio Routing for easy setup and customization. Overall, Wave Link 2.0 redefines audio management by addressing several universal challenges content creators and digital professionals face.

Voice Focus, a tool developed in collaboration with ai|coustics, brings cutting-edge vocal enhancements to Elgato Wave mic and audio interface users. By leveraging ai|coustics' advanced machine learning technology, the tool removes unwanted noise, room reverb, and echo—while isolating the user's voice and elevating it to professional quality standards. Designed for users who may not have the knowledge or patience to configure audio effects, Voice Focus delivers studio-grade results in seconds. Whether streaming, podcasting, or meeting, everyone sounds professional—even in spaces with poor acoustics.

Audio-Technica, a leading innovator in transducer technology for over 60 years, is expanding its headphone offerings with the new R-Series line of professional open-back models. The former flagship ATH-R70x has been upgraded to the new ATH-R70xa, and is joined by the new ATH-R50x.

ATH-R70xa
The ATH-R70xa is Audio-Technica's new flagship pair of professional open-back reference headphones. Whether mixing, mastering, or creating, the ATH-R70xa is the perfect production tool, delivering accurate and dependable reference across stereo, surround, and immersive formats. This enhanced version of the ATH-R70x delivers the natural and balanced sound of its predecessor but with refined accuracy and detail, providing a heightened listening experience with precise imaging and depth for realistic sound staging. While the ATH-R70x utilized damping and its acoustic design for added low-frequency emphasis, the fully open-back sound of the ATH-R70xa relies solely on the performance of the driver—each diaphragm movement translates directly into sound without reliance on acoustic cavities or resonance for frequency enhancement and minimizing distortion.

Shokz revealed its brand new OpenFit 2 model at last week's CES trade event—naturally, this second generation open earbud plays successor to the original OpenFit model and will exist alongside the already released OpenFit Air (a cheaper alternative). Shokz's OpenFit series utilizes air conduction rather than bone conduction technology (as used by the OpenRun models) to deliver audio into a wearer's ear canals.

The new Open Fit 2 features a Shokz-designed DualBoost driver system—an "extra-large" 17.3 mm composite material dynamic driver produces lower/bass frequencies, while an independent high-frequency unit takes care of its namesake and mid-frequencies. TechPowerUp inspected and handled Shokz's new flagship and enjoyed the feel of its signature "Ultra Soft-Silicone 2.0" outer layer. Shokz has revised the Open Fit 2 earhook design—they believe that its updated shape should provide a better fit for the majority of owners.

Cooler Master, a leading provider of PC components, gaming peripherals, and tech lifestyle solutions, today announced the CH351—a wireless gaming headset that redefines immersive audio. With built-in 3D surround sound, the CH351 is designed to deliver dynamic audio. Whether you're gaming, working, watching movies or listening to music, the CH351 offers seamless connectivity and rich sound, elevating your experience to a new level.

Key features and benefits of the CH351 include:

• Versatile connectivity: Switch between Bluetooth, 2.4 GHz wireless, and 3.5 mm wired connections for the ultimate flexibility.
• Smart, seamless Bluetooth: Seamless pairing with up to three devices, effortlessly switchable with the push of a button.
• Clear voice chat: Unidirectional microphone minimizes background noise, sidetone confirms your voice is clear.
• Ergonomic design: A Y-frame design minimizes sound leakage while providing all-day comfort.
• Range and power: With up to 30 hours of battery life and a 20-meter range in 2.4 GHz mode, the CH351 ensures uninterrupted use whether you're at your desk or on the move.

With two colorways, black and macaron, the CH351 is the ultimate choice for anyone who wants a clear sound experience in a sleek and stylish package.

Audio manufacturer TOZO revealed its new Golden X2 Pro wireless earbuds at CES today, featuring dual digital-to-analog converters (DACs) and expanded smart features. These new earbuds are TOZO's push into the premium audio segment. The X2 Pro uses a hybrid driver system, pairing a 12 mm dynamic driver with a Knowles balanced armature. New earbuds support LDAC codec and Hi-Res Wireless Audio certification, with a frequency response ranging from 12 Hz to 44.1 kHz. The active noise cancellation system employs six microphones to reduce environmental noise by up to 50 decibels, while automatically adjusting to surrounding conditions. For spatial audio, the earbuds incorporate gyroscopic sensors to enable head tracking.

A notable hardware addition is the 1.47-inch color display built into the charging case, which shows battery status and allows users to adjust settings without using their phone. The earbuds also include a feature called Vocal Vibration Detection that automatically adjusts audio when the user starts speaking. On the software side, TOZO has added several AI-powered features through its companion app, including language translation, voice transcription, and meeting note generation. The implementation of these features and their effectiveness in real-world use remains to be tested.

The term 'AI' has been used in games for decades. These non-playable characters (NPCs) traditionally follow strict rules designed to mimic intelligence, adhere to a guided story, and provide a scripted interaction with the player. However, with the rise of intelligent language models, game AI is primed for a truly intelligent overhaul. At CES 2025, NVIDIA is redefining game AI with the introduction of NVIDIA ACE autonomous game characters. First introduced in 2023, NVIDIA ACE is a suite of RTX-accelerated digital human technologies that bring game characters to life with generative AI. NVIDIA is now expanding ACE from conversational NPCs to autonomous game characters that use AI to perceive, plan, and act like human players. Powered by generative AI, ACE will enable living, dynamic game worlds with companions that comprehend and support player goals, and enemies that adapt dynamically to player tactics.

Enabling these autonomous characters are new ACE small language models (SLMs), capable of planning at human-like frequencies required for realistic decision making, and multi-modal SLMs for vision and audio that allow AI characters to hear audio cues and perceive their environment. NVIDIA is partnering with leading game developers to incorporate ACE autonomous game characters into their titles. Interact with human-like AI players and companions in PUBG: BATTLEGROUNDS, inZOI, and NARAKA: BLADEPOINT MOBILE PC VERSION. Fight against ever-learning AI-powered bosses that adapt to your playstyle in MIR5. And experience new gameplay mechanics made possible with AI-powered NPCs in AI People, Dead Meat, and ZooPunk.

Creative has expanded its Aurvana Ace family of xMEMS driver-equipped true wireless earbuds—two new models are on show at this year's CES trade event. The Aurvana Ace SXFI and Aurvana Ace Mimi were revealed prior to CES 2025's commencement, with reviewers in Singapore (where Creative is headquartered) already picking up samples for evaluation. The latest additions also house solid-state xMEMS drivers that works in conjunction with 10 mm dynamic diaphragm units. The TechPowerUp team took a look at the demonstration units on hand at Creative's station—a sense of familiarity was apparent with one of these models.

The collaboration between Creative and Mimi Hearing Technologies has produced the aptly named "Aurvana Ace Mimi"—from the outside this looks like a slight recoloring of the 2023 Ace and Ace 2 models. The Mimi's pricing is apparently somewhere in between the older iterations. A major change addition lies under the hood, due to the implementation of Mimi's Sound Personalization technology. A user can perform a hearing test via the Creative App. It is claimed that this analysis will produce a custom sound profile/EQ—tuned specifically for "every individual."

Technics announces the EAH-AZ100, its latest true wireless earbuds, adding to the family of award-winning audio products backed by 60 years of sound engineering and product development. The EAH-AZ100 levels up users' sound experience with a newly developed, proprietary "Magnetic Fluid Driver" that creates clean, high-resolution, low-vibration and low-distortion sounds for the most authentic, balanced audio that's true to the original source.

For stress-free communication, the EAH-AZ100 introduces "Voice Focus AI"- an innovative feature that combines an AI noise reduction chip and three microphones in each earbud. This advanced technology delivers precise tuning, ensuring the ultimate call quality for both the speaker and the listener. "Voice Focus AI" goes beyond eliminating common call distractions, such as busy street traffic wind or other background noise. It actively analyses incoming sound, enhancing the sound of the caller.

Razer, the leading global lifestyle brand for gamers, today introduces a breathtaking lineup of high-performance gaming solutions and visionary technological concepts at CES 2025.

This year's highlights include the innovative Razer Blade 16 - the thinnest and most powerful in its lineage, alongside revolutionary projects like Project Arielle, the first gaming chair with integrated heating and cooling, and Project AVA, an AI esports coach that personalizes gaming strategies. Today's announcement also includes the immersive Razer Aether Standing Light Bars, the sleek Razer Monitor Stand Chroma, Razer Handheld Dock Chroma, a new Razer HyperBoost feature for the Razer Laptop Cooling Pad, and the intuitive new Razer PC Remote Play feature for the Razer Kishi Ultra. Further enhancing the lineup, the ergonomic Razer Iskur V2 X chair underscores Razer's commitment to comfort gaming.

Dell is once again raising the bar with innovative new PC monitors that debut world's first technology. Our latest flagship trio showcases industry-leading advancements in color accuracy, eye comfort and audio experience, offering an ideal canvas for creative professionals, engineers, tech enthusiasts or anyone in search of cutting-edge monitors.

With world's first enhanced IPS Black, QD-OLED panel technology, best eye comfort features, AI-enhanced 3D Spatial Sound and more, Dell continues to lead with innovation in the PC monitors space for more than a decade.

LG Electronics (LG) unveiled its new audio product line of Bluetooth speakers and earbuds at CES 2025, created in partnership with multi-platinum musician and tech entrepreneur, will.i.am. This marks the debut of the "xboom by will.i.am" line, following the partnership announcement in early December.

LG recently appointed will.i.am as the "Experiential Architect" of the LG xboom brand, aiming to establish it as a culture-forward brand that elevates the listening experience to new heights through completely new sound and design values. All "xboom by will.i.am" audio products are professionally tuned by will.i.am, delivering the xboom signature sound - characterized by a more balanced audio profile with warmer tones. The product design is playfully compact and embodies will.i.am's creative artistry that stems from his life-long experience in pop culture. Leveraging both his extensive experience in understanding what people love and developing technology for creatives, will.i.am fundamentally inspires xboom's product development, design and brand marketing.

JBL, a boundary pushing trailblazer in audio, has announced the next generations of the JBL Endurance, Tune and Vibe series. Among the category-defining new products are the JBL Tune 2 and Vibe 2 series headphones which feature stand-out upgrades like noise cancelling technologies, enhanced drivers and extended battery life, all while delivering classic JBL Sound at remarkably attractive price points. For sports and wellness enthusiasts, the latest JBL Endurance Race series offers similarly exciting new upgrades for high-performance workouts that test the limits. With a dozen new upgrades across all three JBL collections, there is an option for every type of listener and lifestyle.

"At JBL, we leverage innovative technology to deliver superior sound experiences that meet the diverse needs of each and every listener," said Carsten Olesen, President, Consumer Audio at HARMAN. "With multiple wearing styles to choose from and countless new upgrades to enhance the listening and streaming experience, consumers will have the opportunity to find the model that best fits their lifestyle."

Belkin, a leading consumer electronics brand for 40 years, today introduced several new products across its Mobile Power, Audio and Future Ventures portfolios, underscoring Belkin design excellence, dedication to quality, and commitment to building products more responsibly. Belkin is showcasing its newly announced products at CES Unveiled Las Vegas - the official media event of CES 2025.

Built more responsibly with up to 90% recycled materials
Two years since introducing its transition to using 72-75% post-consumer recycled (PCR) materials in its products, Belkin has transitioned over 359 products and has replaced 432 metric tons of virgin plastics with PCR materials.

HAVIT, a leader in consumer technology, will unveil groundbreaking audio products at CES 2025, tackling key challenges in audio solutions. By leveraging cutting-edge technologies, HAVIT is advancing the industry and delivering a more immersive and realistic audio experience for users.

In 2024, HAVIT's global audio device sales surpassed 10 million units, reinforcing its market leadership. Several products have become favorites among consumers, highlighting HAVIT's innovation and user experience. At CES 2025, HAVIT will unveil a range of groundbreaking audio products, set to be event highlights.

Taiko Audio, a Dutch high-end audio manufacturer, has unveiled what might be the most over-engineered music server ever created—the Extreme Server. With a starting price of €28,000 (US$29,600), this meticulously crafted device embodies either the pinnacle of audio engineering or the epitome of audiophile excess. The Extreme's most distinctive feature is its unique dual-processor architecture, using two Intel Xeon Scalable 10-core CPUs. This unusual configuration isn't just for show—Taiko claims it solves a specific audiophile dilemma: the impact of Roon's music management interface on sound quality. By dedicating two processors to Roon and Windows 10 Enterprise LTSC 2019 interface, they've made Roon's processing "virtually inaudible", addressing a concern most music listeners probably never knew existed.

Perhaps the most striking technical achievement is the server's cooling system, or rather, its complete absence of conventional cooling. Taiko designed a custom 240 W passive cooling solution with absolutely no fans or moving parts. The company machined the CPU interface to a mind-boggling precision of 5 microns (0.005 mm) and opted for solid copper heat sinks instead of aluminium, claiming this will extend component life by 4 to 12 years. The attention to detail extends to the memory configuration, where Taiko takes an unconventional approach. The server uses twelve 4 GB custom-made industrial memory modules, each factory pre-selected with components matched to within 1% tolerance. According to Taiko, this reduces the refresh rate burst current by almost 50% and allows for lower operating temperatures. The PSU that powers the PC is a custom 400 W linear power supply, an in-house development designed specifically for the Extreme's unique needs. It combines premium Mundorf and Duelund capacitors for sonic neutrality, Lundahl chokes selected by ear, and extensive vibrational damping using Panzerholz (a compressed wood composite) for durability, low temperature operation, longevity, and exceptional sound quality.

US based Noble is happy to announce the latest addition to its wide range of high-end true wireless earbuds. Introducing the FoKus Rex5 hybrid five-driver TWS with Active Noise Cancelling (ANC), Noble's most advanced product to date and first collaboration with Audiodo's sound personalisation software.

Boasting a hybrid five driver configuration consisting of 1x dynamic, 1x planar, and 3x balanced armature drivers - the FoKus Rex5 has been under development for some time now, and the final result is a feature rich TWS implementing new technology rarely seen in the competition. The Noble FoKus Rex5 will be available to pre-order on 26th November and shipping on 29th November from selected retailers worldwide for $449/£419/€499.

Razer, the leading global lifestyle brand for gamers, today expands its Barracuda line of multi-platform gaming headsets, with the introduction of the Razer Barracuda X Chroma. This new headset, enriched with vibrant Razer Chroma RGB, caters to feedback from the gaming community asking for more visually immersive features in their gaming setup.

"The Barracuda X Chroma is a direct result of feedback from our gaming community," said Barrie Ooi, Head of Razer's PC Gaming Division. "Gamers wanted more from their Barracuda experience, and we delivered—adding the dynamic flair of Razer Chroma RGB to meet the performance and aesthetic needs of immersion-focused gamers."