Wednesday, January 8th 2025

Creative Showcases Aurvana Ace Mimi & Ace SXFI TWS Earbuds at CES 2025

Creative has expanded its Aurvana Ace family of xMEMS driver-equipped true wireless earbuds—two new models are on show at this year's CES trade event. The Aurvana Ace SXFI and Aurvana Ace Mimi were revealed prior to CES 2025's commencement, with reviewers in Singapore (where Creative is headquartered) already picking up samples for evaluation. The latest additions also house solid-state xMEMS drivers that works in conjunction with 10 mm dynamic diaphragm units. The TechPowerUp team took a look at the demonstration units on hand at Creative's station—a sense of familiarity was apparent with one of these models.

The collaboration between Creative and Mimi Hearing Technologies has produced the aptly named "Aurvana Ace Mimi"—from the outside this looks like a slight recoloring of the 2023 Ace and Ace 2 models. The Mimi's pricing is apparently somewhere in between the older iterations. A major change addition lies under the hood, due to the implementation of Mimi's Sound Personalization technology. A user can perform a hearing test via the Creative App. It is claimed that this analysis will produce a custom sound profile/EQ—tuned specifically for "every individual."

Creative's Aurvana Ace SXFI breaks away from its siblings thanks to an updated design, although its accents are vaguely reminiscent of the series flagship (Ace 2). Appropriately, fourth generation surround sound is driven by the latest Super X-Fi (SXFI) technology—the main focus point for this model. The specification sheet indicates that the Aurvana Ace SXFI is not quite as well appointed—audio codec-wise—when compared to the other Aces.
Only AAC and SBC codecs are listed here—the better specced models can chew through LDAC, LC3 and various AptX standards. Creative is likely balancing premium aesthetics with a lower price point. The Aurvana Ace SXFI's playtime per charge is nine hours—besting the Ace Mimi (7 hours) and Ace 2 (6 hours).
Sources: mimi.io press, Ace Mimi Product Page, Ace SFXI Product Page
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