Creative Technology today proudly announces the release of the Sound Blaster G8, the latest external gaming DAC designed for those seeking a superior listening experience beyond standard audio. Building on the Sound Blaster legacy, the Sound Blaster G8 brings something new to the table as the first external gaming DAC to feature dual USB-C inputs with mixing capabilities, ensuring seamless connectivity for users. Coupled with ultra high-resolution 32-bit/384 kHz playback and a proprietary Xamp discrete headphone bi-amplifier, the Sound Blaster G8 sets to deliver outstanding audio clarity and precision, making it a must-have for gamers, audio enthusiasts, and content creators.

A New Standard in Audio Performance
The Sound Blaster G8 breaks new ground as the first external gaming DAC to offer dual USB-C inputs with mixing, allowing users to connect two devices—such as a PC and console - at the same time without sacrificing audio quality. This handy feature eliminates the need for additional mixing devices, while keeping the desktop space clutter-free. Unlike most amplifiers on the market, Creative's proprietary Xamp discrete headphone bi-amplifier drives the left and right headphone channels individually, resulting in a smoother, more detailed audio experience. Boasting a dynamic range of 130 dB, the Sound Blaster G8 brings music, movies, and games to life, letting every subtle sound and explosive moment be heard with remarkable clarity. Additionally, with the ability to support headphones with an impedance range from 16Ω to 600Ω, the Sound Blaster G8 offers exceptional sound quality and connectivity across any setup, whether for everyday listening or with high-end gear.

Creative Technology today announced the release of the Sound Blaster GS5, a sleek and compact soundbar designed to elevate the audio experience while taking up minimal space. With versatile connectivity and exceptional audio performance powered by SuperWide technology, the Sound Blaster GS5 creates a wider, more immersive soundstage—perfect for intimate gaming sessions or cozy movie nights with family and friends.

Despite its compact size, this soundbar packs a punch with deep bass and crystal-clear sound. It is powered by advanced full-range racetrack drivers and a built-in port tube with a peak power output of up to 60 W, making every sound—from subtle whispers to dramatic explosions—come alive.

Logitech announced the availability of MX Ink, the first Mixed Reality (MR) stylus specifically designed for Meta Quest. A precision tool with a familiar pen-like feel, MX Ink allows users to navigate, annotate and create freely across 2D spaces like papers, desks, or whiteboards, as well as immersive 3D environments. The pressure-sensitive tip of MX Ink enables natural writing and gaming motions, merging the tactile sensation of a physical tool with the limitless possibilities of the virtual creative space.

MX ink is currently supported by a wide range of applications across the creativity and productivity landscape, as well as in industries such as medicine, architecture, and education, with new applications being added regularly.

Display specialist AOC proudly presents the U27B3CF, a 27" (68.6 cm) 4K monitor that combines stunning visuals with easy-to-use USB-C connectivity. Designed for home users, flexible professionals and creatives who demand both quality and functionality, this monitor sets a new standard for workplace efficiency.

Unmatched clarity and modern connectivity
Featuring a 27" IPS panel with 4K UHD resolution (3840x2160), the AOC U27B3CF delivers crisp, lifelike images with a 163 PPI density - perfect for professionals who value both screen real estate and image quality. This combination allows users to view multiple documents, spreadsheets or applications side-by-side with crisp text and vivid visuals. For creative professionals, the high pixel density enables precise work in photo editing and graphic design, making the most of every inch of screen space.

Creative Technology today announced the release of the Creative Outlier Go, the latest wireless open-ear headphones designed for personalized comfort and rich audio, perfect for those who are always on the move. Featuring custom-tuned 14.2 mm Neodymium drivers and an adjustable fit that suits all ear shapes, these headphones are a must-have for adventurers and daily commuters looking to enjoy superior sound quality while staying connected to their surroundings.

Boasting up to 26 hours of total playtime, the Creative Outlier Go keeps the beats going all day long. These headphones are also all about comfort, featuring an adjustable fit with soft silicone ear hooks that keep users comfortable even during marathon music sessions. Plus, users get to enjoy seamless connectivity with Bluetooth 5.4 and low latency mode, offering minimal audio delay for a smooth and lag-free listening experience.

Creative showed us their latest Zen Air SXFi and Zen Hybrid of true-wireless headphones. The Zen Air SXFi is an in-ear true-wireless headphones set featuring 10 mm drivers, multi-device connectivity that lets you, for example, have these connected to your phone and laptop at the same time; and active noise cancellation (ANC). Including the case, the Zen Air SXFi offers up to 39 hours of combined battery life.

The Zen Hybrid is a foldable, around-the-ear pair of headphones that comes in white+titanium and black+gunmetal 2-tone trims. These are wireless headphones, and pack 40 mm drivers. Besides the main mic, there is an array of mics in various locations of the cans for the ENC (environmental noise cancellation) system can work. The ANC system features three modes—hybrid, adaptive, and ambient. Hybrid ANC is the classic ANC mode, adaptive changes the level of noise-cancellation on its own; ambient lets some ambient sound from the surroundings let through using the built-in feed-forward mic. With ANC completely off, the Zen Hybrid offers up to 70 hours of use on a single charge. Prices of the two range between $100 to $150.

Creative Technology today proudly unveils its latest True Wireless Stereo (TWS) earbuds and headphones, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI, designed to transport users into the immersive world of Super X-Fi. With a simple tap, users can expand their soundstage and be engulfed in every detail of their preferred content across platforms like Netflix, Spotify, and YouTube, all powered by the built-in SXFI technology. Boasting additional features such as Adaptive Hybrid ANC and Ambient mode, Bluetooth 5.3, low-latency of up to ~100 ms, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI are poised to redefine how users engage with their favorite content.

Renowned for its ability to recreate the expansive soundstage of a high-end multi-speaker surround system, Super X-Fi now shines in the latest Creative Zen Air SXFI and Creative Zen Hybrid SXFI, enriching users' listening experience with spatial audio. With Super X-Fi activated, users can transcend the boundaries of traditional stereo sound, immersing themselves in a three-dimensional audio world teeming with heightened realism and depth. Whether it's the thunderous roar of a cinematic explosion, the subtle rustle of leaves in a forest, or the precise positioning of footsteps in a game, Super X-Fi delivers unparalleled spatial accuracy and depth, allowing users to truly feel like they're part of the action.

Building on the foundation of its award-winning Super X-Fi Headphone Holography, Creative Technology will be unveiling the all-new Super X-Fi Gen 4 audio profile. This latest release boasts significant enhancements in dynamic range, clarity, and spatial awareness. The Super X-Fi Gen 4 isn't just raising the bar; it's redefining the standard for immersive audio experiences. With this latest update, users can enjoy an expanded dynamic range, delivering richer, more detailed audio reproduction. Coupled with improved clarity, users can indulge in crystal-clear sound that captures every subtle nuance, while the refined sense of space offers a more expansive and lifelike soundstage.

Super X-Fi technology elevates the audio experience for users by recreating the immersive soundstage of high-end surround speaker systems within headphones, further personalized by the power of Artificial Intelligence (AI) for a remarkably natural listening experience. Since its debut at CES 2019, users and critics have been impressed by the realism of personalized audio, which is tailored according to their anthropometric profiles. From immersing in the heart-pounding action of a blockbuster movie to feeling the raw energy of a live concert or delving into the captivating world of gaming, Super X-Fi can bring it all to life with breath-taking detail and precision.

Assassin's Creed Mirage was envisioned as an homage to its franchise—a celebration of how it began and what it accomplished between 2007's Assassin's Creed and 2023's Mirage. Beginning as an idea for a DLC expansion that would take Eivor to the Middle East, it grew into a standalone prequel starring Basim, the enigmatic Hidden One from Valhalla. Developed as a shorter experience by Ubisoft Bordeaux, the return-to-roots game presented a distinctive set of challenges, which are explored in the March 22 GDC talk "Between Legacy and Modernity: Creating an Homage Game to the 15-Year-Old Assassin's Creed Franchise."

During the talk, Creative Director Stéphane Boudon and Lead Producer Fabian Salomon discuss the game's beginnings, its growth into a "remoot"—that is, something between a remake and a reboot - and how a streamlined approach helped them make tough choices and focus the game on the Assassin experience. To find out more, we spoke with Boudon and Salomon about some of the early concepts behind the game, a few features that didn't make the cut, and how Mirage re-introduced and redefined stealth as a gameplay pillar.

Our favorite thing about Zau might surprise you. Or, it might be the first thing you noticed. In a recent Discord Q+A (viewable below), ZAU Creative Director Abubakar Salim throws the deceptively simple question to Lead Artist Ackeem Durrant and Lead Designer Zi Peters: what's your favorite thing about our main character? Since our reveal in December, we've been completely floored by how many of you took the leap to pre-order ZAU. We worked hard to give the game a fair price—and a 10% discount to everyone who buys before launch day - plus carefully crafted in-game content that feels special while not detracting from our central vision for the game. We're incredibly grateful for your support. Thank you.

Wield the dance of the shaman. Reclaim your father's spirit
A grieving boy begins to read a Bantu tale written by his late father. Adventure into the beautiful and treacherous lands of Kenzera as Zau, a young shaman who bargains with the God of death to bring his Baba back from darkness. With your cosmic powers and untried courage, you advance into unknown mythological lands. Once bursting with life, Kenzera is now rife with lost ancestral spirits. As Zau advances toward his goal, 3 mighty beings lie in wait, fearsome in their strength yet somehow strangely familiar. Will you embrace the dance of the shaman?

Helldivers 2 has exploded onto the gaming scene in a massive way. This co-operative third-person shooter packed with danger, action, humor, and surprises has already become one of this year's most talked-about games. What some people may be less familiar with though is its progenitor. The original Helldivers, which debuted in 2015 (and is still active) is a co-op, multiplayer overhead twin-stick shooter packed with action, intensity, and plenty of challenging situations that a player might find themselves in.

We asked Johan Pilestedt, CEO & Creative Director at Arrowhead Studios about the process of adapting the original overhead-view gameplay of Helldivers into the third-person format-after first congratulating him for the rip-roaring success of the game. We asked how the team felt about the positive reception. "Overwhelmed and ecstatic! Over the last 15 years, we've seen a keen interest in the types of games we make and it was great to see our work recognized at this scale."

MAINGEAR, the leader in premium-quality, high-performance, custom PCs, today announced the launch of its latest lineup of Pro Series Workstation PCs, meticulously engineered and configurable with the industry's most powerful components, to cater to the diverse needs of professionals across multiple industries.

Ideal for game developers, photo editors, graphics designers, videographers, 3D rendering artists, music producers, CAD engineers, data scientists, and AI/Machine Learning developers, the MAINGEAR ProWS Series introduces a range of desktop workstations crafted to crush the most intensive tasks, elevate productivity and streamline workflow.

Creative Technology today announced the release of the much-anticipated Creative Aurvana Ace and Creative Aurvana Ace 2, the latest true wireless earbuds featuring the groundbreaking solid-state, all-silicon MEMS-based drivers. The Creative Aurvana Ace series, powered by xMEMS drivers, has been expertly tuned to deliver remarkable audio clarity with a wider frequency response ranging from 5 Hz to 40 KHz. With this comprehensive range, users will get to enjoy a truly immersive and lifelike audio experience, whether it's for music, movies, or conference calls.

These latest wireless earbuds also feature LE Audio with LC3 codec, Bluetooth 5.3, and Hybrid Active Noise Cancellation (ANC) plus Ambient Mode, along with up to 24 hours of total playtime, making them the definitive choice for audio enthusiasts seeking the very best in true wireless earbuds.

Creative Technology is excited to unveil the Creative Artisan Edition, an inspiring initiative aimed at empowering the creative community through collaborations with talented local artists from around the world. Handpicked products from Creative will be reimagined and elevated into exclusive art pieces, serving as a canvas for artists to convey their unique visions. With this initiative, Creative is looking to not only showcase the talents of local artists but also provide them with a platform to shine. By merging technology and art, Creative is opening new avenues for creativity and celebrating the diversity of artistic expression.

The launch of the Creative Artisan Edition marks the beginning of a series of partnerships with talented artists worldwide, and Creative is thrilled to kickstart this journey with Lester Lim, a Singapore-based artist and a true creative maven. Lester Lim's transition from a movie poster apprentice to a dynamic artist speaks volumes about his talent and dedication. Among his captivating works, JELILO stands out as a masterpiece, drawing inspiration from the elegance of the jellyfish. More notably, the anti-bully story behind JELILO sends out a powerful message that people can be bigger than their fears. This narrative behind the art holds profound significance and has the power to resonate with people universally.

Creative Technology today announced the release of Creative Live! Meet 4K, the latest conference webcam sporting an array of nifty features that sets the stage for a stunningly clear and seamless virtual conferencing experience. Equipped with an expansive wide-angle field of view, adjustable digital zoom, stunning 4K UHD resolution, and cutting‑edge Sony STARVIS IMX415 CMOS imaging sensor, this latest conference webcam serves as the ideal tool for hosting virtual meetings, guiding online classrooms, and even exploring creative endeavors.

With 4K UHD resolution, backed by the Sony STARVIS IMX415 CMOS Imaging Sensor, the Creative Live! Meet 4K transforms virtual interactions into vivid experiences, teeming with intricate details, vibrant colors, and outstanding clarity. To complement this visual prowess, the Creative Live! Meet 4K also boasts an expansive wide-angle field of view, spanning up to 115°, making it an exceptional choice for accommodating numerous participants in a boardroom setting or capturing a wide range of visual content, such as whiteboard presentations. Moreover, this latest conference webcam offers an impressive 7X digital zoom capability, enabling users to zero in on crucial details without compromising image quality.

Creative Technology is delighted to announce its strategic partnership with Skyworth, bringing the award-winning Super X-Fi Spatial Holographic Audio technology into their latest TV line-up, which includes state-of-the-art miniLED 4K models. After receiving 23 prestigious awards at CES 2019, Super X-Fi is set to revolutionize the way users experience sound on Skyworth's top-of-the-line TVs, making home entertainment truly exceptional.

Super X-Fi technology revolutionizes the audio experience for users by ingeniously recreating the immersive listening sensation of a high-end multi-speaker system, all within the confines of a pair of headphones or earphones. Unlike conventional audio processing, this innovative spatial audio technology breaks free from the limitations of flat and lackluster sound, infusing every note, beat, and whisper with a remarkable sense of depth, realism, and immersion.

Creative Technology today announced the release of the all-new Creative Zen Hybrid Pro wireless headphones and their accompanying bundles, the Creative Zen Hybrid ProClassic and Creative Zen Hybrid ProSXFI, all adorned with an alluringly sleek new finish. Equipped with nifty features such as Hybrid Active Noise Cancellation (ANC) and Ambient Mode, a powerful 40 mm Neodymium driver, and an impressive battery life of up to 100 hours, these latest headphones are perfect for everyday adventures, from commuting to movie nights to gaming.

This pioneering launch also heralds a new era in wireless audio, as this latest range of Creative Zen Hybrid Pro headphones harness LE Audio to provide users with pristine sound quality, ultra-low latency streaming, and the versatility of multi-streaming for a truly elevated audio experience. Complementing this release are the all-new Creative BT-L3 and Creative BT-L4 audio transmitters, which serve as gateways to unlocking the core features of LE Audio and Super X-Fi technology as well as paving the way for an expanding LE Audio ecosystem.

Creative Technology today announced the release of the Sound Blaster Katana SE, the latest gaming soundbar to join the ranks of the well-established Katana series, which now allows users to effortlessly enjoy powerful audio without the heft. With its award-winning bi-amplified four-driver system and Creative's proprietary multi-core DSP, this latest soundbar can offer rich and powerful audio with excellent clarity and volume, even without the need for a subwoofer. Coupled with Super X-Fi technology, 5.1 virtual surround capabilities, and versatile connectivity options, the Sound Blaster Katana SE is the ideal soundbar for gamers, movie lovers, and music enthusiasts who want an elevated audio experience without compromising on space or audio quality.

The Sound Blaster Katana SE offers a seamless yet powerful audio solution for users looking to take their audio game up a notch. Fitted with 0.75" fabric dome tweeters that help to produce cleaner and more refined highs and upgraded dual up-firing 3" mid-bass drivers that deliver full-sounding bass, this latest soundbar surpasses expectations to deliver an impressive audio experience that belies its size. Like its predecessor, the Sound Blaster Katana SE is also a certified Dolby Audio decoder, which allows users to easily recreate the cinematic audio experience within the comfort of their own home.

Today, Adobe unveiled Generative Fill in Photoshop, bringing Adobe Firefly generative AI capabilities directly into design workflows. The new Firefly-powered Generative Fill is the world's first co-pilot in creative and design workflows, giving users a magical new way to work by easily adding, extending or removing content from images non-destructively in seconds using simple text prompts. This beta release of Photoshop is Adobe's first Creative Cloud application to deeply integrate Firefly with an exciting roadmap ahead that will transform workflows across Creative Cloud, Document Cloud, Experience Cloud and Adobe Express.

Adobe has over a decade-long history of AI innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into applications that hundreds of millions of people rely upon. Features like Neural Filters in Photoshop, Content Aware Fill in After Effects, Customer AI in Adobe Experience Platform and Liquid Mode in Acrobat empower Adobe customers to create, edit, measure, optimize and review billions of pieces of content. Firefly, Adobe's family of creative generative AI models, now brings even more precision, power, speed and ease directly into workflows where content is created or modified.

Today, Adobe introduced Firefly, a new family of creative generative AI models, first focused on the generation of images and text effects. Firefly will bring even more precision, power, speed and ease directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows where content is created and modified. Firefly will be part of a series of new Adobe Sensei generative AI services across Adobe's clouds.Adobe has over a decade-long history of AI innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into applications that hundreds of millions of people rely upon. Features like Neural Filters in Photoshop, Content Aware Fill in After Effects, Attribution AI in Adobe Experience Platform and Liquid Mode in Acrobat empower Adobe customers to create, edit, measure, optimize and review billions of pieces of content with power, precision, speed and ease. These innovations are developed and deployed in alignment with Adobe's AI ethics principles of accountability, responsibility and transparency.

"Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful," said David Wadhwani, president, Digital Media Business, Adobe. "With Firefly, Adobe will bring generative AI-powered 'creative ingredients' directly into customers' workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy."

Creative Technology today launched Creative Outlier Free Pro, its latest wireless bone conduction headphones equipped with all the features desired by pro-level sporting enthusiasts who love a soundtrack. Built to be tough yet comfortable in fit, unstoppable in the heaviest of rains and even underwater, indefatigable battery life and without the need for a device to play music, the Outlier Free Pro is simply at the top of its game.

Thanks to bone conduction technology, where sound waves are transmitted into the inner ears through vibrations from transducers on the user's cheekbones, the benefits of open-ear listening are realized. With a much-heightened level of environmental awareness, users can enjoy a safer listening experience as compared to in-ear or over-ear headphones - joggers and cyclists can make their way down busy streets with ease; gym buddies can chat effortlessly during workouts. Additionally, for leisure activities such as the use of mobile karaoke apps, users can enjoy the better experience of singing while hearing themselves naturally.

Creative Technology launched Sound Blaster X5, its latest USB DAC and amplifier sound card that ticks all the boxes on a discerning audiophile's gear wish list. Decked with class-leading components, breakthrough audio technologies, a comprehensive connectivity profile and sporting a premium look and feel in a sleek build, the X5 simply pulls out all the stops as a compelling audio solution like no other.

Sound Blaster X5 personifies the best of Creative's audio engineering and design expertise, equipped with audiophile-grade components to achieve exceptional audio quality. It is the first Sound Blaster to feature a dual-DAC design - 2 Cirrus Logic CS43198 DACs deliver high-resolution lossless playback in 32-bit / 384 kHz over PCM with ultra-high dynamic range of up to 130 dB SNR. These DACs can also decode audio formats in DoP128 and DSD256 for high-fidelity audio streaming. Audio distortion is practically non-existent with an oversampled multi-bit modulator for an incredibly low Total Harmonic Distortion rating of 0.00018%.

Creative Technology today announced the launch of the Creative Zen Air, sporting a new stick-shaped earbud design with a pocket-friendly charging case that is both stylish and lightweight. These true wireless earbuds can also do more than just rack up style points, it comes with nifty noise control features such as Active Noise Cancellation and Ambient Mode for a seamless listening experience. Despite its compact form factor, the Creative Zen Air can deliver a total playtime of up to 18 hours and up to 6 hours of playtime on a single charge to keep the music pumping all day long. Coupled with 10 mm Neodymium drivers, Bluetooth 5.0 connectivity and a certified IPX4 sweat-proof rating, the Creative Zen Air truly stands out as the ideal true wireless earbuds fit for every pocket.

Creative Zen Air offers users a better listening experience with Active Noise Cancellation (ANC) that can help filter out unwanted background noises so users can stay focused - be it at the office during an important conference call or listening to their favorite beats on the go without any interruptions. With a simple tap of the earbuds, users can easily switch to the Ambient Mode to let just the right amount of surrounding sound in, which works perfectly when running errands or while hiking on a busy trail.

Creative Technology today launched Creative Pebble Pro, the popular Pebble speaker series' latest and best addition, which boasts a compelling mix of size-defying audio quality, minimalist elegance in form, and a subtle yet distinctive personable touch of RGB lighting to adorn any desktop setup. This new 2.0 USB speaker system sees various improvements across its features set, headlined by its audio performance. With revamped full-range drivers, and featuring digital amplifiers with built-in audio processing, which replace analog ones used in previous models the Pebble Pro belies its diminutive form factor with more headroom for louder, clearer audio across the volume range, as well as up to 3.5 times more bass than the previous model Pebble V3.

During the Snapdragon Summit 2022, Qualcomm Technologies, Inc. and Adobe announced an expanded collaboration to support creative experiences on Snapdragon powered devices across mobile, compute, and XR platforms. Together, the companies will push the boundaries of creativity and document productivity for Snapdragon users.

Building on the rich experiences already found with Adobe Photoshop and Adobe Lightroom for Windows on Snapdragon devices, Adobe remains committed to bringing the best of Creative Cloud natively to the Snapdragon platform, including Adobe Fresco and Adobe Acrobat. Bringing the strength of Adobe Sensei, Adobe's artificial intelligence (AI) technologies, alongside the dedicated on-device Qualcomm AI Engine on Snapdragon compute platforms, users can experience enhanced device performance for creative workflows and tasks including super-resolution, background removal and color enhancement, editing content on-the-go, and more.