Creative has expanded its Aurvana Ace family of xMEMS driver-equipped true wireless earbuds—two new models are on show at this year's CES trade event. The Aurvana Ace SXFI and Aurvana Ace Mimi were revealed prior to CES 2025's commencement, with reviewers in Singapore (where Creative is headquartered) already picking up samples for evaluation. The latest additions also house solid-state xMEMS drivers that works in conjunction with 10 mm dynamic diaphragm units. The TechPowerUp team took a look at the demonstration units on hand at Creative's station—a sense of familiarity was apparent with one of these models.

The collaboration between Creative and Mimi Hearing Technologies has produced the aptly named "Aurvana Ace Mimi"—from the outside this looks like a slight recoloring of the 2023 Ace and Ace 2 models. The Mimi's pricing is apparently somewhere in between the older iterations. A major change addition lies under the hood, due to the implementation of Mimi's Sound Personalization technology. A user can perform a hearing test via the Creative App. It is claimed that this analysis will produce a custom sound profile/EQ—tuned specifically for "every individual."

Creative Technology Ltd today announced an entirely new range of premium Creative Aurvana headsets - the flagship Creative Aurvana Platinum, the Creative Aurvana Gold, and the Creative Aurvana Live!2 - the second generation of the award-winning Aurvana Live! headset. This new lineup of three audiophile-grade headsets will be unveiled at IFA Berlin at the Creative exhibit 110 in Hall 3.2, Messe Berlin from September 6-11.

The Aurvana brand represents Creative's premium headsets that deliver true-to-life high performance sound. On top of pristine audio reproduction, the Creative Aurvana Platinum and the Creative Aurvana Gold come loaded with a dazzling array of groundbreaking technological features.

Creative Technology Ltd today announced the new Creative HN-900 headphones, which utilize active noise cancellation to reduce ambient noise by up to 85 percent. The Creative HN-900 headphones also feature an in-line microphone and switch for convenient one-click voice communication on the iPhone, and 40 mm Neodymium drivers and gold-plated plugs for outstanding audio playback. Dual-mode usage allows active noise-cancellation for up to 40 hours by a single AAA alkaline battery or in passive mode without power.

Creative today also introduced the Aurvana X-Fi 2 Noise-Canceling Headphones, which utilize active noise cancellation to reduce ambient noise by up to 90 percent, and feature X-Fi audio technology for improved sound quality and a virtual surround sound effect that is ideal for watching in-flight entertainment.