Apple today announced a groundbreaking new lineup of AirPods models and features. The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). AirPods Max now come in midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience. This fall, AirPods Pro 2 will introduce the world's first end-to-end hearing health experience, delivering active Hearing Protection, a scientifically validated Hearing Test, and a clinical-grade Hearing Aid feature.

AirPods 4 and AirPods Max will be available to pre-order starting today, with availability in stores beginning Friday, September 20. New hearing health features will be available this fall for AirPods Pro 2 users in more than 100 countries and regions.

Belkin, a leading consumer electronics brand for over 40 years, today announced 4 new products across its SoundForm audio category, underscoring Belkin innovation, quality and its commitment to building products more responsibly. Belkin International can be found on the IFA show floor, Exhibit Hall 3.2, stand #210.

Designed in its in-house labs at Belkin Global Headquarters in California, every SoundForm product undergoes 150 meticulous quality tests, ensuring perfection before it reaches consumer's ears. Design, sound quality, comfort, voice-calling performance, enhanced features and value are all considered with each new addition to the SoundForm portfolio.

Creative Technology today proudly unveils its latest True Wireless Stereo (TWS) earbuds and headphones, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI, designed to transport users into the immersive world of Super X-Fi. With a simple tap, users can expand their soundstage and be engulfed in every detail of their preferred content across platforms like Netflix, Spotify, and YouTube, all powered by the built-in SXFI technology. Boasting additional features such as Adaptive Hybrid ANC and Ambient mode, Bluetooth 5.3, low-latency of up to ~100 ms, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI are poised to redefine how users engage with their favorite content.

Renowned for its ability to recreate the expansive soundstage of a high-end multi-speaker surround system, Super X-Fi now shines in the latest Creative Zen Air SXFI and Creative Zen Hybrid SXFI, enriching users' listening experience with spatial audio. With Super X-Fi activated, users can transcend the boundaries of traditional stereo sound, immersing themselves in a three-dimensional audio world teeming with heightened realism and depth. Whether it's the thunderous roar of a cinematic explosion, the subtle rustle of leaves in a forest, or the precise positioning of footsteps in a game, Super X-Fi delivers unparalleled spatial accuracy and depth, allowing users to truly feel like they're part of the action.

Malaysia-based Elysian Acoustic Labs is a famous in-ear monitors brand that is known for its expensive offerings. The current flagship Annihilator costs $2999, for example, with an even more expensive one coming out soon. It's least expensive set—before today—cost well over $1000, so news of a $400 set of IEMs from the brand felt important enough to mention here for those interested. The Pilgrim is manufactured by Singapore-based Effect Audio and tuned by Elysian Acoustic Labs, uses a 1 DD (new-gen 9.2 mm Al-Mg diaphragm) + 3 Sonion balanced armature driver configuration inside a machined aluminium shell with a matching faceplate that features cleverly integrated vents. Expect to see a similar tuning style as other popular IEMs from the brand—exceptional lows, balanced mids, and good treble extension—and we will have a full review soon. It comes with a silver-plated copper stock cable in 3.5 mm or 4.4 mm terminations as well as set of Spinfit ear tips in the box. For those interested in purchasing the hotly-anticipated Pilgrim, a small first batch is up for sale on HiFiGo.

As a thriving global consumer electronics company, Baseus is devoted to introducing products to revolutionize the industry. This is why Baseus is now excited to launch the Bowie MA10s TWS Earbuds. Last year, Baseus' best-selling product on Amazon was the Bowie MA10, however, the Bowie MA10s is an upgraded and portable model with a smaller body that's more convenient to carry. The new earbuds also have a digital display to know the power status at a glance and have been recommended by Oscar-class composers to ensure a quality sound experience.

-48dB Active Noise Cancelling: The Baseus Bowie MA10s TWS Earbuds feature hybrid -48dB Active Noise Cancelling technology that seamlessly cancels out 95% of outside noise. This ensures undisrupted sound quality for the user at all times.

CMF, a sub-brand of Nothing, has today announced the launch of Buds and Neckband Pro. In less than one year, CMF by Nothing has proven that great design and high product quality are not limited to the premium price point category. Its 2024 initial products bring forth Neckband Pro, the first 50 dB Hybrid ANC device in this category and Buds, which deliver best-in-class ANC across the price segment.

"Last September, we launched our sub-brand, CMF by Nothing, bringing great design to more people and delivering an uncompromised user experience in a segment that has often been neglected," said Akis Evangelidis, Co-founder of Nothing. "The reception for our first-generation products has been amazing, and they quickly became bestsellers. Today, we are excited to launch Buds and Neckband Pro, and even more excited about everything that's to come."

Japanese high-end audio pioneers, Final, introduces the VR500 wired Gaming Earphones, delivering an extraordinary gaming audio experience without breaking the bank. The VR500 sets a new standard for affordable immersive audio, offering gamers a high-end experience at a remarkably low price. The VR500 specializes in "sound image localization" in order to accurately reproduce the direction of sound, providing gamers with a three-dimensional soundstage for a heightened sense of realism and immersion. Whether you're in the midst of a battle or exploring a virtual world, Final's expertise in high-end audio is evident in the VR500—elevating your gaming experience to new heights.

The VR500 features Final's newly developed precision-tuned dynamic drivers that deliver exceptional audio clarity at a fraction of the cost of other gaming earphones and headphones. From subtle in-game cues to explosive sound effects, the VR500 ensures an immersive gaming experience without the premium price tag.
In games, sound effects and dialogue are localized to the creator's intended position and can be heard clearly, making it easy to identify each sound even in situations where sound effects overlap - allowing deeper immersion into a wide array of digital dimensions. Designed for extended gaming sessions, the VR500 prioritizes comfort without compromising affordability, and comes with a wide selection of Final's own superior quality silicone eartips, ensuring a secure and comfortable fit. The compact, ergonomic design and lightweight build allow gamers to enjoy extended playtime without discomfort.

Audio-Technica brought its deadly cute Sound Burger wireless turntable. It simply holds your record in place like buns hold a patty. It plays 33 1/3 and 45 RPM records, with an internal battery that provides up to 12 hours of playback. It features an in-house design ATN3600L stylus that is user-replaceable. You can plug it right in, or it streams to Bluetooth headphones. The Sound Burger is selling for $199. The new ATH-TWX7 is a new line of true-wireless earphones designed for up to 25 hours of playback (earphones+case), and features active noise cancellation. The earphones support Bluetooth 5.2. ATH didn't mention driver-sizes but these seem like 10 mm. The ATH-M50xSTS is a mid-range headset featuring 45 mm drivers on the headphones, and a noise-cancelling mic.

OpenRock, a prominent brand in open-ear audio solutions, is thrilled to present its latest innovation, the OpenRock S Open-Ear Air Conduction Sport Earbuds. Designed to provide an unparalleled fusion of superior sound quality, customizable comfort, and outstanding battery life, the OpenRock S takes your music and sports encounters to the new heights.

TubeBass Technology for Abundant Bass Energy
Boasting TubeBass technology and 16.2 mm dynamic drivers, OpenRock S seamlessly integrates into a multi-cavity acoustic system designed with a focus on ergonomics. The sound waves are concentrated and transmitted to the ear canal, offering unmatched bass capacity and sound performance in open headphones.

AFUL (not awful, get the jokes out of the way before you comment) Acoustics, the brand behind the innovatively engineered Performer 5 IEMs, today announced its latest product in the form of the aptly named MagicOne. This uses a single balanced armature driver paired with the brand's exceptional engineering team to make full use of previously developed and patented electrical crossover technology and acoustic tube optimization. AFUL says a resonator is placed in the pathway of the custom driver output to the way to increase the bass response and make the set sound like no other balanced armature driver ever before. The entire acoustic chamber is placed inside an ergonomically designed shell which should also aid in comfort and fit for most people interested. The AFUL Acoustics MagicOne launches today to coincide with China's 11/11 sales and can be had for $140 from HiFiGo. We will have a review sooner than later but initial impressions are extremely positive.

We are thrilled to announce the all-new MW09 Active Noise-Cancelling True Wireless Earphones, the latest launch in our line of True Wireless Earphones, offering the ultimate listening experience in a streamlined, powerful package. The MW09 is optimized from the inside out, and features updated acoustic architecture, a refined ergonomic body, up to 16 hours of listening, and aluminium and Kevlar cases with wireless charging.

"For the MW09, we focused our efforts on producing significant performance enhancements without compromising our obsession with design and materials. We're most excited about our proprietary AI-enhanced talk solution and adaptive ANC. With all these improved features, I'm confident the MW09 will sound as good as it looks," says Master & Dynamic Founder & CEO Jonathan Levine.

1MORE, a leading audio company dedicated to delivering superior sound quality, is thrilled to announce the launch of its groundbreaking 1MORE Fit Open Earbuds S50 and 1MORE Fit SE Open Earbuds S30 with open air design. These cutting-edge audio accessories are meticulously engineered to enhance the auditory experience for athletes and fitness enthusiasts, revolutionizing the way they engage with their favorite tunes while staying active.

1MORE Fit Open Earbuds S50: Open Ear, Hi-fi Music
The 1MORE S50 redefines sports audio with a host of groundbreaking features. The integration of the 1MORE PurePower Driver with its strong magnetic design results in a remarkable 40% increase in driving force, ensuring an unparalleled auditory journey. The advanced DLC (Diamond-Like Carbon) diaphragm guarantees superior sound quality, while the collaboration with Sonarworks and the exclusive Sound ID feature brings a personalized sonic experience like never before.

Apple today announced AirPods Pro (2nd generation) with MagSafe Charging (USB‑C), making the world's most popular headphones even better. AirPods Pro (2nd generation) continue to revolutionize personal audio by delivering incredible sound quality, up to double the Active Noise Cancellation of their predecessor, an advanced Transparency mode, a more immersive Spatial Audio experience, and an expanded range of ear tip sizes for an even better fit. AirPods Pro (2nd generation) are upgraded with USB‑C charging capabilities, additional dust resistance, and Lossless Audio with Apple Vision Pro. With iOS 17, all AirPods Pro (2nd generation) level up with access to new audio experiences like Adaptive Audio and Conversation Awareness.

AirPods Pro (2nd generation) with MagSafe Charging Case (USB‐C) will be available to order starting today, with availability in stores beginning Friday, September 22.

Jabra, leader in personal sound and hybrid work solutions, today launches two new premium models to expand the top end of their Elite true wireless earbuds range. The new lineup includes the Elite 8 Active, tested to be the world's toughest earbuds, and the Elite 10, Jabra's most advanced earbuds for work and life with clear calls, all-day comfort and an immersive Dolby Atmos experience through Dolby Head Tracking.

Jabra's new addition to its active range, the Elite 8 Active sets a new standard for durability and fit. Built for much more than running or sports, they are designed to be durable enough for users wherever life takes them.

Razer, the leading global lifestyle brand for gamers, today raised the bar in gaming audio with the introduction its first-ever in-ear monitor (IEM), the Razer Moray. Designed with the unique demands of gamers and marathon streamers at its core, this groundbreaking IEM amalgamates all-day comfort with unparalleled audio quality, setting the stage for an entirely new paradigm in extended, fatigue-free gaming and broadcast sessions.

"The launch of the Moray marks an exciting new chapter for Razer," said Alvin Cheung, Senior Vice President of Razer's Hardware Business Unit. "It's an evolution in gaming audio, designed to offer streamers high-definition sound and all-day comfort. With the Razer Moray, we're bringing the exceptional audio quality typically associated with in-ear monitors to not only streamers, but gamers as well. And we're proud to announce this product has earned the coveted global gold standard mark of audio fidelity, THX Certification."

AFUL (not awful, so don't start with that again) Acoustics is a recently established audio brand that impressed us with its electrical engineering prowess displayed in the Performer 5 IEMs reviewed recently. Soon after the Performer 5 was released internationally to good acclaim, the audiophile community learned that was based off the AFUL Band 5, a Chinese domestic set, and there was also a Band 8 Pro which built up anticipation about there being perhaps a Performer 8 in the coming weeks. Today AFUL Acoustics announced the Performer 8 IEMs to confirm as much and it uses a 1 DD/7 BA driver configuration in a 4-way crossover while costing $369.99 from HiFiGo. These IEMs build upon the Performer 5 in using long acoustic tubes for lower frequencies as well as a high-damping pressure relief tube for added comfort. There are at least two patented technologies used here and we will have a review sooner than later to see whether the new Performer 8 lives up to the hype. In the meantime, you can ogle at the photos below and see if you wish to purchase them in advance if you want to take a chance on the company again.

HyperX hopes to repeat the brand-defining success of its lightweight Cloud family of gaming headsets in the true-wireless (TWS) space, with the Cirro Buds Pro TWS. These are targeted at the entire spectrum of gamers playing on the move, be it on handhelds such as the Steamdeck or ROG Ally, or a gaming notebook. It uses Bluetooth 5.2 connectivity, and can offer up to 35 hours of listening on a full charge (that's 7 hours for the earbuds, plus 28 hours from the case), when tested at 50% volume. The headphones feature Game Mode, a feature that drops audio playback latency to as low as 90 ms over the Bluetooth link layer. The earphones also feature active noise cancellation, since each of the earbud has a mic, and can sample ambient noise. The Cirro Buds Pro TWS comes in a number of color options, including gray, black, and blue.

Panasonic is pleased to announce two new pairs of Digital Wireless Stereo Earphones that are perfect for people on the go. Each pair caters to a different listener priority: noise cancelling or longer battery life. For those who value Active Noise Cancelling, the new RZ-B310W are an inner-ear model with Hybrid Active Noise Cancelling capabilities. Meanwhile, the RZ-B110W offer an incredible 26 hours of playback time for those who want to listen to music longer without worrying about maintaining a charge. The earphones themselves can hold a six-hour charge and are provided with an extra 20 hours-worth of playback from a fully charged carrying case.

Both pairs of new earphones are comfortable to wear for extended periods of time thanks to Panasonic's 'Ergofit' design. Both headphone pairs are outfitted with XBS tech to energize the listener's tunes with powerful bass that is streamed wirelessly via Bluetooth 5.3. The RZ-B310W and RZ-B110W offer incredible value for the money at $99.99 and $59.99, respectively. They are available now in a black color on Amazon.com.

Taiwan-based IEM brand DUNU has consistently impressed with its offerings and one of its more popular products is the SA6—a member of the brand's Studio line of IEMs that uses six balanced armature drivers. The original SA6 released a few years ago still holds a place as a reference item in the $500-600 price range today and this success was followed up by a limited edition SA6 Ultra which only had audiophiles wanting more. Today DUNU and HiFiGo released the new SA6 MK2 which aims to build upon the SA6 and improve it further. Updates include a new ergonomic shell design paired with wooden face plates, a new Hulk Pro Mini copper cable with 3.5/4.4 mm modular connectors, a new storage case and ear tip collection, and a different tuning signature that can be described as neutral with a bass boost. There is a tuning switch onboard to further up the bass for those who want it and TechPowerUp will have a review soon to test all these claims. In the meantime, knowing how popular the SA6 was and no doubt how this will too, the hand-made nature of the SA6 MK2 means those interested might want to order sooner than later if you don't want to wait for new batches to be made. The DUNU SA6 MK2 uses six balanced armature drivers from Sonion and Knowles and costs $579 from HiFiGo.

Majority, the consumer electronics brand known for its innovative products, is today proud to announce the launch of its latest offering, the Tru 2 ANC Wireless Earbuds, a hands-free solution to audio on the go. Sustainably made, with an additional promise of a tree planted for every pair purchased, the Tru 2 Earbuds are an affordable and environmentally-conscious audio option. The Majority Tru 2 ANC Wireless Earbuds are available for £39.95 on Amazon and the Majority website.

The Tru 2 earbuds feature active noise cancellation that uses advanced technology to eliminate up to 90% of noise from the outside environment and allow users to fully immerse themselves into their music. They detect and analyse the sound pattern of incoming noise and innovatively generate a mirror "anti-noise" signal to cancel it out. Whether used on a bus, aeroplane or even at the office, users may rest assured that their listening sessions will go uninterrupted.

-NTT sonority, Inc. (President: Hiroshi Sakai), a member of the NTT Group, one of the world's largest technology and business solutions companies, has entered the consumer electronics market via the development of an entirely new type of earphone using a unique technology called the "Personalized Sound Zone" (PSZ). The company has announced plans to commercially release the world's first open-ear PSZ technology developed by NTT Corporation (NTT) that locks audio into a small, individualized space. Crowdfunding for the wireless model nwm MBE001 on-ear speakers equipped with PSZ technology will begin on March 27, 2023, through Indiegogo. NTT sonority's audio brand nwm will continue to enhance its products with PSZ at their core, maximizing consumer safety and allowing users to experience the comfort of being connected through sound without having to worry about sound leakage.

NTT sonority's New Wave Maker (nwm) audio brand was created in November 2022 with the goal of creating an optimal audio experience. The company aims to expand its audio solutions to address future ways of working and living by creating not just a sense of immersion, but the comfort of being connected.

Campfire Audio has been extremely busy lately, first with the release of the ground-breaking Trifecta, then the release of their first ever true wireless earphones in Orbit, and now their most ambitious project yet: Introducing the all-new Andromeda 'Emerald Sea' and Solaris 'Stellar Horizon' earphones. Unlike past updates, Campfire Audio has completely redesigned both the Andromeda and Solaris from the ground up. A bold move considering how legendary these classic models are.

Using newly developed technologies and creating an enhanced ownership experience, Campfire Audio is forever looking forward; exploring new horizons for a better sounding future. Both Andromeda 'Emerald Sea' ($1,450/£1,449) and Solaris 'Stellar Horizon' ($2670/£2,669) will be available to buy from campfireaudio.com, Amazon and selected retailers worldwide including Harrods (UK) and Selfridges (UK).

Creative Technology today announced the launch of the Creative Zen Air, sporting a new stick-shaped earbud design with a pocket-friendly charging case that is both stylish and lightweight. These true wireless earbuds can also do more than just rack up style points, it comes with nifty noise control features such as Active Noise Cancellation and Ambient Mode for a seamless listening experience. Despite its compact form factor, the Creative Zen Air can deliver a total playtime of up to 18 hours and up to 6 hours of playtime on a single charge to keep the music pumping all day long. Coupled with 10 mm Neodymium drivers, Bluetooth 5.0 connectivity and a certified IPX4 sweat-proof rating, the Creative Zen Air truly stands out as the ideal true wireless earbuds fit for every pocket.

Creative Zen Air offers users a better listening experience with Active Noise Cancellation (ANC) that can help filter out unwanted background noises so users can stay focused - be it at the office during an important conference call or listening to their favorite beats on the go without any interruptions. With a simple tap of the earbuds, users can easily switch to the Ambient Mode to let just the right amount of surrounding sound in, which works perfectly when running errands or while hiking on a busy trail.

Hot on the heels of releasing Trifecta - Campfire Audio's most ambitious wired IEM to date - the team has now decided to turn their attention to the world of wireless. Introducing Orbit, Campfire Audio's first ever true wireless earphone. Orbit is the culmination of years of meticulous design and engineering, resulting in a true wireless like no other. Every part of the process has been approached with passion and creativity to produce something unique - in typical Campfire Audio fashion. From December 7th, Orbit will be available to buy for $249/£249 from campfireaudio.com, Amazon and selected retailers worldwide.

Campfire Audio are masters of their craft, known in the high-end audio space for their bombastic designs, eye-catching artwork and most importantly - sound quality that transports you to another dimension. Orbit brings Campfire Audio's experience and love for what they do to the true wireless market - a fresh and well needed arrival. This is a completely new design for Campfire Audio, with Orbit's two-tone housings shaped in a way that makes them extremely comfortable. The design is also robust, with a stainless-steel sound nozzle and grille. This not only looks impressive; this adds to the solid feel of these earbuds. The touch controls are easy to use, and taking calls is equally impressive due to the built-in high-quality microphone.

Moondrop Alice is a newly-developed ground-breaking TWS set of earphones that optimizes the driver performance, SoC output, and DSP filter adjustment to ensure the highest-quality audio performance possible from a TWS earphone. Moondrop is referring it as their flagship pair of wireless TWS earphones that are designed to deliver a true flagship-grade audio performance. Alice adopts a ULT super linear dynamic driver with a third-generation diamond-like composite diaphragm coil. The pair has been tuned based on Moondrop's famous "VDSF" Target response. It has 10 different tuning profiles, professional parametric equalizer settings, and many more advanced features for a flagship-like premium experience with the set. Moondrop Alice is launched officially for $189.99, you can check out more information on our store page here.

Moondrop has equipped Alice with Qualcomm's latest QCC5151 Bluetooth chipset. It brings high-res aptX Adaptive high-bitrate wireless transmission protocol. This brings the latest Bluetooth connectivity with a stable, lag-free connection to the source devices. QCC5151 also supports built-in DSP profiles for easy tuning profiles for the users. ALICE is designed using the same ULT (Ultra-Linear)Dynamic Driver unit that they have previously featured on their flagship Kato IEMs. It's a custom-designed dynamic driver with efficient internal and external magnetic circuits, a more linear airflow structure, a large internal acoustic cavity, a high-frequency phase waveguide system, and an ultra-fine imported CCAW Voice coil. This driver uses a high-quality DLC (diamond-like carbon) composite diaphragm for unmatched sound performance.