Creative Technology today proudly unveils its latest True Wireless Stereo (TWS) earbuds and headphones, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI, designed to transport users into the immersive world of Super X-Fi. With a simple tap, users can expand their soundstage and be engulfed in every detail of their preferred content across platforms like Netflix, Spotify, and YouTube, all powered by the built-in SXFI technology. Boasting additional features such as Adaptive Hybrid ANC and Ambient mode, Bluetooth 5.3, low-latency of up to ~100 ms, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI are poised to redefine how users engage with their favorite content.

Renowned for its ability to recreate the expansive soundstage of a high-end multi-speaker surround system, Super X-Fi now shines in the latest Creative Zen Air SXFI and Creative Zen Hybrid SXFI, enriching users' listening experience with spatial audio. With Super X-Fi activated, users can transcend the boundaries of traditional stereo sound, immersing themselves in a three-dimensional audio world teeming with heightened realism and depth. Whether it's the thunderous roar of a cinematic explosion, the subtle rustle of leaves in a forest, or the precise positioning of footsteps in a game, Super X-Fi delivers unparalleled spatial accuracy and depth, allowing users to truly feel like they're part of the action.

Building on the foundation of its award-winning Super X-Fi Headphone Holography, Creative Technology will be unveiling the all-new Super X-Fi Gen 4 audio profile. This latest release boasts significant enhancements in dynamic range, clarity, and spatial awareness. The Super X-Fi Gen 4 isn't just raising the bar; it's redefining the standard for immersive audio experiences. With this latest update, users can enjoy an expanded dynamic range, delivering richer, more detailed audio reproduction. Coupled with improved clarity, users can indulge in crystal-clear sound that captures every subtle nuance, while the refined sense of space offers a more expansive and lifelike soundstage.

Super X-Fi technology elevates the audio experience for users by recreating the immersive soundstage of high-end surround speaker systems within headphones, further personalized by the power of Artificial Intelligence (AI) for a remarkably natural listening experience. Since its debut at CES 2019, users and critics have been impressed by the realism of personalized audio, which is tailored according to their anthropometric profiles. From immersing in the heart-pounding action of a blockbuster movie to feeling the raw energy of a live concert or delving into the captivating world of gaming, Super X-Fi can bring it all to life with breath-taking detail and precision.

Creative Technology is delighted to announce its strategic partnership with Skyworth, bringing the award-winning Super X-Fi Spatial Holographic Audio technology into their latest TV line-up, which includes state-of-the-art miniLED 4K models. After receiving 23 prestigious awards at CES 2019, Super X-Fi is set to revolutionize the way users experience sound on Skyworth's top-of-the-line TVs, making home entertainment truly exceptional.

Super X-Fi technology revolutionizes the audio experience for users by ingeniously recreating the immersive listening sensation of a high-end multi-speaker system, all within the confines of a pair of headphones or earphones. Unlike conventional audio processing, this innovative spatial audio technology breaks free from the limitations of flat and lackluster sound, infusing every note, beat, and whisper with a remarkable sense of depth, realism, and immersion.

Creative Technology today announced the release of the all-new Creative Zen Hybrid Pro wireless headphones and their accompanying bundles, the Creative Zen Hybrid ProClassic and Creative Zen Hybrid ProSXFI, all adorned with an alluringly sleek new finish. Equipped with nifty features such as Hybrid Active Noise Cancellation (ANC) and Ambient Mode, a powerful 40 mm Neodymium driver, and an impressive battery life of up to 100 hours, these latest headphones are perfect for everyday adventures, from commuting to movie nights to gaming.

This pioneering launch also heralds a new era in wireless audio, as this latest range of Creative Zen Hybrid Pro headphones harness LE Audio to provide users with pristine sound quality, ultra-low latency streaming, and the versatility of multi-streaming for a truly elevated audio experience. Complementing this release are the all-new Creative BT-L3 and Creative BT-L4 audio transmitters, which serve as gateways to unlocking the core features of LE Audio and Super X-Fi technology as well as paving the way for an expanding LE Audio ecosystem.

Creative Technology today announced the launch of the Creative Zen Air, sporting a new stick-shaped earbud design with a pocket-friendly charging case that is both stylish and lightweight. These true wireless earbuds can also do more than just rack up style points, it comes with nifty noise control features such as Active Noise Cancellation and Ambient Mode for a seamless listening experience. Despite its compact form factor, the Creative Zen Air can deliver a total playtime of up to 18 hours and up to 6 hours of playtime on a single charge to keep the music pumping all day long. Coupled with 10 mm Neodymium drivers, Bluetooth 5.0 connectivity and a certified IPX4 sweat-proof rating, the Creative Zen Air truly stands out as the ideal true wireless earbuds fit for every pocket.

Creative Zen Air offers users a better listening experience with Active Noise Cancellation (ANC) that can help filter out unwanted background noises so users can stay focused - be it at the office during an important conference call or listening to their favorite beats on the go without any interruptions. With a simple tap of the earbuds, users can easily switch to the Ambient Mode to let just the right amount of surrounding sound in, which works perfectly when running errands or while hiking on a busy trail.

Creative Technology today launched Creative Sensemore Air, its latest high-performance true wireless earbuds which allow users to hear more of their surroundings than ever before, without compromising on audio quality. The new Sensemore technology helps to address the oft-annoying inconvenience associated with earbuds - because they are in-ear and block out much of the aural environment, users tend to remove their earbuds in various everyday situations, for example when starting a conversation. This changes with the Creative Sensemore Air, as users are given full control on the level of environmental sounds they want to hear. With Sensemore Mode, which is 5 times more sensitive than Ambient Mode, users can hear much more of speech, and other environmental elements, which are amplified with higher clarity. As a bonus, when set to a higher intensity, it could even benefit folks with mild hearing deficiencies.

The Ambient Mode can be used when users would like to hear their music well while still being aware of the environment, for example while jogging along a busy street. Conversely, to shut the world out so as to fully immerse in the music, users can rely on the Active Noise Cancellation (ANC) Mode. The intensity of all 3 modes is fully adjustable through the handy Creative app.

Creative Technology today announced the release of Sound Blaster Katana V2X, its latest gaming soundbar which offers the same all-conquering audio prowess that the Katana series is known for, and has been re-engineered to not just suit users with smaller spaces for their gaming set-ups, but is also easier on the pocket. It is the slimmed-down alternative to the highly-rated Sound Blaster Katana V2 which has won various plaudits from reviewers as a choice gaming soundbar, including "The best soundbar for gaming is now even better" (Windows Central), "The best PC upgrade you can make" (VentureBeat), "An excellent soundbar for PC gaming and all other media" (GamesRadar+).

A cluttered desktop or TV console may not be the fancy of every gamer - Sound Blaster Katana V2X frees up valuable footprint with a subwoofer that is 40% smaller than its predecessor. The peak power output of 180 W makes perfect sense for gaming set-ups in smaller rooms. That said, the audio quality is maintained where it always matters. This soundbar retains the familiar sound signature of a high-end Sound Blaster, delivering hi-fidelity multichannel audio via the acclaimed tri-amplified Xamp technology, where Creative's proprietary multi-core DSP controller powers the tweeters, mid-range and subwoofer drivers individually. Super X-Fi Headphone Holography, an award-winning technology which recreates the soundstage of a high-end multi-speaker system in headphones, is perfect for late-night game binges without disturbing the neighbors.

Creative Technology today launched Sound Blaster X1, the ultimate USB DAC and headphone amplifier which offers the heralded Sound Blaster Acoustic Engine technology, together with the multiple award-winning Super X-Fi Headphone Holography first seen in the iconic SXFI AMP. As small as a finger, it serves up a huge treat of multi-channel, high-resolution and immersive audio, with authentic reproductions down to the last detail, powered by a high-end 128dB AKM4377 32-bit DAC and Ti/Burr-Brown INA1620 dual audio operational amplifier.

Sound Blaster X1 is best used with PC and Mac, and with the Creative desktop app, users gain access to the Sound Blaster Acoustic Engine, where they can tap on the full suite of sound processing technologies to enhance their experiences for both work and play.

Creative Technology has launched Creative Zen Hybrid, its latest wireless headphones which just might keep music-loving users plugged in far longer than they would normally. Featuring Hybrid Active Noise Cancellation (ANC) technology, 40 mm Neodymium drivers and up to 37 hours of battery life with a minimalist yet sleek design, Creative Zen Hybrid quite simply packs in the highlights as the go-to daily headphone solution for all. Creative Zen Hybrid is built to help users be at one with themselves through their music, wherever they are - they are able to focus much better with the Hybrid ANC technology, driving out unwanted distractions from the environment. This technology is 'hybrid' through implementing feedforward and feedback microphones on each earcup. As a result, up to 95% of ambient noise is filtered out, enabling users to fully immerse in their favorite tunes while on the go.

On the other hand, Ambient Mode allows users to be conveniently aware of the environment without taking the headphones off, for example when listening out for train station announcements, ordering at a café counter or simply keeping users safe on busy streets. Rounding things off is a noise-cancelling microphone, which keeps calls clear for the other party as well. To complement the noise cancelling feature, these headphones sport 40 mm powerful yet light Neodymium drivers. Expertly tuned by Creative's in-house engineers for a warm sound signature with accurate bass and crisp, clean highs, the Zen Hybrid is well-balanced to suit a wide variety of genres while helping to prevent headphone fatigue.

Creative Technology today announced the release of Sound Blaster Katana V2, the successor to the original Sound BlasterX Katana which had been regarded by many as the definitive gaming soundbar. Completely redesigned with an all-new sleek form factor, it delivers 68% more power than before, features improved audio dynamics and transforms the headphone experience with Super X-Fi Headphone Holography - this new Katana is a menacing weapon for desktop and console gamers alike.

The Sound Blaster Katana V2 personifies the culmination of Creative's best audio technologies as it brings games and movies to life through its 5.1 channel playback. Delivering the sound signature of a high-end Sound Blaster, built with more than 30 years of audio processing expertise, it retains the acclaimed tri-amplified design of its predecessor, where each of its 5 drivers is powered individually by Creative's proprietary multi-core DSP controller. The audio quality is enhanced further through improved fabric dome tweeters for cleaner and more refined highs, and a larger, more imposing subwoofer for deeper yet impactful bass performance.

Creative Technology today announced the release of Creative SXFI AIR GAMER, which incorporates the best features of the SXFI AIR and SXFI GAMER for the most versatile Super X-Fi headphones yet. With Bluetooth 5.0 and USB-C connectivity, the SXFI AIR GAMER offers users the best of both worlds - wire-free music enjoyment, and lag-free movie and gaming when plugged to PC or consoles. It also comes with a slew of wizardries that improve voice communication, be it in games, work conference calls, or online lessons.

Other features include intuitive touch control function on the earcup, the CommanderMic microphone with professional-grade clarity, and the SXFI BATTLE Mode audio profile to deliver the optimal experience for avid gamers. It is fitted with a Kevlar-reinforced USB cable for greater durability and plush oversized earpads for longer-lasting comfort.

The SXFI GAMER is engineered with one main goal in mind—to be the perfect companion for gamers, including hardcore gamers who demand for more. Equipped with Super X-Fi technology and a pro-grade CommanderMic, SXFI GAMER is truly a game changer. Get lost in the fantasy reality of gaming world with its built-in Super X-Fi technology, which provides holographic audio personalized to your own ears. Experience an unbelievable level of realism in your headphones that sounds as good as the real thing.

Accumulating a total of 23 "Best of CES" awards over 2 years (2019 and 2020), Super X-Fi is our critically-acclaimed technology set to transform your listening experience. Super X-Fi delivers high-definition holographic audio as though there is a set of high-end multi-speaker setup within your headphones. Plus, Super X-Fi generates a custom sound profile based on your head and ear anthropometry, so the audio you get is specially optimized just for you.

Creative Technology today announced the launch of the Creative SXFI TRIO, a triple-driver USB-C in-ear headphones that is designed to deliver high-quality holographic audio with all-day comfort on Android phones, PCs and laptops.

Implemented with the latest Super X-Fi Gen2 technology, users can expect greater accuracy in personalization and a better all-round audio experience. Powered by the same triple-driver system as the well-received Aurvana Trio and fitted with a custom-designed Kevlar USB-C cable, SXFI TRIO sets to exceed expectations with balanced, accurate, and natural-sounding digital audio for users on the go.

Following up on our coverage of CES goodies that are more than just swag, we continue exploring the wacky world of true wireless (TWS) earphones. The first set in this quick look series examined the Altec Lansing Nano Pods that clocked in at just $30, and today we up the ante into the oh-so-barely-under-$100 with the Creative Outlier Gold at $99.99. The company has impressed yours truly for three CES showings in a row with their Super X-Fi headphone holography tech, which we examined in the first retail iteration via their SXFI amp. This technology aims to replicate a surround speaker speaker audio experience into earphones/headphones, and requires their SXFI DSP to make the most of it. So when Creative said they have TWS earphones with SXFI, I was intrigued and simply had to test them for myself.

As it turns out, the Outlier Gold does support SXFI, but only with a software experience from their mobile app. This makes sense considering these are meant to be quite small and, well, wireless, and yet Creative claim a whopping 14 hours of battery life per charge. In addition, this set is an upgrade to their previous Outlier Air TWS earphones, which were quite popular for offering good value for money, and we see signs of it already with the packaging going with a two-piece unboxing experience with renders, marketing features, and product specs all over the box. Read past the break for more on these, especially if you are looking for a good balance of audio performance, battery life, and price point.

Creative had a positive impact on us at TechPowerUp who attended CES last year, with their retail demonstration of Super X-Fi headphone holography arguably being the most impressive product announcement at the trade show. Yours truly was especially taken aback with the hardware implementation of Super X-Fi, with the first product implementing it, the SXFI Amp, earning a well-deserved recommendation too. Naturally, we were eager to see what the company was up to next, and met them at CES this year too where it was evident they were going all aboard the Super X-Fi train, and inviting everyone along for the ride.

There were definitely a lot of hardware products with the SXFI DSP built in, but the main announcement was in the form of the new Super X-Fi Gen 2 audio profile. Gen 1, from last year, garnered a lot of positive reviews, but also had mixed reception from the general populace who had to rely on head mapping and not also the microphone-based measurements the press got in person. Indeed, my own experience with higher end headphones was not as positive, with music losing detail in favor of a surround sound speaker setup experience that perhaps was not necessary. The worse the audio source was, the worse this discrepancy was as well. Creative had gathered tens of thousands of ear profiles and feedback this past year, and used it to train their Super X-Fi AI engine to develop a more accurate, personalized audio profile as part of Super X-Fi Gen 2. The company claims this free update to all existing Gen 1 profiles will improve also the preservation of audio detail, as well as better positional accuracy as well. We will put this to the test soon enough, but read past the break on more new announcements from Creative, including all the new hardware with this technology built in.