Thursday, March 6th 2025
Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models
Over the past month and a half, PC hardware retailers have tasked themselves with sharing of all sorts of bad news to their respective customer bases. Inet AB has outlined the outlook for regional availability of GeForce RTX 5070 graphics cards, but a newer blog entry focuses on the Team Red side of things. The popular Swedish store put a spotlight on today's launch of RDNA 4 products: "we have learned how the recommended prices, also known as MSRP prices, work for the launch of the AMD Radeon RX 9070 and RX 9070 XT. We are not allowed to say exact prices.., but simply put, they will apply to a limited number of cards. For this release, we will have MSRP prices from three manufacturers, all of whom have both an RX 9070 and an RX 9070 XT at MSRP." According to Inet's product table, the brands are: ASUS, PowerColor and SAPPHIRE. Respectively, the PRIME, Reaper and PULSE product families serve as substitutes to (absent) AMD-built equivalents.
So far, the retail launch of Radeon 9070 Series has experienced fewer hiccups—when compared to recent GeForce RTX 50-series releases. Unfortunately, Inet has indicated that price climbs are in the pipeline for AMD's brand-new RDNA 4 generation. The shop's blog elaborated on shifting circumstances: "the prices only apply to the first shipment of each model. For Sapphire and ASUS it will be just as usual, we have only received one shipment, and you can buy it until it runs out, but with PowerColor it will be different. In other words, only the cards that were released with MSRP prices at release will be sold for the lower price." Earlier today, Overclockers UK's initial batch of "baseline price conformant" stock was depleted rapidly—forum and social media posts boasted about "thousands of units" being amassed in a warehouse, prior to launch. Gibbo—a well-liked OCUK employee—shared some additional insight (yesterday): "I feel stock will be fine for a few days. MSRP is capped quantity of a few hundred, so prices will jump once those are sold through. Re-stocks and pricing is unknown going forward, nobody really knows what April will bring due to instability in world with USA starting to rage a trade war, we are all hopeful it won't impact computer stuff, but who knows."
Returning to Scandinavia—Inet continued its grim forecast for the next batches of AIB-produced products: "our second shipment from PowerColor is already waiting, and we cannot offer it at MSRP prices. This means that we will first sell the Reaper models at MSRP prices and the stock balance will tick down as usual until the first shipment is sold out. Then, with a certain delay, the stock will be replenished with new cards, and we will then release the Reaper cards for order again—although not at MSRP prices. If you receive an order with MSRP price even though the cards are sold out, we will of course give you that price, but unfortunately we have no way of continuing to sell cards at MSRP price after the first deliveries are sold out."
Sources:
Inet Sverige, OCUK Forum, VideoCardz
So far, the retail launch of Radeon 9070 Series has experienced fewer hiccups—when compared to recent GeForce RTX 50-series releases. Unfortunately, Inet has indicated that price climbs are in the pipeline for AMD's brand-new RDNA 4 generation. The shop's blog elaborated on shifting circumstances: "the prices only apply to the first shipment of each model. For Sapphire and ASUS it will be just as usual, we have only received one shipment, and you can buy it until it runs out, but with PowerColor it will be different. In other words, only the cards that were released with MSRP prices at release will be sold for the lower price." Earlier today, Overclockers UK's initial batch of "baseline price conformant" stock was depleted rapidly—forum and social media posts boasted about "thousands of units" being amassed in a warehouse, prior to launch. Gibbo—a well-liked OCUK employee—shared some additional insight (yesterday): "I feel stock will be fine for a few days. MSRP is capped quantity of a few hundred, so prices will jump once those are sold through. Re-stocks and pricing is unknown going forward, nobody really knows what April will bring due to instability in world with USA starting to rage a trade war, we are all hopeful it won't impact computer stuff, but who knows."
84 Comments on Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models
Intel to the rescue?
Fine, fine. Companies are free to say whatever they want, just as I'm free to hold it against them.
A price is a price, all this amounts to is that I won't buy their stuff at all.
Best Buy even listed the $599 9070XT they had (XFX Swift I think) as a limited time price, with a countdown timer of 16 hours after 9AM EST, that was going to increase $130 after the timer counted down. It was immediate confirmation that the advertised "MSRP" was really a "launch-day sale price" for extremely limited quantities and everything else would be more expensive.
Edit: the counter still shows up on mobile:
So I would think the only way to interpret that is Best Buy is claiming MSRP is $729.99.
The issue with online places is all the bots that buy all available stock and then a few minutes later, they sell them on fleabay at 2x the price
The online places don't care who buys out all their inventory which is the big problem. They got no incentive to weed out the bots
These bots are really annoying AF.
The thing is that with NO Nvidia in the market, AMD's 9070 will go out of stock even if there are 1000000 cards out there. People are desperate for a good GPU at a somewhat good price, considering market conditions and maybe this is the only time where the sticker wouldn't matter to some. Because there is no Nvidia in the market. Nvidia cut production of 4000 series cards and push problematic 5000 cards in the market at ultra low quantities leaving many without options.
There is also a rumor of 5090's getting recalled in Europe for the obvious reason of being a fire hazard.
I do see 9070 models at their $549 price still available.
Just total bullshit by retailers who want you to buy now,..
9070XT sold out in our local pc shop within the hour. Some even as expensive as the 5070TI, and people still bought them because that is what was in stock.
The AIB partners is only going rape people round 2 with Nvidia and AMD.
This is the most known retailer, but also much more expensive than others. Others could be 100-200 euros cheaper. (EDIT: Just checked the two most known price comparison sites and it seems that none other have the 9070s in Greece).
But it is an indication of what is happening.
I show only the cheapest option from every GPU.
What is important here is that both Nvidia cards are NOT available to directly buy them. You put an order and you wait for them to get a part and then send it to you.
Both Radeon cards ARE available. You can go in a shop and buy them NOW.
So yeah, not even AMD can save the price hikes.
Either get used to it, or find a new hobby.
Today I tried to buy a 9070XT.
2 hours and 30 minutes after launch there were still a few available at CanadaComputer (must go to the store, not online) to the point that I was able to choose the model. Got an Asus Prime OC at 959$ CAD which is basically our MSRP (haven't seen any model below that).
The stock situation is sad, clearly in need of more competition at all levels.
As for myself, I'll keep my 3090 liquid. Next generation though... We'll see, cause I use it for my side-gig as well (astrophotography) and CUDA is the only way, at least for now.