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AMD Sets March Launch Window for Radeon RX 9070 XT & 9070 Graphics Cards

AMD has finally made an official announcement regarding the much anticipated launch of RDNA 4 graphics cards. The first wave of next-generation models—Radeon RX 9070 XT and 9070 (non-XT)—are lined up for a loose "around March" release, thus conforming to recent company statements that pointed to a first quarter (of 2025) rollout. The rumor mill had Team Red strategizing a launch for later this month—potentially beating NVIDIA to the next-gen GPU punch, but "price hurdles" and other factors have allegedly contributed to a revision of tactics.

Yesterday, David McAfee—Vice President and General Manager of Ryzen and Radeon products—ended speculation with a social media post: "Radeon 9000 series hardware and software are looking great, and we are planning to have a wide assortment of cards available globally. Can't wait for gamers to get their hands on the cards when they go on sale in March!" Hardcore PC hardware enthusiasts will likely be left confused by this fresh proclamation—a steady flow of January leaks have provided evidence of Navi 48 GPU-based products sitting in retail storage facilities, unboxing of certain partner models, and insiders playtesting early samples. Industry watchdogs posit that AMD's "aggressive pricing approach" has rubbed retailers the wrong way—the extra wiggle room could be spent on negotiating wholesale costs.

ASUS TUF GAMING Radeon RX 9070 XT OC Unboxed in Ukraine

A pre-launch unboxing the ASUS TUF GAMING Radeon RX 9070 XT OC graphics card model has been shared and documented online—courtesy of a video uploaded to social media over the past weekend. Artline, a computer hardware retailer based in Ukraine, seems to have at least one model in their possession—similarly, stock (from other brands) has been distributed across supply networks to locations around Europe.

AMD and its retail partners are reportedly at loggerheads over proposed launch pricing strategies—the first wave of RDNA 4-equipped products appear to be ready for launch, but debates over "excessive wholesale costs" could delay matters. VideoCardz has reached out to its contacts across distribution and insider networks—they believe that an official AMD announcement could be delivered at some point this week. Team Red representatives recently teased a forthcoming special launch event, but chose to not divulge a specific start date.

AMD's Radeon RX 9070 Launch Faces Pricing Hurdles

AMD's upcoming Radeon RX 9070 series graphics cards have hit an unexpected roadblock, according to recent reports from PC Games Hardware. Despite physical units already reaching select retailers, the launch appears to be delayed due to ongoing pricing negotiations. Industry insider and forum moderator "pokerclock," known for accurate predictions about NVIDIA's GeForce RTX 50 series, reveals that AMD's initial pricing strategy has created tension with retail partners. While boxes bearing the RX 9070 branding have been spotted in retail channels, disagreements over costs have prevented an official release. The core issue stems from AMD's aggressive pricing approach for both the RX 9070 and RX 9070 XT models. Retailers have pushed back against what they consider excessive wholesale costs, forcing AMD to reconsider its strategy.

The company now faces the complex task of potentially reducing prices while compensating retailers who have already purchased inventory at higher rates. Sources suggest AMD may offer marketing funds or cashback incentives to bridge the price gap, though negotiations have reportedly stalled. For example, we recently reported on the AMD Radeon RX 9070 XT AIB model costing around $549. However, NVIDIA has announced its GeForce RTX 5070 at the same $549 price point, with potentially equal or higher raster, ray tracing, and AI capabilities across the board. For AMD to make the value case, the company would need to undercut NVIDIA's pricing. Until that is resolved, retailers aren't allowed to place RDNA 4 GPUs in general sale yet.

PowerColor Radeon RX 9070 Reaper Graphics Card Stock Appears in UK

PowerColor started its online marketing campaign for new Reaper graphics card family earlier this week—a rendered scythe graphic was posted on social media along with this cryptic message: "The Reaper has arrived. Everything is under your control. Will you be the Reaper or the one reaped?" The Taiwanese graphics cards company has already unveiled its opening salvo of new RDNA 4-based card designs—on the internet and in real life. For example, PowerColor's Radeon RX 9070 XT Reaper model was on display at CES 2025—where TechPowerUp spent a couple of minutes with an SFF-form-factor-friendly demonstration sample. Since then, more photo evidence has been posted on the AMD subreddit—a UK retailer appears to have units in-stock at their warehouse.

Team Red is seemingly operating in silent mode—they have not revealed concrete details about the upcoming launch of Radeon RX 9070 XT and Radeon RX 9070 (non-XT) GPUs. Preliminary specification leaks and photos of boxed retail units have turned up this week—with yesterday's Reddit post indicating that Scan UK has received a big cardboard box containing PowerColor Radeon RX 9070 Reaper cards. Industry watchdogs reckon that AMD is still forming a release strategy—with board partners and retail/e-tail outlets waiting on and seemingly ready to receive new or finalized instructions.

AMD Teases Radeon RX 9000 Series Launch Event, Date Not Specified

AMD's keynote presentation—at last week's Consumer Electronics Show (CES)—did not include a segment that covered their next-gen Radeon RX 9000 GPUs. This omission caused quite an uproar across PC hardware communities—Team Red soon responded with its reasonings. Board partner Radeon RX 9070 XT and Radeon RX 9070 (non-XT) custom models were available for "hands-on" inspections in Las Vegas, but technical specifications and performance figures remained under lock and key. Unofficial leaks and accidental product listings have painted an incomplete picture of the first wave of RDNA 4 products, but AMD seems to be preparing a dedicated launch event.

A recent "Meet the Experts" webinar attracted many queries from curious GPU enthusiasts (including a VideoCardz staffer) regarding Team Red's plans for the initial pair of Navi 48-based graphics cards. Donny Woligroski, AMD's senior processor technical marketing manager, did not provide a concrete answer on an exact launch date—certain leaks have pointed to January 24 as a possible candidate. A special presentation is seemingly on the cards—Woligroski stated: "All I can say about Radeon (9000) is that what we have said is what we can say. We think it deserves its own time in the spotlight, and at CES, things can get kind of washed under a massive amount of information. So stay tuned; it won't be a long time before you'll be hearing more about it in the near future." Industry watchdogs believe that Team Red is strategizing RDNA 4's rollout with eyes trained firmly on Team Green's upcoming new-gen offerings.

AMD Radeon RX 9070 XT & RX 9070 Custom Models In Stock at European Stores

AMD's board partners flaunted their new Radeon RX 9070 XT and RX 9070 custom models at last week's CES trade event, but no one expected to see retail units pop up anytime soon after the concluded Las Vegas showcase. Earlier today, a brave soul uploaded compelling new evidence on Team Red's subreddit—they claim that they were surprised to see the "early" delivery of Radeon RX 9070 XT and RX 9070 graphics card stock. Uploaded photos seem to show several boxed Sapphire Pulse models sitting in an Israeli computer store's stockroom. This leak has semi-ruined Sapphire's staggered Pulse-oriented marketing campaign—yesterday, a teaser image emerged via an official social media post.

Industry watcher, momomo_us, has gathered proof of GIGABYTE Radeon RX 9070 XT GAMING OC 16G and Radeon RX 9070 GAMING OC 16G model stock reaching Danish shores. According to VideoCardz, Føniks Computer's online store had at least four units available for purchase and immediate shipping (same business day). Entries for the two models have also appeared on Geizhals—this German price comparison engine lists January 24 as a market launch date. This information could be subject to change—AMD is likely still working on finalizing release window parameters. After all, recent pre-launch leaks have contained incomplete data and errors. It should be noted that NVIDIA's GeForce RTX 50 series is set to hit international markets on January 30—is Team Red planning to pre-empt this rollout?

Sapphire Semi-reveals Dual-Fan Pulse Radeon RX 9000 Design

Sapphire has half revealed its new PULSE graphics card design—yesterday's social media post provided an early look at the signature black/gray shroud adorned with red lines. This seems to be Sapphire's first push into marketing their upcoming AMD Radeon RX 9070 XT and 9070 (non-XT) custom designs. TechPowerUp handled and inspected a new Sapphire PURE model at last week's CES trade event—this particular sample was included in a round-up of Team Red's partner custom designs—but the newly revealed PULSE card was not showcased.

According to a VideoCardz report, Sapphire's new Radeon RX 9000-series NITRO+ model has been teased in AMD's CES-oriented marketing material. The Hong Kong-based tech graphics card specialist chose to not send their Navi 48-based flagship over to Las Vegas—industry experts believe that AIBs are eagerly waiting on Team Red to settle on and announce an official release date. Marketing campaigns are expected to fully kick in closer to RDNA 4's launch window.

Yeston Unveils Radeon RX 9070 XT 16 GB "Sakura Atlantis" Card Design

AMD's official announcement of new RDNA 4 generation of GPUs—comprised of Radeon RX 9070 XT and Radeon RX 9070—listed several manufacturing partners. YESTON did not join the likes of ASRock, PowerColor, Sapphire and XFX in showcasing custom designs "in-person" at CES, but their official social media accounts have unveiled a new Team Red GPU-based Sakura Atlantis edition card. YESTON has once again deployed its signature baby blue and pink color scheme—quite refreshing when compared to the slew of black/gray custom designs presented at last week's trade show.

Yeston was the first AMD AIB to publicly reveal Radeon RX 9070 XT's video memory allocation online—their social media post confirms the presence of 16 GB VRAM. Team Red partners in attendance at CES 2025 were not allowed to divulge this information, but a number of press outlets read model/name text on certain sticker attachments—corroborating previous leaks that listed 16 GB. Yeston's post outlines a white-lit breathing effects, as well as support for ARGB lighting. The new Sakura Atlantis shroud design is quite unconventional—breaking away from boxy aesthetics. Flowing lines and curved surfaces attract the eye, along with a pleasant pearlescent finish. Shell and starfish motif stickers adorn the card's three cooling fans. VideoCardz reports that Yeston has provided additional details—their Radeon RX 9070 XT-16G Sakura Atlantis model will feature an all-white PCB design and a white-colored I/O bracket. No surprises here, given the company's past choices.

PowerColor Radeon RX 9070 XT Red Devil & HellHound Reportedly Boost Beyond 3.0 GHz

AMD enforced strict conditions upon its manufacturing partners at the recently concluded CES trade event—various custom Radeon RX 9070 XT and RX 9070 (non-XT) models were showcased, but technical details were not revealed. The TechPowerUp team had a hands-on look at PowerColor's selection of Red Devil, Hellhound cards and newly debuted Reaper design—certain information could be pertained from labels and stickers (cough: 16 GB VRAM) yet brand reps remained tight-lipped about technical nitty gritty under-the-hood. News outlets have relied upon less-than-official sources—such as the Chiphell forum—to obtain performance figures. VideoCardz's working weekend session has produced alleged details about PowerColor's planned boost clock speeds—the headline being that a 3.0 GHz barrier has been broken.

The site's insider network proposes that PowerColor's top-flight Radeon RX 9070 XT Red Devil model is ready for launch with an OC BIOS set to boost matters up to 3060 MHz, while the silent performance mode shaves off fifty—bringing things down to a (still impressive) 3010 MHz. The more middle-of-the-pack Hellhound design is reported to achieve a 3010 MHz boost via its OC BIOS mode, and its silent operation is reported to be 2970 MHz. Additionally, a VideoCardz source reckons that game clocks are somewhere in the region of 2460 to 2520 MHz for both models. The "more affordable" PowerColor Radeon RX 9070 XT Reaper variant seems to lack BIOS switching, so its single operational mode is allegedly capable of boosting up to 2970 MHz.

XFX Radeon RX 9070 Series Graphics Cards at 2025 International CES

XFX at the 2025 International CES showed off a pair of Radeon RX 9070 series custom-design graphics cards. The company will keep these designs common to both the flagship RX 9070 XT, and the RX 9070. Both board designs were shown off at AMD's RX 9070 series booth. The premium custom design is being referred to as "Black." There are actually two sub-variants of this card, one called Black, which lacks any RGB LED lighting, but a second more premium one where the top of the card has an RGB LED diffuser spanning the entire top-front edge, including the triangular ends with the XFX and Radeon logos. This card wasn't shown to use, but is part of AMD's CES pre-brief.

The premium Black card features a large aluminium fin-stack heatsink, along with a trio of what look like 100 mm and 90 mm axial airflow fans. The metal backplate has a ridged pattern. The PCB underneath appears to be about three quarters the length of the card, with a large cutout in the backplate letting much of the airflow from the third fan go through the heatsink and out the back. This card draws power from three 8-pin PCIe power connectors, for a total power input configuration of 525 W, which is obviously high for what is expected to be a 300 W-class GPU, but this isn't the only card with an over-the-top power input configuration. The ASUS TUF Gaming has three 8-pin PCIe power, while the ASRock Taichi uses a 16-pin 12V2x6. Most RX 9070 series cards we've seen have just two 8-pin power connectors.

AMD Radeon RX 9070 XT Benchmarked in 3D Mark Time Spy Extreme and Speed Way

Although it has only been a few days since the RDNA 4-based GPUs from Team Red hit the scene, it appears that we have already been granted a first look at the 3D Mark performance of the highest-end Radeon RX 9070 XT GPU, and to be perfectly honest, the scores seemingly live up to our expectations - although with disappointing ray tracing performance. Unsurprisingly, the thread has been erased over at Chiphell, but folks have managed to take screenshots in the nick of time.

The specifics reveal that the Radeon RX 9070 XT will arrive with a massive TBP in the range of 330 watts, as revealed by a FurMark snap, which is substantially higher than the previous estimated numbers. With 16 GB of GDDR6 memory, along with base and boost clocks of 2520 and 3060 MHz, the Radeon RX 9070 XT managed to rake in an impressive 14,591 points in Time Spy Extreme, an around 6,345 points in Speed Way. Needless to say, the drivers are likely far from mature, so it is not outlandish to expect a few more points to get squeezed out of the RDNA 4 GPU.

Hands On with the PowerColor Radeon RX 9070 XT Red Devil and HellHound

At CES 2025, we went hands on with PowerColor's new Radeon RX 9070 series graphics cards. These include the RX 9070 XT and the RX 9070. PowerColor will keep custom board designs common for both SKUs as they're both based on the 4 nm "Navi 48" silicon. We get the general feeling that these cards aren't designed as over-the-top as the RX 7900 series custom designs; since the GPUs are positioned in the performance segment, and AMD's board partners would ideally like to give themselves room to price-wars against NVIDIA's products from the RTX 5070 series.

The PowerColor RX 9070 XT Red Devil features a triple-slot cooling solution. It is a fairly long card, with an aluminium fin-stack heatsink that's ventilated by a trio of fans. The large, rhomboid vent on its backplate gives you the impression that the PCB inside is just two-thirds the length of the card—it's not, it's closer to 80% its length. There is an elaborate LED-illuminated decal at the tail end of the card. The Red Devil gets a few premium features, such as dual-BIOS, and the company's highest factory overclock. The lighting on this card is RGB and controllable via software. The card draws power from a pair of 8-pin PCIe power connectors. The 375 W of power on tap should be sufficient for a performance-segment GPU.

ASRock Unleashes Custom Radeon RX 9070 XT & 9070 GPUs at CES 2025

ASRock has showcased its AMD Navi 48 GPUs on the showroom floor at this year's CES trade event—only hours ago, a TechPowerUp team member familiarized themselves with Taichi, Steel Legend and Challenger options. The new models are offered up in Radeon RX 9070 XT and 9070 variants—these next generation cards are due to arrive later this quarter alongside RDNA 4 and FSR 4 technologies. Out of the gate ASRock representatives were keen to show off their new flagship cog/gear-themed model.

The ASRock Radeon RX 9070 XT Taichi is a very long and chunky proposition—TPU's photos depict a triple-slot design, continuing the legacy of preceding Taichi designs. ASRock has refreshed its custom shrouds and backplates for the RDNA 4 generation—the incoming RX 9070 XT Taichi is quite boxy when compared to its older sibling. Cog wheel graphics on the backplate seem to jump out more due to updated coloration/contrast. The usual Taichi triple-fan config is present here, with a smattering of RGB lighting strips spread across its shroud. Performance and quiet operating modes can be accessed via a rear switch. Another switch—placed next to the card's single 12-pin power connector—gives you the option to turn onboard LED lighting on or off.

AMD Debuts Radeon RX 9070 XT and RX 9070 Powered by RDNA 4, and FSR 4

AMD at the 2025 International CES announced the Radeon RX 9070 XT and Radeon RX 9070 desktop performance-segment graphics cards. These will be the face of AMD's next generation of gaming graphics products, and will be powered by the new RDNA 4 graphics architecture. AMD hopes to launch both cards within Q1 2025. AMD changed the nomenclature of its gaming GPUs mainly because it has made a tactical retreat from the enthusiast graphics segment, its fastest products will compete in the performance segment. From the way AMD arranged the Radeon RX 9070 series and 9060 series product stack against the backdrop of the Radeon RX 7000 series, the GeForce RTX 4000 series, and the anticipated GeForce RTX 5000 series, the RX 9070 XT will offer performance roughly similar to the Radeon RX 7900 XT in raster, with the RX 9070 being slightly faster than the RX 7800 XT. The RX 9060 XT will beat the RX 7700 XT, while the RX 9060 beats the RX 7600 XT.

With RDNA 4, AMD claims generational SIMD performance increase on the RDNA 4 compute units. The 2nd Gen AI accelerators will boast of generational performance increase, and AMD will debut a locally-accelerated generative AI application down the line, called the AMD Adrenalin AI, which can generate images, summarize documents, and perform some linguistic/grammar tasks (rewriting), and serve as a chatbot for answering AMD-related queries. This is basically AMD's answer to NVIDIA Chat RTX. AMD's 3rd Gen Ray accelerator is expected to reduce the performance cost of ray tracing, by putting more of the ray tracing workload through dedicated hardware, offloading the SIMD engine. Lastly, AMD is expected to significantly upgrade the media acceleration and display I/O of its GPUs.

AMD to Launch Mid-range SKUs of the Radeon RX 9000 Series in March

AMD is expected to have a rather lean lineup of next-generation gaming GPUs powered by the RDNA 4 graphics architecture. The series is expected to debut at AMD's 2025 International CES keynote address, with product launches of the series-leading Radeon RX 9070 XT and RX 9070 performance-segment GPUs later this month. The RX 9070 should be available by late-January, although add-in board partners from China expect availability to ramp in February 2025. The series will see expansion with more announcements in March.

The RDNA 4 generation is driven mainly by two chips—the larger "Navi 48," and the smaller "Navi 44." The "Navi 48" will power the RX 9070 series, which are performance-segment and designed to compete with the NVIDIA GeForce RTX 5070 series; but cut-down variants of the chip are also expected to power certain upper mid-range SKUs that go up against the RTX 5060 series. The "Navi 44" chip is expected to power certain high performance/price SKUs in the mid-range, which AMD will use to target price-points well under the $300-mark. This segment is expected to heat up as NVIDIA has current-generation RTX 4060 series, Intel just made a stab with the Arc B580, and is expected to launch a faster Arc B700-series SKU based on a maxed-out "BMG-G21" silicon.

AMD Radeon "RDNA 4" RX 9000 Series Will Feature Regular 6/8-Pin PCI Express Power Connectors

AMD will continue using traditional PCI Express power connectors for its upcoming Radeon RX 9000 series RDNA 4 graphics cards, according to recent information shared on the Chiphell forum. While there were some expectations that AMD would mimic NVIDIA's approach, which requires the newer 16-pin 12V-2×6 connector for its GeForce RTX 50 series, the latest information suggests a more traditional power approach. While AMD plans to release its next generation of graphics cards in the first quarter, most technical details remain unknown. The company's choice to stick with standard power connectors follows the pattern set by their recent Radeon RX 7900 GRE, which demonstrated that conventional PCI Express connectors can adequately handle power demands up to 375 W. The standard connectors eliminate the need for adapters, a feature AMD could highlight as an advantage. An earlier leak suggested that the Radeon RX 9070 XT can draw up to 330 W of power at peak load.

Intel reportedly cited similar reasons for using standard power connectors in their Arc "Battlemage" graphics cards, suggesting broader industry support for maintaining existing connection standards. NVIDIA's different approach reportedly requires all board partners to use the 12V-2×6 connector for the RTX 50 series, removing the option for traditional PCI Express power connectors. In contrast, AMD's decision gives its manufacturing partners more flexibility in their design choices, and MBA (Made by AMD) reference cards don't enforce the new 12V-2×6 power connector standard. Beyond the power connector details and general release timeframe pointing to CES, AMD has revealed little about the RDNA 4 architecture's capabilities. Only the reference card's physical appearance and naming scheme appear to be finalized, leaving questions about performance specifications unanswered, as early underwhelming performance leaks are somewhat unreliable until final drivers and final optimizations land.

AMD "Navi 48" To Feature AV1 Hardware Encoders with B-Frame Support

The "Navi 48" silicon powering AMD's next-generation Radeon RX 9070 series could feature AV1 hardware-accelerated encoding with support for AV1 B-Frames. In video compression, a B-frame is an intermediate frame that lacks image information, but has motion-vector and other data from the previous and next image frames (or I-frames), which helps the decoder reconstruct the image component of the frame based on temporal frame data. This is compute-intensive, but greatly reduces file-size or bitrate of the stream, as almost every other frame lacks image information. Support for AV1 B-Frame hardware-accelerated encode was sniffed out by HXL in a recent commit to one of the SDKs AMD maintains in a public repository through its GPUOpen initiative.

AMD's Radeon RX 9000 series generation powered by the RDNA 4 graphics architecture will be based almost entirely on two chips, the "Navi 48" and "Navi 44," with the latter powering mainstream and mid-range SKUs; while the former powers performance-segment ones. There is no enthusiast-segment chip this time around. The "Navi 48" is expected to feature a more advanced video encode/decode hardware than the one RDNA 3.5 comes with; and AV1 is likely to get the bulk of development as the royalty-free codec gains popularity with online video streaming services. It remains to be seen if next-generation architectures like RDNA 4 or NVIDIA's "Blackwell" support acceleration for VVC.

AMD to Launch Radeon RX 9070 Series and FSR 4 Alongside Ryzen 9 9000X3D Processors in January

AMD's client computing division is expected to have an action-packed 2025 International CES. On the CPU front, the company is expected to expand its Ryzen 9000X3D family with high-core count models, such as the Ryzen 9 9950X3D and Ryzen 9 9900X3D. It is also expected to introduce certain power-efficient 65 W models of its non-X3D Ryzen 9000 series "Zen 5" chips, which serve as value options within this processor generation, to try and lure buyers off the 65 W Intel Core Ultra "Arrow Lake-S" models. On the gaming graphics side, the company is expected to debut its Radeon RX 9000 series, led by the RX 9070 XT and RX 9070, both of which are based on the "Navi 48" silicon, and powered by the RDNA 4 graphics architecture.

That's not all, AMD is also expected to announce the new FSR 4 technology for gamers. Leaks describe FSR 4 as being a performance enhancement that's a generation ahead of FSR 3.x. While FSR 3.x combines super-resolution based performance enhancement, and algorithmic frame-generation that nearly doubles framerates; FSR 4 is expected to be AMD's first performance enhancement to incorporate AI to not just enhance the visual detail in super-resolution, but also to improve accuracy of frame-generation. At this point, it is not known if FSR 4 will be available as a feature at launch of the Radeon RX 9070 series. VideoCardz reports that the early-January announcements could be followed by late-January availability of the hardware.

AMD RDNA 3.5 Powers Radeon RX 8000 for Mobile, RDNA 4 Drives RX 9000 Desktop Series

AMD's interim RDNA 3.5 architecture will power the Radeon RX 8000 series integrated graphics in "Strix Halo" mobile processors, while the more advanced RDNA 4 architecture is reserved for the higher-tier Radeon RX 9000 series of discrete graphics, according to @9550pro on X. We previously believed that AMD's Ryzen AI MAX 300 Strix Halo processors would carry an iGPU with Radeon 8000S branding. However, at the same time, we expected the Radeon RX 8000 series of desktop GPUs to have a similar branding while being powered by RDNA 4. The new Radeon naming scheme is now transparent, thanks to the latest leaks of the naming schemes and early glimpses of reference design.

The RDNA 4-based RX 9000 series will be powered by the Radeon RX 9070 XT, built on the Navi 48 silicon. This GPU represents AMD's new focus on the high-volume midrange performance segment rather than competing in the ultra-enthusiast high-end space. The architecture promises enhanced SIMD IPC performance and a specialized ray tracing solution that significantly reduces performance overhead compared to current offerings. According to All The Watts, the RX 9000 lineup is expected to include various SKUs across different performance tiers, including the RX 9060, 9050, and 9040 series. Meanwhile, the RDNA 3.5-powered RX 8000 series will serve as a refined iteration of the current RDNA 3 generation. Still, they will be exclusive to AMD's mobile segment in the form of iGPU, integrated inside Strix Halo APU. Both RDNA 4 GPUs and RDNA 3.5-based APUs are scheduled for the CES 2025 event unveiling in January.

AMD Radeon "RX 8800 XT" is Actually the RX 9070 XT?

It turns out that the Radeon RX 8800 XT, the top SKU in AMD's next generation gaming GPU series, is actually named the Radeon RX 9070 XT. European computer hardware retailer may have leaked the name, along with that of the Radeon RX 9070 (non-XT), ahead of its January 2025 reveal. The two cards appeared in the store's search filters, where it was screengrabbed by enthusiasts. The RX 9070 XT is what was supposed to be the RX 8800 XT; while the RX 9070 is the RX 8800. Extrapolating this, the series could include the RX 9060 series, the RX 9050 series, and the RX 9040 series, says All The Watts.

What prompted this change in nomenclature probably has to do with the company's decision to withdraw from the enthusiast segment of gaming GPUs. While the RX 9070 XT technically succeeds the RX 7800 XT, a performance-segment, 1440p-class SKU, the company wouldn't want its product stack to have a "void" left by the lack of an "RX 8900 series." The company also took the opportunity to skip the RX 8000 series altogether, which probably give it room to rebadge some SKUs from the RX 7000 series over to the RX 8000 series. The RX 9070 XT and RX 9070 are based on the "Navi 48" silicon, and implement the RDNA 4 graphics architecture.
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