Thursday, April 3rd 2025
High NVIDIA RTX 5000 Pricing Pushes RTX 4060 to Top of GPU Sales Charts
It seems as though the high pricing and shortages surrounding NVIDIA's latest GeForce RTX 5000 series GPUs has resulted in gamers turning to previous GPU generations for salvation. According to the latest Newegg GPU bestseller charts, the $459.98 MSI Ventus NVIDIA GeForce RTX 4060 8 GB graphics card is currently the best-selling GPU. Curiously, the Gigabyte AMD Radeon RX 7800 XT OC 16 GB is close on its heels, with the Gigabyte AMD Radeon RX 9070 XT on its heels in third place. The first NVIDIA GeForce RTX 5000 series GPU on the Newegg bestseller list is the ASUS TUF Gaming RTX 5070 OC, which is in eighth place, behind several AMD Radeon RX 7900 XT, RX 9070 XT, and RX 6600 models. It's unclear whether this is due to high pricing or simply a lack of stock to sell, although the RTX 5070 OC is currently available on Newegg for $739.99. Curiously, this is also the only in-stock RTX 5000 series card amongst the top 20 best-selling GPUs on Newegg. Granted, this is only one vendor, but the majority of the GPUs on the list are either AMD Radeon RX 7000 series or NVIDIA GeForce RTX 4000 series GPUs.
The most recent Steam Hardware & Software Survey, updated for March 2025, however, tells a more confusing story. While adoption rates for NVIDIA GeForce RTX 5000 series GPUs is certainly slow, with the RTX 5080 being the only 5000 series GPU to even feature on the chart, with 0.19% growth over the last month, gamers seem to be moving away from the RTX 4000 series even faster. The GPU that showed the most growth during the last Steam Survey is the NVIDIA GeForce GTX 1650, which is already six years old. It's also interesting to note that most of the AMD GPUs in the Steam Survey results also saw minor upticks in adoption. Recent reports out of Japan show that AMD has garnered massive interest since the launch of the RX 9070 series GPUs, with claims of 45% market share coming as a surprise after NVIDIA reached 90% GPU market share in December last year. While NVIDIA's supply issues are likely at least partially to blame for AMD's increased popularity, there is also a growing sentiment amongst gamers, backed by some of our own testing, that NVIDIA is more interested in AI and simply isn't equipping its gaming graphics cards with enough VRAM for high-resolution and high-refresh rate gaming.
Sources:
Steam, Newegg
The most recent Steam Hardware & Software Survey, updated for March 2025, however, tells a more confusing story. While adoption rates for NVIDIA GeForce RTX 5000 series GPUs is certainly slow, with the RTX 5080 being the only 5000 series GPU to even feature on the chart, with 0.19% growth over the last month, gamers seem to be moving away from the RTX 4000 series even faster. The GPU that showed the most growth during the last Steam Survey is the NVIDIA GeForce GTX 1650, which is already six years old. It's also interesting to note that most of the AMD GPUs in the Steam Survey results also saw minor upticks in adoption. Recent reports out of Japan show that AMD has garnered massive interest since the launch of the RX 9070 series GPUs, with claims of 45% market share coming as a surprise after NVIDIA reached 90% GPU market share in December last year. While NVIDIA's supply issues are likely at least partially to blame for AMD's increased popularity, there is also a growing sentiment amongst gamers, backed by some of our own testing, that NVIDIA is more interested in AI and simply isn't equipping its gaming graphics cards with enough VRAM for high-resolution and high-refresh rate gaming.
28 Comments on High NVIDIA RTX 5000 Pricing Pushes RTX 4060 to Top of GPU Sales Charts
My RTX 4060 media PC can run most stuff fine too so meh. If I build a new gaming PC in 2-4 years I dont think it will be a high end build. I quite like the SFF challenge. Hopefully we can get 9070xt performance in a SFF LP package by then.
Sure the availability at msrp is low but it's still not impossible to find some (screenshot from a well known french shop):
Baseline: $200 (this is where it's still profitable and should've* sit in a healthy market).
MSRP: $400 (because NVIDIA expect us to pay even more than that).
Street price: go wild but don't you dare go below 550 in the first couple weeks.
Reviews: "This GPU does possibly has some disadvantages and it's arguably not that affordable but it's a solid choice for a high quality gaming computer."
Joe Public: "Screw it, I'm flying to Las Vegas."
*my personal opinion based on the fact the relative complexity of 5060 Ti's PCB in general and die in particular is even lower than that of the 3050. GPU die production isn't as expensive as they want us to believe so it's safe to say it doesn't cost meaningfully more than one Franklin to produce a card like this, even in this market.
Desperate for a GPU, I would've gone 2nd hand and bought whatever 2/3rds my budget and called it a day. Buying in retail? With 100+ % markups? You're pissing me alright.
Granted, no one in that process is entitled to an especially gratuitous cut, so a ridiculous price is a ridiculous price, regardless of how the price came to be.
plus shipping from overseas and you get the idea that it's a newly updated price of an previously acquired best seller sport.
So I'm good. My 3080 setup and my 3060s for kids is just fine.
Yet, every time it happens, on both the month of the outlier data and the month after it, I see many tech outlet making multiple articles trying to draw conclusions from the data. There's nothing to infer from it as that data was wrong and should be ignored. Compare to two months ago to get the real change.
I'm not sure why it happens some months but not most others, nor why Valve hasn't tried to address it (perhaps fresh Steam installations have a higher chance of triggering the poll, and if so, maybe those are simply months a very high number of net cafes are upgrading?). Perhaps Valve hasn't done anything about it because the numbers are not meant to be a completely accurate snapshot of the market at all times, but just a "good enough" for developers to know what to target. But it's confusing because it keeps leading outlets to making articles on these changes that aren't actually happening.
I went with Nvidia > AMD > Intel.
Pushing 4K pixels...AMD left me with no choice. So I'm stuck with a 5080 until the 60 series comes out. I hated paying this much for a GPU I didn't want, but I will say I love the visuals I'm getting over my 6900XT. Dusting off some oldies, but goodies and I'm just in awe of what I've been missing.
Elden Ring - Metro Exodus - Cyberpunk
RT with playable frames...The detail... The smoothness maxed out... man...
Games are declining in quality quite often. Only a few games are really justifying a graphic card purchase.
Now still waiting for 9070 xt to start selling around here
RT is here to stay and even on lower settings you need some of it going forward. Thank god AMD realized this and fixed rDNA4's RT performance somewhat.
Here's the first sign.
People that bought 4070's before the 5070's launch are the real winners right now.
Being stabbed in the kidney is better than being stabbed in both kidneys, but I don't think I'd be recommending it.Just wait for the dust to settle.
There are three more models from Nvidia and two more models from AMD that are yet to even launch.
I'm expecting MSRP 9070-series by the end of Spring and probably small discounts on the 5070/80 series, if not a bump in VRAM using 3Gbit modules at the same price, assuming AMD can match demand with supply. The 7800XT is capping how much people will pay for a 9070 and there's enough stock left of the 7900XT to discourage people from buying price-scalped 9070XTs.
I'd say: let the ignorant public buy Nvidias trash, they sure are getting what they deserve.