GeForce RTX 5070 Ti graphics cards are due to hit international markets this Thursday (February 20), only in custom design form. NVIDIA will not be rolling out a Founders Edition model for this mid-to-high GPU product tier. Yesterday, an NDA-busting leak emerged online; hinting at a mixed bag of synthetic benchmark scores. When compared to new-gen and past-gen siblings, the incoming GB203 GPU-based family's "price-to-performance ratio" was greeted with plenty of online community skepticism. Considering that only a minority of AIB companies are reportedly engaged in the supply of cheaper offerings, the early outlook for overall GeForce RTX 5070 Ti launch pricing is generating further dissatisfaction. Team Green's first wave of "Blackwell" gaming GPUs launched late last month, straight into chaotic market conditions.

At CES 2025, NVIDIA set a baseline MSRP of $749. Fresh reports suggest that hardware review outlets will be delivering comprehensive verdicts tomorrow. VideoCardz believes that the lifted review embargo will be "exclusively for MSRP cards," based on information gleaned from their network of press contacts. The GPU specialist publication has kept tabs on fluctuating GeForce RTX 50-series prices for a while—several recent reports have levelled criticism at prominent Team Green board partners; namely ASUS and MSI. Plenty of venom was directed at the former, due to last month's launch of the: "GeForce RTX 5080 PRIME non-OC model at MSRP, and it was covered in the first reviews...Except, it was increased by 26% the following week. This way, ASUS has cheated the system and got both the early coverage and was still able to sell cards at a higher price." VideoCardz predicts a similar pattern for this week's release of custom GeForce RTX 5070 Ti designs, in particular ASUS PRIME and TUF Gaming SKUs. Their latest report directed additional ire toward the source of all things Blackwell: "unless NVIDIA has no problem with this, this is not how MSRP cards should be announced. It is very misleading for customers and puts reviewers in a very bad light. Their conclusions might be completely different if the card is said to cost much more."

Sparkle, a notable Intel GPU board partner, introduced its dual-fan GUARDIAN custom design late last year. The Taiwan-based manufacturer's Arc B570 GUARDIAN 10 GB model launched mid-way through January—on day one, TechPowerUp's W1zzard awarded this particular card with "Highly Recommended" and "Great Value" badges. In a December leak, Sparkle's roadmap revealed Sparkle's plans for an upcoming Arc B580 GUARDIAN 12 GB SKU. A launch window was not denoted, but the new card would seemingly arrive after the early 2025 release of Sparkle's B580 TITAN Luna OC model. VideoCardz and its network of observers have detected a new listing on the official Sparkle website; signalling the B580 GUARDIAN's arrival.

Sparkle's Arc B580 GUARDIAN graphics card seems to be available for purchase in the United Kingdom, at the time of writing. CCL Computers and AWD IT have units in-stock at their respective warehouses, ready for immediate shipping. Both e-tailers have priced their offerings at £289.99 (including VAT), AWD has kindly knocked off £10 from their original demand of £299.99. Overclockers UK has a pre-order listing, coming in at a very reasonable £274.00 (incl. VAT). The Sparkle Arc B580 GUARDIAN 12 GB model conforms to Intel reference specifications, so global costs of ownership are likely sticking close to baseline MSRP.

Yesterday, NVIDIA confirmed that board partner GeForce RTX 5070 Ti graphics cards (minus a Founders Edition) will be hitting global retail markets on February 20. Team Green has set a baseline MSRP of $749 (USD) for North America, and €884 (plus region variable VAT) for European territories. Recent accidental e-tail listings have presented daunting price points (in Austria and France), that sit far higher than NVIDIA's guideline figure. A fresh VideoCardz news report piles on extra pain; various readership tip-offs have indicated that next week's population of launch products will be composed of mostly very expensive offerings. CaseKing.de has listed a grand total of twelve ASUS, GIGABYTE and MSI GeForce RTX 5070 Ti cards—the cheapest non-overclocked option comes in at €1149 (including customary 19% sales tax), plus shipping costs starting at €4.99. GIGABYTE's premium-tier AORUS RTX 5070 Ti MASTER is priced at €1399 (incl. VAT). This German retail outlet is not known to implement generous discounts, especially early on in a product's lifespan. VideoCardz looked elsewhere for evidence of baseline MSRP conformant AIB cards. Press outlets could be analyzing placeholder numbers, so things could change closer to release day.

Proshop in Denmark and Finland seem to be the only e-tail outlets (in Europe/Scandinavia) that offer a model that conforms to official NVIDIA minimum pricing decree. The non-overclocked barebones Inno3D RTX 5070 Ti X3 card is priced at 6899 kr (incl. VAT) in Denmark, and €924 (incl. VAT) in Finland. An extra €75 premium grants access to an overclocked sibling: Inno3D RTX 5070 Ti X3 OC. Potential buyers—in North America—have one baseline MSRP-friendly option, courtesy of Micro Center. VideoCardz highlighted the PNY RTX 5070 Ti Overclocked Triple Fan model's price point of $750. At the time of writing, they believe that this is the only example of a factory-overclocked card sticking to Team Green guidelines. AMD's incoming Radeon RX 9070 GPU series is set to battle it out with NVIDIA's next wave of "Blackwell" GPUs. According to industry whispers, Team Red will be deeply involved in analysis of GeForce RTX 5070 Ti market performance. Speculative first wave RDNA 4-based graphics card pricing has leaked online this week; will they commit to undercutting their main competition?

European PC hardware retailers are readying themselves with NVIDIA GeForce RTX 5070 Ti partner models, ahead of the GPU's freshly scheduled launch on February 20. Tech news sites and industry watchdogs have already sniffed out preliminary pricing; courtesy of accidental listings of MSI custom card designs in France and Austria. We are more than a week away from GeForce RTX 5070 Ti release day, so speculative price points are subject to change. The Austrian arm of MediaMarkt was quick to correct matters after an accidental leak, and proceeded to remove an MSI GeForce RTX 5070 Ti GAMING TRIO OC PLUS product page from its webstore. VideoCardz managed to preserve fundamental details, prior to MediaMarkt AT's de-listing of the offending item. The card's alleged €1169 asking price has raised Central European eyebrows—factoring in the region's customary VAT, we are looking at an approximate 32% increase over NVIDIA's baseline MSRP (€884). It should be noted that a Founders Edition does not exist in Team Green's upper-mid "Blackwell" GPU segment.

MSI's price point for its GeForce RTX 5070 Ti VENTUS 3X OC PLUS card is expected to reside closer to Team Green's recommendation, but this barebones offering sits within the company's "entry-level" product tier. The manufacturer's GAMING TRIO OC PLUS range tends to slot right into middle of product hierarchies—provisioned RGB lighting, larger heatsinks and miscellaneous fancy features often demand an upcharge at retail. Tomasz Gawroński (aka GawroskiT) happened upon additional MSI listings in France; an unnamed e-tailer has priced the GeForce RTX 5070 Ti GAMING TRIO OC PLUS at €1149 (€20 cheaper than MediaMarkt AT). The upper crust MSI GeForce RTX 5070 Ti VANGUARD SOC LIMITED EDITION model demands that French customers part way with €1199, for the pleasure of ownership.

The AMD Ryzen 9 9950X3D and Ryzen 9 9900X3D "Zen 5" processors are due for launch at some point next month, but Team Red's recent-ish introductory presentation did not include any details regarding prices. Given patterns demonstrated by previous generations of Team Red's popular 3D V-Cache-equipped CPUs, we can safely assume that the incoming duo will demand a premium over the already released Ryzen 7 9800X3D SKU (MSRP: $479). Late last week, momomo_us happened upon speculated price points during a sleuthing session involving a comparison shopping website.

The PCPartPicker's price aggregation engine pulled data from two Newegg listings—now scrubbed from existence—that outlined a cost of $699.99 (plus a $12.41 shipping fee) for the 16-core Ryzen 9 9950X3D model, and $599.99 (plus shipping) for the 12-core Ryzen 9 9900X3D. Fortunately, VideoCardz preserved this information over the weekend. PCPartPicker has removed the aforementioned figures from its price history chart system, and Newegg has delisted the offending pages. The leaked price points align closely with MSRPs set for previous-gen (Zen 4) Ryzen 9 7000-series CPUs: $699 for the 7950X3D, and $599 for 7900X3D. The de-listed prices could be based on placeholder information—the Ryzen 7 9800X3D launched last November with a generational premium of $30 (Ryzen 7 7800X3D's original MSRP was $449). AMD has alluded to gaming performance being on a roughly even plane, so the incoming Ryzen 9 9950X3D and 9900X3D models are not expected to surpass the Ryzen 7 9800X3D as "THE best gaming processor."

The buying landscape for GeForce RTX 5090 and RTX 5080 graphics cards is looking barren, just one week post-launch—global demand has far outstretched initial supply. Mid-week news points to two of NVIDIA's board partners increasing MSRPs for the top-end Blackwell GPU models, seemingly adding insult to already inflicted injuries. ASUS and MSI's North American online stores are completely devoid of stock—at the time of writing, almost all product entries are accompanied by "notify me" tags. The two hardware manufacturers have implemented comprehensive price hikes—as reported by VideoCardz. The publication pinpointed flagship models, as prime examples. The liquid-cooled ASUS ROG Astral LC RTX 5090 OC Edition 32 GB model was already a pricey prospect at launch ($3099), but the official store has tacked on another $311. A total charge of $3410 gets you one of the nicest and feature-rich card designs on the market, but you will be paying a premium of $1411—above Team Green's official GeForce RTX 5090 MSRP of $1999—for the privilege of ownership and/or bragging rights. Further down in the product stack—TechSpot noted that a Prime GeForce RTX 5080 (non-OC) 16 GB model has jumped from an original figure of $999, up to $1,264. At the time of writing, this price has been re-adjusted back down to just below $1000—thanks to a special "deal." The overclocked Prime variant is currently priced at $1320.

Looking at the MSI US store, VideoCardz reported on all GeForce RTX 5090 and RTX 5080 cards being priced north of original MSRPs—they highlighted a lowly not-overclocked RTX 5080 16G VENTUS 3X model having its price adjusted upwards—now $1140, instead of the original $1000 (at launch). MSI's "cheapest" RTX 5090 card is another VENTUS 3X design—this non-OC model is now $380 more expensive than last week's asking price ($2000). Overall, MSI's US webshop has raised prices in the ranges of $140 to $500 for GeForce RTX 5080 cards, and $380 to $790 for RTX 5090 offering—according to VideoCardz research. The company's RTX 5090 SUPRIM LIQUID SOC flagship design is not quite expensive as the equivalently appointed ASUS liquid-cooled model, but the newly adjusted MSRP of $2790 is difficult to digest. Press outlets have noted that listings on Newegg are up to $40 more expensive, when compared to the prices published on MSI's first-party store. As an added incentive, the MSI North American store is offering potential buyers a saving of: "$200 on MPG 322URX QD-OLED at checkout with RTX 5080/5090 series purchase."

Razer, the leading global lifestyle brand for gamers, today announced the Razer Wolverine V3 Pro and Wolverine V3 Tournament Edition, its premium Xbox controllers, are now available in a stunning new White colorway. White brings a fresh new look to Razer's latest Pro controllers for the perfect blend of elegance and performance. The new lineup appeals to the competitive console and PC gamers who want a clean look to match their gaming setups.

Combining lightning-fast inputs, optimization for esports, and tournament-ready performance, the White Wolverine V3 lineup will allow players to express their individual style without compromising their competitive edge. Stay one step, one shot, and one level above the competition with the Razer Wolverine V3 Pro—the definitive wireless esports controller. Officially licensed by Xbox, play like the world's best on console and PC with speed, control, and precision that helps you clutch up for the win.

NVIDIA's third graphics card from the RTX 50-series "Blackwell" generation, the GeForce RTX 5070 Ti, reportedly launches on February 20, 2025, according to a VideoCardz report. Reviews of RTX 5070 Ti priced at the NVIDIA MSRP of USD $749 should go live on February 19, with reviews of cards priced above MSRP following on February 20. All cards go on sale from February 20.

The RTX 5070 Ti is based on the same 5 nm "GB203" silicon as the RTX 5080 that launches later this week, but while the RTX 5080 maxes the silicon out, enabling all 84 SM, the RTX 5070 Ti is slightly cut down, with 70 out of 84 SM being enabled, resulting in 8,960 CUDA cores, 280 Tensor cores, 70 RT cores, 280 TMUs, and an unknown number of ROPs. The memory size is 16 GB, across the chip's full 256-bit GDDR7 memory interface, although NVIDIA didn't confirm memory speeds. Its TGP is down to 300 W compared to the 360 W of the RTX 5080.

Gplay.BG's YouTube channel uploaded a fascinating video feature over the past weekend—providing another look at PowerColor's Radeon RX 9070 XT Red Devil special edition retail package. The Bulgarian retailer's CEO—Ivan Hinov (aka DonBrutar)—appeared to have a sealed box in-hand. Gplay's presentation implies that they have joined the ranks of other European shops having RDNA 4-based cards in-stock, although VideoCardz reckons that special/limited edition Red Devil bundles (of recent generations) are normally distributed to media outlets. Hinov repeatedly referred to one of VideoCardz's recent news articles—regarding a speculated AMD Radeon RX 9070 GPU series launch window. Industry insiders reckon that AMD had—initially—formed a release strategy focusing on late January, possibly on the 23rd. The new cards will be launched around March time, according to an official Team Red statement.

Gplay's video provides some extra insight on this topic—Hinov confirms (in a roundabout way) that his company received information about a January release window, prior to Team Red's announcing of a postponement. The VideoCardz insider network discovered possible launch MSRPs of: "around $899 for the RX 9070 XT, and $749 for the non-XT." Interestingly, Gplay's chief commented on these rumors during his comparison segment: "delay of the Radeon RX 9070 (non-XT) and Radeon RX 9070 XT has created uncertainty. These cards were expected to launch at prices significantly higher than the Radeon RX 7800 XT and close to the Radeon RX 7900 XT, which makes little sense. For example, the Radeon RX 9070 XT was rumored to cost 500 BGN (~$269 USD) more than the RX 7900 XT while offering only marginally better performance. This pricing strategy was a clear mistake."

MSI has officially confirmed that its upcoming GeForce RTX 50 series graphics cards will face limited availability when they launch on January 30, coinciding with the second day of the Lunar New Year. According to MSI's official account, the constrained supply originates from an insufficient allocation of GPU cores provided by NVIDIA, making it difficult for the manufacturer to meet the expected high demand. Some retailers even claimed they only receive single-digit quantities of these cards, leading to a dramatic price hike in certain regions. In extreme cases, prices have been observed at nearly twice the official MSRP, leaving many potential buyers concerned about availability and affordability. Taiwanese media outlet BenchLife.info previously indicated that "communication issues" between NVIDIA and its board partners contributed to the limited supply. These complications and holiday-related manufacturing and shipping disruptions have constrained how many units can be delivered to stores by launch day.

As a result, enthusiasts aiming to purchase a new GPU at MSRP—or even at slightly higher prices—might face an uphill battle. Despite the rocky start, supply levels will gradually improve in February. The precise rate of this improvement is unclear, but many anticipate that more stock will arrive as production normalizes and communication between NVIDIA and its partners recovers. For now, consumers should prepare for limited stock and potentially inflated prices, especially on day one of the launch. Those hoping to upgrade immediately may need to secure a pre-order or wait until supply becomes more stable in the coming weeks. Scalpers are already reserving "guaranteed" slots for RTX 5090 GPU at up to $7000 per GPU, indicating that supply is tight. However, we must wait for the official launch day to see if the situation improves.

Finland's Proshop has listed eight GIGABYTE GeForce RTX 5080 custom design graphics card models, complete with prices in Euros—please note that value added tax (VAT) is included. Team Green's CES 2025 "Blackwell" announcement revealed an MSRP of €1229 (without VAT: €979) for the GeForce RTX 5080 Founders Edition (for Finland, and other European countries). Board partners usually tack on extra charges for their custom interpretations—fancier variants commonly demand a premium upcharge. The VideoCardz sleuthing network has discovered that GIGABYTE's launch selection errs more towards the upper-end—Proshop's premature listing reveals only a single model coming in at Team Green's baseline MSRP. As always, these figures are subject to change—we are still in a pre-launch holding pattern.

The GIGABYTE RTX 5080 WINDFORCE OC card is the only listed model that adheres to NVIDIA's standard MSRP—VideoCardz has kindly crunched the numbers (refer to their diagram below) and reckons that the seven other options demand premiums across a range of 15% to 35%. Recent GIGABYTE press material places every model in a premium tier, even the entry-point SFF-Ready WINDFORCE OC model. An upcharge of 440 Euros is applicable with GIGABYTE's range-topping AORUS Xtreme WaterForce option. One step above Team Green MSRP baseline bags you the GeForce RTX 5080 GAMING OC model—an extra investment of 190 Euros goes into a larger cooling solution and shroud design (featuring RGB lighting). TechPowerUp anticipates further price leaks to emerge—from other manufacturers—as we close in on launch day: January 30.

What we've all been waiting for, might just have appeared and what we're talking about is of course the pricing of NVIDIA's upcoming graphics cards. @wxnod has posted a single screenshot on X/Twitter of what could be the MSRP of the RTX 5090 and RTX 5080 in China. The MSRP of the RTX 4080 was 9,499 RMB and the RTX 5080 appears to be not that much higher, at 9,999 RMB, but this still equates to about US$1,370, although do note that there's 13 percent sales tax/VAT in China.

Now as for the RTX 5090, things won't be as rosy. The RTX 4090 had an MSRP of 12,999 RMB in China and the RTX 5090 comes in at an insane 18,999 RMB or US$2,600. That's a price hike of a not insignificant 46 percent over the RTX 4090 and this might make it the most expensive consumer graphics card ever released. We'd suggest taking these prices with a helping of NaCl just to be on the safe side. The cards are expected to be available some time in January according to the screenshot.

Update 15:34 UTC: A second picture was posted in the same thread on X/Twitter that shows the expected launch months of the lower-tier RTX 5000-series cards as well and it appears to be taken from a video.

Official Ryzen 9000-series pricing has leaked just ahead of the launch, courtesy of Newegg and BestBuy in the US. Serial leaker @momomo_us over at X/Twitter managed to snap screenshots of the pricing before it was removed by the retailers. This might've been because of a mixup, since the Ryzen 9000-series was supposed to launch today, before being pushed back to the 8th and 14th of August respectively, depending on the SKU. Admittedly the pricing might still change, but it's highly likely that the leaked pricing is AMD's MSRP for the four new CPUs, as both of the retailers have listed identical pricing for the four SKUs.

The good news for prospective buyers of the new CPUs is that AMD has lowered the pricing across the board compared to the launch pricing for the Ryzen 7000-series, especially at the higher-end. The Ryzen 5 9600X should have an MSRP of US$279, followed by US$359 for the Ryzen 7 9700X. That's US$20 and US$40 lower than their Ryzen 7000-series counterparts respectively. The Ryzen 9 9900X should retail for US$449, followed by US$599 for the Ryzen 9 9950, both US$100 less than their Ryzen 7000-series counterparts. This could in part be due to the expected X3D parts coming at a later point in time and AMD now knowing it has to offer the non X3D SKUs for a more competitive price point.

EK, the leading computer cooling solutions provider, is introducing the EK-Pro GPU WB RTX 4090 WindForce V2 - Nickel + Inox, an enterprise-grade full-cover water block designed specifically for the NVIDIA GeForce RTX 4090 WindForce V2 24G graphics card. The water block features a CNC-machined nickel-plated copper base paired with a precision laser-cut stainless-steel top, ensuring both durability and superior liquid cooling efficiency. It fully covers and cools the GPU, VRAM, and VRM components by directing the cooling liquid over these essential areas to efficiently dissipate heat.

Utilizing the Open Split-Flow cooling engine design, this water block delivers exceptional cooling performance. It boasts minimal hydraulic flow restriction, making it compatible with lower-powered water pumps or those running at reduced speeds without compromising efficiency. The jet plate and fin structure geometry are meticulously optimized to ensure uniform flow distribution with minimal loss, achieving optimal cooling efficiency. Remarkably, this water block maintains outstanding cooling performance even when the water flow is reversed, consistently surpassing expectations. It also features a single-slot I/O bracket.

The Arctic Camo Special Edition controller is now making its worldwide debut! It was originally launched in the United States on May 2023 at select retailers and will now expand to international markets to reach more fans. Arctic Camo features a patchwork of rugged white and gray that all tie together into one striking visual. This monochromatic multitool, from the thumbsticks to the hybrid D-Pad and all the way to the triggers, is the perfect purchase for gamers who crave a controller that exudes both style and sophistication.

Like the rest of the Camo series, Arctic Camo comes with features which make Xbox controllers stand out. Enjoy modern sculpted surfaces and refined geometry for enhanced comfort during gameplay—with a hybrid D-Pad that allows your fingers to glide across the surface, textured grips on the bumpers, triggers, and back case for a stronger support. By using Bluetooth and Xbox Wireless, the Arctic Camo controller can connect to Xbox Series X|S and Xbox One consoles, PC, mobile phones and tablets (see xbox.com/controller-compatibility for more details).

EK, the renowned premium liquid cooling gear manufacturer, is proud to unveil its latest accessory that promises to streamline the assembly process for enthusiasts and professionals alike: the EK-Loop Stainless Steel Gauge Card. Crafted from durable stainless steel and designed for simplicity, this handy tool is an essential accessory for anyone involved in water cooling. Its primary function serves to drastically simplify the search for the correct assembly parts, ensuring that users can effortlessly find compatible components. Multifunctional by design yet primarily aimed at enhancing the water cooling experience, the EK-Loop Gauge Card is the accessory you didn't know you needed—until now.

Preventing Assembly Errors Before They Happen
With the Gauge Card, measuring and matching bolt and nut sizes becomes effortless. It accurately determines the bolt size and length for any component, including nut size measurements for M2.5, M3, and M4 nuts. This guarantees compatibility and ease of assembly across a wide range of components. The card also allows for the identification of different screw diameters (M4, M3.5, M3, M2.5, M2) and screw dimensions effortlessly, making it more straightforward to select the right parts for your build. Screw length identification up to 30 mm further ensures precise fitting and optimal security of components, while the tool aids in avoiding the insertion of the wrong bolts in the wrong places - thus preventing potential damage to sensitive PCBs. Moreover, the EK-Loop Gauge Card aids in the determination of Allen key sizes (2, 2.5, 6, 8, 9), simplifying the search for the right tool for the job.

Two months ago, NVIDIA introduced its GeForce RTX 40 SUPER series to the market, bringing a trio of models: RTX 4070 SUPER, RTX 4070 Ti SUPER, and RTX 4080 SUPER. Today, according to the report from ComputerBase, NVIDIA's latest trio has recorded a drop in pricing recently, and it now retails under MSRP in German stores. The RTX 4070 SUPER started with an MSRP of 659 Euros ($599 in the US) and is now available from 589 Euros. Its older brother, the GeForce RTX 4070 Ti SUPER, started with an MSRP listing of 889 Euros ($799 in the US) and is now retailing from 840 Euros. Lastly, the NVIDIA GeForce RTX 4080 SUPER has been listed at 1,109 Euros ($999 in the US) and is now retailing with a small discount at 1,092 Euros.

Once NVIDIA launched a new GPU generation, it became a custom for these cards to be retailed over their MSRP long before prices were adjusted and settled. However, with the latest SUPER refresh, this seems to be one of the fastest price adjustments. This could be caused by either an improvement in the supply chain or leveled supply and demand, making it so that these cards are finally trading below their launch-level MSRPs.

MSI is preparing to launch its MPG 321URX QD-OLED monitor this month—we first spotted this model during an official expansion of the company's QD-OLED gaming monitor lineup—utilizing Samsung Display Gen 3 panels. The announcement outlined an initial MSRP of $1199 for MSI's MPG 321URX gaming monitor, although a time-limited special introductory offer of $949 was later advertised. ASUS Republic of Gamers (ROG) released its Swift OLED PG32UCDM gaming monitor (in USA and UK markets) late last week—competing at a $1299 price point with MSI's 321URX model. The two companies are attempting to outdo each other—earlier this month MSI pledged a 3-year warranty on its OLED panel products, semi-forcing ASUS into matching that generous offer—they previously advertised a two-year period for ROG Swift OLED monitors.

Monitors Unboxed has investigated alleged permanent MSI MSRP price cuts—affecting the MPG 321URX, as well the 49-inch 491CQP and 27-inch 271QRX QD-OLED models. The manufacturer appears prepped to undercut its competition to the tune of $350 (MPG 321URX vs. PG32UCDM): "I've gotten a second update from MSI regarding the MSRP of their QD-OLEDs. They have decided to change their mind and offer their previously lowered pricing permanently, instead of just as an introductory price. That means the official MSRPs of their products are as follows (read more after the jump)." At the time of writing, MSI's MPG 321URX QD-OLED is available to pre-order at a few North American and UK e-tailers, although a couple of listings state the item is "coming soon," or due in stock by early April.

NVIDIA's decision to shave off $200 from its GeForce RTX 4080 GPU tier has caused a run on retail since the launch of SUPER variants late last month—VideoCardz has investigated an apparent North American supply shortage. The adjusted $999 base MSRP appears to be an irresistible prospect for discerning US buyers—today's report explains how: "a week after its release, that GeForce RTX 4080 SUPER cards are not available at any major US retailer for online orders." At the time of writing, no $999 models are available to purchase via e-tailers (for delivery)—BestBuy and Micro Center have a smattering of baseline MSRP cards (including the Founders Edition), but for in-store pickup only. Across the pond, AD103 SUPER's supply status is a bit different: "On the other hand, in Europe, the situation appears to be more favorable, with several retailers listing the cards at or near the MSRP of €1109."

The cheapest custom GeForce RTX 4080 SUPER SKU, at $1123, seems to be listed by Amazon.com. Almost all of Newegg's product pages are displaying an "Out of Stock" notice—ZOTAC GAMING's GeForce RTX 4080 SUPER Trinity OC White Edition model is on "back order" for $1049.99, while the only "in stock" option is MSI's GeForce RTX 4080 Super Expert card (at $1149.99). VideoCardz notes that GeForce RTX 4070 SUPER and RTX 4070 TI SUPER models are in plentiful supply, which highlights a big contrast in market conditions for NVIDIA's latest Ada Lovelace families. The report also mentions an ongoing shortage of GeForce RTX 4080 (Non-SUPER) cards, going back weeks prior to the official January 31 rollout: "Similar to the RTX 4090, finding the RTX 4080 at its $1200 price point has proven challenging." Exact sales figures are not available to media outlets—it is unusual to see official metrics presented a week or two after a product's launch—so we will have to wait a little longer to find out whether demand has far outstripped supply in the USA.

Sennheiser has launched its brand-new open-back HD 490 PRO reference studio headphones, purpose-built for producing, mixing and mastering. The circumaural, dynamic headphones feature highly precise sound reproduction and a very wide and realistic sound stage. This superior accuracy and range give producers, mixing and mastering engineers, as well as musicians, the transparency they need for critical mixing decisions and for confidently resolving any panning placement issues. The HD 490 PRO and HD 490 PRO Plus (includes additional accessories) are available now.

"If you compare today's music productions with that of ten, 20 years ago, you will notice how the massively increased computing power and complex parameter automation have changed the way in which music is made," shares Jimmy Landry, Category Market Manager for MI at Sennheiser. "In every genre, engineers and music creators are continuously pushing boundaries, creating extremely complex mixes that can be prone to so-called 'audio blind spots'. Mixes can be crowded and muddy, with too many instruments sitting at the same position and their frequencies competing. For the engineer or musician, it becomes difficult to hear each individual instrument or voice distinctly. This goes to show the importance of a good pair of studio headphones."

AMD's December 2023 launch of new Instinct series accelerators has generated a lot of tech news buzz and excitement within the financial world, but not many folks are privy to Team Red's MSRP for the CDNA 3.0 powered MI300X and MI300A models. A Citi report has pulled back the curtain, albeit with "projected" figures—an inside source claims that Microsoft has purchased the Instinct MI300X 192 GB model for ~$10,000 a piece. North American enterprise customers appear to have taken delivery of the latest MI300 products around mid-January time—inevitably, top secret information has leaked out to news investigators. SeekingAlpha's article (based on Citi's findings) alleges that the Microsoft data center division is AMD's top buyer of MI300X hardware—GPT-4 is reportedly up and running on these brand new accelerators.

The leakers claim that businesses further down the (AI and HPC) food chain are having to shell out $15,000 per MI300X unit, but this is a bargain when compared to NVIDIA's closest competing package—the venerable H100 SXM5 80 GB professional card. Team Green, similarly, does not reveal its enterprise pricing to the wider public—Tom's Hardware has kept tabs on H100 insider info and market leaks: "over the recent quarters, we have seen NVIDIA's H100 80 GB HBM2E add-in-card available for $30,000, $40,000, and even much more at eBay. Meanwhile, the more powerful H100 80 GB SXM with 80 GB of HBM3 memory tends to cost more than an H100 80 GB AIB." Citi's projection has Team Green charging up to four times more for its H100 product, when compared to Team Red MI300X pricing. NVIDIA's dominant AI GPU market position could be challenged by cheaper yet still very performant alternatives—additionally chip shortages have caused Jensen & Co. to step outside their comfort zone. Tom's Hardware reached out to AMD for comment on the Citi pricing claims—a company representative declined this invitation.

European buyers are facing a baseline MSRP of €1109 for the upcoming GeForce RTX 4080 SUPER graphics card family, thanks to extra sales taxes affecting purchases in the region's various countries. North American customers are set to "enjoy" a more reasonable entry point of $999 come January 31, including various custom options from NVIDIA's board partners—ZOTAC lead the charge with their non-overclocked offerings matching Team Green's Founders Edition MSRP. A small selection of brave retailers have already delivered GeForce RTX 4080 SUPER graphics cards to customers, while others have simply gone live with their asking prices.

Germany's Notebooksbilliger (translation: cheaper laptops) online store has produced product pages for all sorts of custom GeForce RTX 4080 SUPER cards—prices start off at NVIDIA's €1109 baseline, and ramp up to a maximum of €1379 for the fanciest option (ASUS ROG STRIX RTX 4080 SUPER OC). A VideoCardz report focuses mostly on the cheapest products listed by Notebooksbilliger.de. Five non-overclocked custom designs sits at the bottom of the webshop's RTX 4080 SUPER pricing pile: ASUS TUF GAMING, GIGABYTE SUPER WINDFORCE, SUPER WINDFORCE V2, Inno3D X3 and ZOTAC's Trinity Black Edition. At the time of writing, Notebooksbilliger's customers cannot pre-order any of the listed GeForce RTX 4080 SUPER cards—the full checkout process could be unlocked early next week, a few days ahead of the official January 31 launch day.

A couple of custom design prices emerged over the past weekend—courtesy of VideoCardz's determined approach to unearth GeForce RTX 40 SUPER-related information prior to a staggered lifting of NVIDIA review embargoes. Their most recent investigation has pulled details from the Overclockers UK retail site, as well as Jimm's PC-Store in Finland. The article first focuses on the British e-tailer's tendency to tack on an extra couple of Pounds (£/GBP) when charging for top-flight GPU options—a prime example being their £1350 asking price for a very-tricked out ASUS ROG STRIX RTX 4080 SUPER OC card. NVIDIA's basic guide MSRP for the UK is £959, so we are looking at a steep £391 premium/upcharge for the high-end ASUS model. Overclockers has removed this particular listing and other SUPER-related pages from their site. ZOTAC Gaming's GeForce RTX 4080 SUPER Trinity Black Edition card was spotted sitting at £959 on OC UK, which is line with the company's promise to keep non-overclocked models locked in at NVIDIA MSRP.

Jimm's PC Store in Finland has not removed listings for various customized Ada Lovelace SUPER options (at the time of writing). VideoCardz noted that Finnish customers pay a natural premium for PC hardware, due to greater VAT demands in the region (when compared to other European countries)—RTX 4080 SUPER MSRP here is reportedly €1149 instead of €1109. GIGABYTE's GeForce RTX 4080 SUPER AORUS MASTER graphics card is the true headliner here, in terms of Euros. At a smidge below €1360, this represents a hefty premium of €211 over the Finnish MSRP. The next most expensive option is a stealthy looking MSI GeForce RTX 4080 SUPER SUPRIM X card, coming in at €1299.90. Four RTX 4080 SUPER models sit at the Finnish MSRP of €1149—two GIGABYTE WINDFORCEs, an MSI VENTUS 3X OC, and an ASUS TUF Gaming card. VideoCardz took a peek further down in the hierarchy, please check out the entire article for (less controversial) leaked pricing regarding GeForce RTX 4070 SUPER and RTX 4070 Ti SUPER options.

NVIDIA revealed basic price guides for GeForce RTX-40 SUPER graphics cards at the recently concluded CES 2024 trade show, but their board partners largely stayed coy about figures for customized options (review embargoes will be lifted soon). ZOTAC broke the mold later on in the week, with press material updated to reflect that non-overclocked models will adhere to Team Green's basic MSRP. However, premium charges for overclocked SUPER Twin Edge OC, AMP HOLO, Trinity OC and AMP Extreme AIRO cards remain a mystery. VideoCardz decided to conduct some weekend detective work, and fiddled around on Newegg and Best Buy online stores—although the focus shifted to other brands/manufacturers.

Workaround methods were implemented in order to prematurely extract card prices, before NVIDIA's staggered schedule of reveals for customized versions of the GeForce RTX 4070 SUPER, RTX 4070 Ti SUPER and RTX 4080 SUPER GPUs (throughout January). The leaked results show that GIGABYTE and PNY have custom overclocked GeForce RTX 4070 SUPER models targeting base MSRP at $599, while MSI has several options exceeding that base level—ranging from $10 to $50 premiums. GIGABYTE's GAMING OC card also tops the table at $649. Jumping up to the GeForce RTX 4070 Ti SUPER tier, we see a GIGABYTE Gaming OC model sitting at $849.99 and an MSI VENTUS 3X OC going for $899.99. The sole custom GeForce RTX 4080 SUPER within the VideoCardz article appears to be an MSI VENTUS 3X OC; we are witnessing a $100 extra tacked on for this design.

Renowned PC hardware sleuth, momomo_us, has noticed that ZOTAC Gaming had recently revised its GeForce RTX 40-series SUPER press material with new information that details pricing for a slew of models. Their custom-designed SUPER Trinity Black Edition and Twin Edge 12 (non-OC) editions are designated as conforming to NVIDIA's official guide MSRPs—this will inevitably put pressure on competing AIB partners, who often add a little bit extra when charging for their stock-clocked models.

A handful of PC hardware publications have contacted ZOTAC regarding non-disclosed premium pricing of their overclocked range of Ada Lovelace-based SUPER GPUs, but the manufacturer is staying schtum for the moment. We will have to wait until NDAs expire, and a lifting of embargoes on reviewers + influencers. The latest information seems to confirm that ZOTAC will price their RTX 4070 SUPER 12 GB models—in Twin Edge or Trinity Black Edition guises—at the MSRP of $599. A single GeForce RTX 4070 Ti SUPER Trinity Black Edition 16 GB is coming in at $799. ZOTAC's GeForce RTX 4080 SUPER Trinity Black Edition 16 GB is set at $999.