Wednesday, March 19th 2025

NVIDIA Adjusts GeForce RTX 50 Series Pricing in Europe; Slight Reduction Result of Favourable Exchange Rate

Graphics card price watchers have highlighted refreshing downward motion in Europe, apparently affecting three out of the four GeForce RTX 50 series graphics cards. VideoCardz received a couple of email tip-offs from its pan-European audience, prompting the publication of a short investigative piece. NVIDIA's slight adjustment of official pricing for GeForce RTX 5090, RTX 5080, and RTX 5070 models is the result of a strengthened Euro. The US dollar's value has dropped by roughly 3.9 %; according to recent detective work, focusing on German trends. Team Green's "generous" reductions have arrived roughly two weeks after a stabilization of the USD-EUR exchange rate.

Curiously, the GeForce RTX 5070 Ti is an outlier here—NVIDIA did not reduce its German guide price (€879 + VAT) for this upper-mid-range offer. A Founders Edition does not exist at this GPU level, so Team Green has tasked its board partners with the creation of so-called "MSRP conformant" alternatives. One of VideoCardz's tipsters has observed various GeForce RTX 50 series models simply "rotting on shelves," due to potential buyers balking at unreasonable retailer-implemented price hikes. NVIDIA's minor changes (4.3 to 4.6 %) are unlikely to make a noticeable impact across the Euro zone.

NVIDIA GeForce RTX 50 series pricing (for Germany)—launch price to current price
  • RTX 5090: €2329 —> €2229 (-4.3%)
  • RTX 5080: €1169 —> €1119 (-4.3%)
  • RTX 5070 Ti: €879 —> €879 (0%)
  • RTX 5070: €649 —> €619 (-4.6%)
Source: VideoCardz
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15 Comments on NVIDIA Adjusts GeForce RTX 50 Series Pricing in Europe; Slight Reduction Result of Favourable Exchange Rate

#1
JustBenching
Nice, always knew this company is consumer friendly. Instead of pocketing the difference they moved it to the consumer.
Posted on Reply
#2
mate123
The cheapest 5090 I can find here (Hungary) is ~4000 eur up to 6500 eur
5080 starts from 1500 eur but usually 1800
5070 ti starts from 1250 eur but usually 1500
5070 seems to be ~870 eur
Posted on Reply
#3
Hecate91
More nonsense from nvidia to make it look like they care about the gaming market, just like the claim of them selling more 50 series card than 40 series, even though only the 4090 was available at launch.
Posted on Reply
#4
JustBenching
Hecate91More nonsense from nvidia to make it look like they care about the gaming market, just like the claim of them selling more 50 series card than 40 series, even though only the 4090 was available at launch.
And somehow it was a good thing that only 4090 was available at launch? How? At least some people that don't want to spend 2k to 3k for a gpu got their hands on cards this time around. Last generation none did.
Posted on Reply
#5
Hakker
JustBenchingNice, always knew this company is consumer friendly. Instead of pocketing the difference they moved it to the consumer.
Yeah they care so much that even the scalpers in discord channels can barely get any cards for those prices. It's more like a sweepstakes where every 2 weeks people can flock to get 5 cards for that price and idiots believing Nvidia is doing some goodwill here.
Posted on Reply
#6
JustBenching
HakkerYeah they care so much that even the scalpers in discord channels can barely get any cards for those prices. It's more like a sweepstakes where every 2 weeks people can flock to get 5 cards for that price and idiots believing Nvidia is doing some goodwill here.
That's because of demand, unfortunately nvidia asking people to stop wanting their cards doesn't make sense.
Posted on Reply
#7
evernessince
JustBenchingNice, always knew this company is consumer friendly. Instead of pocketing the difference they moved it to the consumer.
I haven't laughed that hard is a long time.

Effectively Nvidia is keeping the price here the same as all they are doing is adjusting for fluctuations in currency value. Failing to lower the price to account for the weakened dollar would in fact be another price increase as Nvidia would be making more money when the local currency is converted into dollars.

If this is your definition of consumer friendly, then there isn't an anti-consumer international company in the world according to your logic. This is entirely a normal course of business when selling in multiple countries.
Posted on Reply
#8
Hyderz
the reductions needs to come down more.... seems like people are now starting to favor amd rx9070xt because... cheaper...
not surprising given the current economy where everything's price has increased
Posted on Reply
#9
Assimilator
Cheapest 5070 in stock in the UK is £530, cheapest 9070 is £570, cheapest 9070 in stock is £600. I was considering AMD but NVIDIA is now both cheaper AND in stock...
Posted on Reply
#10
Dicfylac
"RTX 5090: €2329 —> €2229 (-4.3%)
RTX 5080: €1169 —> €1119 (-4.3%)
RTX 5070 Ti: €879 —> €879 (0%)
RTX 5070: €649 —> €619 (-4.6%)
Source: VideoCardz"

This turn out to be fake news or click bait.

Correct prices should be:
RTX 5070 starting from 678,98€,
RTX 5070Ti starting from 999,95€,
RTX 5080 starting from 1419€,
RTX 5090 starting from 3249€.

German prices from geizhals.de.
Posted on Reply
#11
SL2
mate123The cheapest 5090 I can find here (Hungary) is ~4000 eur up to 6500 eur
Almost worth a trip to AT. :D

Edit: yeah, I said almost, still silly prices
Posted on Reply
#12
N/A
$750 MSRP *0.92 equals 690 EUR. So we're being taxed 50% on top. I can buy 5070 ti for 850 +Vat same as 4070 ti super. That's insane and with only MFG to show for itself. Generational improvement is nonexistent. I expected N3 and 4090 performance by now.
Posted on Reply
#13
wait_wot
cool but there's nothing available so who cares XD
Posted on Reply
#14
john_
Currency prices going up and down all the time. If dollar starts going up, are we going to read about Nvidia increasing pricing?
Have we ever read about a price change because of euro strengthening? I have never ever read a press release saying that X company is lowering prices because of euro gaining over dollar. If I had, that's probably ages ago.

At the same time this is probably the first time AMD is having a success in the GPU market in the last many years. And it is much better to say that "Ι am lowering prices because of euro/dollar exchange rate" than saying "I am lowering prices because I suddenly face competition".
Posted on Reply
#15
rusty caterpillar
AssimilatorCheapest 5070 in stock in the UK is £530, cheapest 9070 is £570, cheapest 9070 in stock is £600. I was considering AMD but NVIDIA is now both cheaper AND in stock...
Yes, Palit 530£ with covered heatsink exhaust by the plastic shroud, the only side that is unblocked by the shroud is towards MBO :confused: The hottest part of the PCB in most GPUs is the PCB part towards the HDMI and DP ports - exactly that one is blocked on Palit .
Zotac 539£ partially covered heatsink exhaust from what I can see from angled pictures. Zotac did the same on Solid version covered exhaust of heatsink entirely on one side and is free of plastic shroud just on the side towards MBO:nutkick:. IMO I would stay away.

Hope you find that useful
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