
ZOTAC Launches GeForce RTX 5080 & 5070 Ti Apocalypse Models in China
ZOTAC started teasing a refresh of its Apocalypse product line earlier in the year. Two months later, fairly concrete details of the (still) upcoming GeForce RTX 5080 16 GB variant emerged via the NVIDIA board partner's Weibo blog. Unfortunately, ZOTAC's ultra premium 3.5-slot thick/ARGB-lit behemoth design is expected to remain exclusive to the Chinese PC hardware market. Western hardcore gaming enthusiasts are best served by the manufacturer's alternative flagship triple-slotter: GeForce RTX 5080 AMP Extreme INFINITY ULTRA. ZOTAC's mainland China and Hong Kong offices have declared the arrival of brand-new Apocalypse SKUs at retail; utilizing NVIDIA's "Blackwell" GeForce RTX 5080 and RTX 5070 Ti GPUs.
Yesterday's Weibo bulletin commenced with: "when mecha aesthetics collide with technology, and gaming passion merges with extreme performance, the ZOTAC GeForce RTX 50 Apocalypse series graphics cards are born! After (our) continuous R&D, improvement, testing and adjustment—today, newly upgraded flagship graphics cards are officially launched!" The brand has advertised the return of an apparently much-missed product line mascot: "Apocalypse Princess is back with a new look, starting a game/AI exploration journey with you." Promotional imagery and box art feature a prominent illustration of ZOTAC's flagship series heroine—this "mecha artwork" demonstrates a serious sci-fi aesthetic, albeit with a cute female protagonist leading the way. A rival AIB specializes in this type of "marketing"—Yeston's similar-ish presentation language concentrates on enchanting fantasy characters.
Yesterday's Weibo bulletin commenced with: "when mecha aesthetics collide with technology, and gaming passion merges with extreme performance, the ZOTAC GeForce RTX 50 Apocalypse series graphics cards are born! After (our) continuous R&D, improvement, testing and adjustment—today, newly upgraded flagship graphics cards are officially launched!" The brand has advertised the return of an apparently much-missed product line mascot: "Apocalypse Princess is back with a new look, starting a game/AI exploration journey with you." Promotional imagery and box art feature a prominent illustration of ZOTAC's flagship series heroine—this "mecha artwork" demonstrates a serious sci-fi aesthetic, albeit with a cute female protagonist leading the way. A rival AIB specializes in this type of "marketing"—Yeston's similar-ish presentation language concentrates on enchanting fantasy characters.