While we are used to gamers buying GPUs over their MSRPs just to get the latest and greatest, it appears that there are some limits to that. According to a Redditor, who pictured a Microcenter hardware store in Dallas, Texas, there are full shelves of ASUS ROG Astral RTX 5090 GPUs with AIO liquid cooling. Instead of the usual sold-out reaction, gamers are drawing a line at these $3,719 GPUs, leaving shelves full of GPUs retailing for almost two times their MSRP. Despite being a flagship model with great performance (we tested an air-cooled ASUS ROG Astral RTX 5090 version), all its bells and whistles aren't convincing enough for gamers to justify spending almost $4,000 on a single GPU. It could be the unusual 360 mm radiator that is difficult to accommodate in most cases or the case where gamers have started waiting for more realistically priced GPUs.

Interestingly, the regular air-cooled variants like the ASUS TUF version or the air-cooled Astral OC are nowhere to be found, as these models are priced much lower, with the TUF version carrying a $2,450 and Astral OC air-cooled version carrying a $2,800 MSRP. Of course, while these cards are not being sold at MSRP, they are likely being sold for much less than the Astral LC version, which nears the $4,000 price point. It appears that gamers are stopping the trend of paying astronomical prices over MSRP and are waiting for the supply to improve so prices can come down. In the past period, one tracker of RTX 5090 listings on eBay, averaging data for 30 days, noted that the flagship RTX 5090 tops the chart with a staggering $4,222 on secondary markets compared to its $2,000 MSRP, an increase of roughly 111%. We hope the supply situation improves and that MSRP prices with slight premiums for high-end designs make a return.