The Sennheiser brand today unveiled the HD 550, a Hi-fi headphone that balances revealing performance with effortlessly smooth tuning. Boasting sprawling stereo imaging and an ultra-light build, the HD 550 is an open invitation to unpack the lush layers of today's music and games for hours on end.

"Audiophiles looking for featherlight headphones with honest voicing and deep bass extension are in for a treat," said Klaus Hanselmann, Sennheiser Audiophile Product Manager. "While the HD 550's airy detail is obvious, customers will fall in love with its delightfully polite touch - perfect for listening for hours on end."

"Second wave" ASUS price hikes were documented online over the past weekend; affecting air-cooled premium ROG Astral and mid-tier TUF Gaming GeForce RTX 5090 models. Looking at the company's North American webshop, visitors noticed a freshly adjusted price for the ROG Astral GeForce RTX 5090 32 GB OC Edition—going from a previous level of $3079.99 up to $3359.99. Curiously, the asking price of a liquid-cooled sibling was not adjusted—remaining at a "first wave" point of $3409.99. The "cheapest" model—TUF Gaming GeForce RTX 5090 (non-OC)—experienced a $460 (representing 20%) price hike, bringing total cost of ownership up to $2759.99. As a reminder, NVIDIA's baseline MSRP guideline was $1999—as announced at CES 2025—but ROG Astral and TUF Gaming designs demand a premium or two for fancier feature sets. VideoCardz has fervently explored worrying market trends in the recent past; several of NVIDIA's big board partner players have jacked up asking prices for GeForce RTX 50-series graphics cards. Availability of stock is still a major sore point for potential buyers, who were not able to secure launch day wares. Despite a driving up of costs, the ASUS US webstore has absolutely zero stock of GeForce RTX 5090 SKUs—at the time of writing.

In addition, VideoCardz and other PC hardware media outlets noted price hikes affecting the manufacturer's stable of recently launched AMD Radeon RX 9070 Series TUF Gaming and PRIME models. In the absence of AMD-built (MBA) reference card designs, board partners were tasked with the providing of baseline "MSRP" conformant custom cards. The ASUS PRIME Radeon RX 9070 XT OC and RX 9070 OC Editions were readied as $599 and $549 options (respectively). Weekend sleuthing work put the spotlight on newly adjusted price points of $719.99 and $659.99 (respectively)—representing further cases of plain 20% elevations over baseline. AMD's debut batch of RDNA 4 cards was met with unprecedented demand earlier on in March, but secondary/tertiary stock shipments face unclear market conditions—Team Red GPU enthusiasts have (similarly) voiced their collective displeasure about elevated prices at retail. Mid-way through last week, the PC hardware community heard about ASUS leadership considering a new pricing strategy. The company is reportedly accelerating its manufacturing exodus from China.

Precision made personal—introducing the QcK Performance Series, our first premium mousepad collection crafted to sync seamlessly with your unique playstyle. Your gameplay is personal, and now your surface can be too. Friction or Glide? You decide. Extra density. Extra consistency. High-grade neoprene foam creates a stable foundation for your mouse to move at high speeds with no sensor skip, round in, round out.

QcK Evolves Again
Introducing the next evolution in gaming—QcK Performance, the first family of performance mousepads engineered with one goal in mind: to elevate your gameplay. Developed in collaboration with top esports athletes, QcK Performance offers three meticulously crafted and unique surfaces: Speed, Balance and Control. Whatever your playstyle, discover the ultimate surface to push your performance to the next level.

Sapphire's premium NITRO+ Radeon RX 9070 XT graphics card model was the subject of several leaks in the recent past—unsurprisingly, gaming GPU detectives gathered evidence of a very high speculative price point. The AIB's top "champagne gold" offering is due for a full unveiling; we expect to see examples tomorrow—AMD will broadcast a special Radeon RX 9070 Series presentation. Within the past 24 hours, VideoCardz received a compelling tip-off—the GPU news specialist was pointed in the direction of TechPowerUp. Currently, the site's VGA BIOS Collection hosts a downloadable "Sapphire 9070 XT 16 GB BIOS (Nitro+)" ROM.

The VGA BIOS build date is listed as "2024-12-13," with the file becoming available to download roughly two days ago (February 25). VideoCardz highlighted interesting "BIOS Internals" information; namely the mentioning of a "Navi48 XTX" GPU variant. Since CES 2025, AMD and its board partners have kept quiet about finer RDNA 4 details, but insiders and leakers have noted the existence of a generic "Navi 48" GPU. TechPowerUp's GPU database listings of AMD Radeon RX 9070 XT 16 GB and RX 9070 16 GB (non-XT) are freshly updated; reflecting new information sourced from pre-launch VGA BIOS listings. The incoming flagship seems to utilize a "Navi 48 XT" GPU variant (note: not 48 XTX), while its non-XT sibling is (supposedly) based on "Navi 48 XL." VideoCardz has heard whispers of a next-gen "Navi XTXH," industry moles have linked this sub-model to a supposed "higher-end" 32 GB RDNA 4 card. TPU's GPU database also alludes to an AMD Radeon RX 9060 XT GPU; just updated with a "Navi 48 LE" designation.

The new ASUS ROG Astral graphics card design debuted last month, with the rollout of NVIDIA GeForce RTX 5090 and 5080 "Blackwell" GPUs. The flagship model—in overclocked form—is not a wallet-friendly prospect; as highlighted by W1zzard's in-depth evaluation. The "astronomically-priced" premium-tier quad-fan model is a hot property; in more ways than one—late last week, an unfortunate ownership experience was shared online. NVIDIA subreddit member—Impossible-Weight485—uploaded photo evidence, accompanied by a short story: "I was playing PC games this afternoon, and when I was done with the games, my PC suddenly shut down while I was browsing websites. When I restarted the PC, the GPU caught on fire, and smoke started coming out. When I took out the GPU, I saw burn marks on both the GPU and the motherboard." Post-absorption, initial community and press feedback posited that the problem originated with a Multi-Layer Ceramic Capacitor (MLCC), located not far from the card's PCI-E interface.

High-profile figures soon swooped in, with different theories and offers. A Team Green subreddit moderator weighed in: "not adding this one to our GeForce RTX 50 Series 12VHPWR Megathread. This looks to be a blown power phase, and not melting power connector. The original poster provided additional photos of the cable, in addition to the GPU connector photo in the post. Both looks pristine...Yes, I watched Buildzoid's video (see below), hence updating this comment...Thanks to Buildzoid for the education!" The owner uploaded another interior shot, seemingly showing burn damage on their ASUS ROG CROSSHAIR X870E HERO motherboard. The severity of this incident attracted the attention of Gamers Nexus—Lelldorianx (aka Stephen Burke) reached out to the damaged card's owner: "messaging you. We'd buy the board and GPU from you if you want to just take the cash and buy something else (or) skip the RMA process." Burke and his colleagues are actively investigating various GeForce RTX 50-series "pratfalls"—earlier this month, reports indicated that the team was already engaged in the sourcing of problematic units.

Last month, ASUS revealed its refreshed ROG XG Mobile design at CES 2025. The latest iteration of their premium external GPU dock is prepped for NVIDIA's "Blackwell" GeForce RTX 50 Mobile GPU-series. According to an ITHome report, the new model will be released next week; the manufacturer's Chinese office has seemingly produced marketing material that teases a launch on February 25. The redesigned ROG XG platform leverages an improved vapor chamber system; offering "150% more cooling surface area," and features "pioneering" Thunderbolt 5 connectivity (max. 80 Gbps bidirectional bandwidth). Press material from January indicated that a top configuration would house Team Green's GeForce RTX 5090 Mobile 24 GB GPU.

An updated official product page also lists support for NVIDIA's "GeForce RTX 5070 Ti Laptop" 12 GB GPU. ASUS will bundle in a 330 W AC adapter, according to its spec sheet. The off-black translucent enclosure weighs in at 0.952 kg, and dimensions are listed as: "20.8 x 15.5 x 2.96 cm." ITHome expects ASUS to reveal regional pricing (for China) on February 25; Western markets will be charged $2199.99 (US MSRP) for the flagship configuration, if price hikes do not go into effect at launch. The less potent variant—powered by a GB205 GPU—is priced at $1199.99.

Yesterday, the ASUS Chinese office announced a special event—on February 25—dedicated to launching a next-gen AMD APU-powered premium notebook model: "ROG Magic X (or Illusion X) is the first to be equipped with the Ryzen AI MAX+ three-in-one chip, which can efficiently coordinate multiple modes, provide combat power and computing power on demand, and can handle e-sports, creation and AI with one chip!" The manufacturer's Weibo post has generated plenty of buzz; industry insiders reckon that reviews could be published today (February 18)—HXL/9550pro informed VideoCardz with a not so cryptic message: "STX-Halo NDA: Feb 18th 2025."

Western press outlets point out that the ROG Magic X is a local variant of the familiar ROG Flow Z13 design; a 2025 refresh brings in AMD's much anticipated "Strix Halo" APU design. Team Red-authored marketing material and pre-release evaluation leaks have hinted about impressive integrated graphics solution performance; equalling or even exceeding that of previous-gen dGPUs. Well-known North American hardware review outlets have dropped hints (NDA permitting) about AMD's Ryzen Al Max+ 395 and Max 390 processors. Hardware Canucks could barely contain their excitement regarding the potent Zen 4 and RDNA 3.5 combo package; to the point of wish listing a potential direct successor: "Strix Halo is one of the most exciting things launched into the PC space in the last half decade. Full stop...AMD can't keep this as a one-off. If it's followed up with Zen 6 and RDNA 4 next year...watch out." Naturally, Team Red's cutting-edge mobile CPU technology is arriving in devices with high asking prices. The aforementioned ROG Flow Z13 2025 model—configured with top specs—is priced at $2699. Notebookcheck reckons that ASUS has tacked on an extra $500, since an announcement of initial pricing at CES 2025.

As reported almost a year ago, EMTEK graphics cards do not make regular appearances via Western reportage. The South Korean manufacturer has prepared its debut NVIDIA "Blackwell" GeForce RTX 50-series desktop product; as spotted by VideoCardz. The brand new EMTEK GeForce RTX 5080 MIRACLE WHITE D7 16 GB model has appeared online via Danawa's online price comparison engine. The lowest price comes in at 2,656,000 KRW (~$1841 USD), so there is clear evidence of major price hiking activities going on in South Korea. One store is offering EMTEK's cutting-edge white custom model for a cool 4,000,000 KRW (~$2773 USD).

EMTEK's GeForce RTX 5080 MIRACLE WHITE D7 16 GB graphics card conforms to Team Green's reference specifications; making the higher than expected entry fee even more painful to bear. We hope that prices level-off to reasonable lines in the near future. This snow-white custom design seemingly carries a couple of premium features; namely translucent ARGB-lit fans in a triple-formation. This integrated "dynamic lighting" system can be controlled through Windows 11 (via a USB-C connection), rather than proprietary software. VideoCardz reports that the South Korean graphics producer is not known to release its own RGB control suite. A cutaway render shows a very robust cooling solution that houses eight 6 mm heat pipes. Unfortunately, the PCB's shape is not as radical as the one found in an Ada Lovelace-based sibling. Judging from the internal promo shots, EMTEK has missed another opportunity to bung in a white board design, and attach similarly pale parts. Many NVIDIA AIBs should spend more time copying GALAX, Yeston, and PowerColor's (AMD-powered) homework—the latter's Spectral White Editions usually nail the almost all-white aesthetic.

Sapphire Technology has introduced a new NITRO+ motherboard model in China—weekend reports pointed to a listing on JD.com, where the latest addition resides alongside various previous-gen B650 options. This appears to be another region specific release—priced at 1299 RMB (~$179 USD). The NITRO+ B850M Wi-Fi model seems to share its overall aesthetic design with the preceding B650M-equipped equivalent. As surmised by VideoCardz, the Sapphire NITRO+ board's VRM patterning reminded them of the leaked premium-tier Radeon NITRO+ RX 9070 graphics card series.

The generational jump from AMD B650 to B850 chipset—as expected—yields only minor benefits (see below). The older NITRO+ B650M Wi-Fi model is a significantly cheaper prospect; coming in at 899 RMB ($124 USD). VideoCardz's weekend detective work settled on a nice improvement: "based on our research, the memory overclocking support has increased from 7600 MT/s+ to 8000 MT/s. Keep in mind that these figures may be higher for both motherboards; this is just what Sapphire guarantees when paired with a supported memory kit." Industry watchdogs believe that ASRock is likely involved in the contract manufacturing of Sapphire's motherboard offerings—the former has been long-involved in pumping out NZXT-badged products.

EK, the premium liquid cooling gear manufacturer, is proud to introduce EK-Quantum Vector³, our latest line of high-performance water blocks designed to provide the ultimate liquid cooling solution for NVIDIA GeForce RTX 5090 & RTX 5080 Series GPUs. Unmatched performance and cooling efficiency—the EK-Quantum Vector³ RTX 5090 & RTX 5080 water blocks deliver high-performance liquid cooling, premium aesthetics, and precision engineering, ensuring ultra-low temperatures and maximum performance.

Next-Gen Cooling for NVIDIA RTX 50 Series GPUs
The EK-Quantum Vector³ RTX 5090 & RTX 5080 water blocks maximize cooling efficiency with an improved structure, expanded fin array, and optimized coolant flow paths. These blocks actively cool the GPU core, VRAM, and power stages while passively cooling PCB hotspots through a custom backplate—ensuring optimal performance.

Yesterday, NVIDIA confirmed that board partner GeForce RTX 5070 Ti graphics cards (minus a Founders Edition) will be hitting global retail markets on February 20. Team Green has set a baseline MSRP of $749 (USD) for North America, and €884 (plus region variable VAT) for European territories. Recent accidental e-tail listings have presented daunting price points (in Austria and France), that sit far higher than NVIDIA's guideline figure. A fresh VideoCardz news report piles on extra pain; various readership tip-offs have indicated that next week's population of launch products will be composed of mostly very expensive offerings. CaseKing.de has listed a grand total of twelve ASUS, GIGABYTE and MSI GeForce RTX 5070 Ti cards—the cheapest non-overclocked option comes in at €1149 (including customary 19% sales tax), plus shipping costs starting at €4.99. GIGABYTE's premium-tier AORUS RTX 5070 Ti MASTER is priced at €1399 (incl. VAT). This German retail outlet is not known to implement generous discounts, especially early on in a product's lifespan. VideoCardz looked elsewhere for evidence of baseline MSRP conformant AIB cards. Press outlets could be analyzing placeholder numbers, so things could change closer to release day.

Proshop in Denmark and Finland seem to be the only e-tail outlets (in Europe/Scandinavia) that offer a model that conforms to official NVIDIA minimum pricing decree. The non-overclocked barebones Inno3D RTX 5070 Ti X3 card is priced at 6899 kr (incl. VAT) in Denmark, and €924 (incl. VAT) in Finland. An extra €75 premium grants access to an overclocked sibling: Inno3D RTX 5070 Ti X3 OC. Potential buyers—in North America—have one baseline MSRP-friendly option, courtesy of Micro Center. VideoCardz highlighted the PNY RTX 5070 Ti Overclocked Triple Fan model's price point of $750. At the time of writing, they believe that this is the only example of a factory-overclocked card sticking to Team Green guidelines. AMD's incoming Radeon RX 9070 GPU series is set to battle it out with NVIDIA's next wave of "Blackwell" GPUs. According to industry whispers, Team Red will be deeply involved in analysis of GeForce RTX 5070 Ti market performance. Speculative first wave RDNA 4-based graphics card pricing has leaked online this week; will they commit to undercutting their main competition?

Sapphire is readying multiple Radeon RX 9070 custom designs for next month's launch; official announcements and leaks have revealed upcoming PURE, PULSE and NITRO+ cards. The latter was identified in AMD's CES 2025 press material, but no demonstration sample turned up at last month's Las Vegas AIB roundup. A lone fuzzy low-resolution screengrab showcased the premium Radeon RX 9070 series card's hefty and blocky triple-slot profile. An hour or two ago, Everest (aka Olrak29) uploaded two alleged promotional images to social media. Thankfully, the leaked shots have arrived with decent pixel definition. Sapphire has initiated staggered marketing campaigns for its lower-end and mid-range RDNA 4 cards, so the latest leak has most likely preempted an upcoming official reveal of (possible) NITRO+ Radeon RX 9070 XT and RX 9070 cards.

Sapphire reserves the crème de la crème of feature sets for its premium-tier NITRO+ designs. Previous-gen examples were substantial prospects, and the incoming design is touted to continue that dimensional legacy. Well-heeled Team Red enthusiasts will welcome an updated triple-fan configuration and somewhat subtle internal ARGB lighting zones. The leaked card sports a luxurious "champagne gold" tinted shroud and backplate, with an optional detachable panel. The vented side plates sport a lighter-hue, but the elaborate triangular cut-out aesthetic could be off-putting to certain connoisseurs. Press outlets have honed in on the new NITRO+ model's hidden power connector design, potentially leading to a single input—utilizing a 12 or 16-pin interface.

The new ASUS ROG Astral GeForce RTX 5090 and RTX 5080 designs have attracted a lot of attention, due to an unusual cooling configuration that includes a backplate-mounted fourth fan. At CES 2025, MSI teased onlookers with a placard adorned with a GeForce RTX 32G "Lightning" Special Edition model—featuring a "FiveFrozr" cooling solution. A traditional triple-fan setup is placed in the expected shroud location, but two additional units are integrated into the card's backplate. According to recent reports and early reviews, GIGABYTE has deployed a somewhat related system, albeit entirely optional (depending on user discretion). The Taiwanese manufacturer sent its AORUS RTX 5090 and 5080 MASTER models to market last week. These premium card designs feature the company's new "Screen Cooling Plus" system. CES press material claims that the "extra air-boosting fan" grants more airflow.

GIGABYTE's fourth fan has flown under the radar, but major hardware news outlets have just picked up on initial impressions. Singapore's HardwareZone appreciated the inclusion of an optional extra—with their AORUS RTX 5080 MASTER sample—but criticized GIGABYTE's slightly undercooked implementation. Their reviewer did not evaluate whether the modular part made any difference in terms of reducing temperatures—instead, they opined: "to further improve cooling, the card also comes bundled with a separate 120 mm RGB fan that you can place on the back of the card to pull air out—a design reminiscent of the ROG Astral RTX 5080's built-in cooling solution. It's a practical touch but not an elegant one, as it means having to deal with additional cables to tidy up since—oddly enough—the card itself does not come with a power connector for the extra fan." GLITCHED.online, a South African tech site, took GIGABYTE's AORUS RTX 5080 MASTER ICE card for a test drive—they found that the extra bit of cooling potential made a difference, but it was "almost unnoticeable." We hope that GIGABYTE will send review samples to TPU's W1zzard in the near future. Will the fourth fan make any difference on the AORUS RTX 5090 MASTER model?

Well, unless someone has been living under a rock for the past four years, freshly launched gaming hardware getting scalped to oblivion should hardly come as a surprise. We witnessed this just recently with the launch of the NVIDIA RTX 50-series GPUs, considering the multiple-thousand-dollar premiums that the cards were sold for on platforms such as eBay. One might foresee a similar predicament for the much-awaited Nintendo Switch 2, but if Nintendo President Furakawa's recent statements are anything to go by, that might not be the case after all.

According to Furakawa, Nintendo is well-aware of the potential stock shortages that the Switch 2 may face, taking lessons from the OG Switch launch back in 2017, and is taking "all possible measures" to make sure the Switch 2 launch plays out smoothly. Of course, what this essentially means, is that Nintendo will be attempting its best to produce as many units of the Switch 2 as possible in order to meet customer demand at launch. This is exactly what Furakawa mentioned in his interview with Nikkei, citing that the supply chain constraints that hindered production in 2024 and 2023 no longer exist in 2025. As such, there should not be any further hurdles that hold back Nintendo from its production targets.

Today, international travel and lifestyle brand TUMI announces an exciting collaboration with premium audio brand Master & Dynamic. The first launch of this multi-year partnership unveils a pair of state-of-the-art noise-canceling earphones, featuring TUMI's iconic 19 Degree design details. A seamless blend of engineering precision and artistic expression, this collaboration effortlessly combines the best of both brands.

"Our customers expect the very best from TUMI, which is why we've partnered with Master & Dynamic—a brand renowned for crafting premium, high-quality audio products," said TUMI Creative Director Victor Sanz. "This collaboration brings together two seemingly distinct worlds that, in reality, complement each other perfectly. When the iconic contours of 19 Degree combine with the superior engineering of Master & Dynamic, the result is not just an elevated piece of tech—it's a work of art."

Razer, the leading global lifestyle brand for gamers, today announced the Razer Wolverine V3 Pro and Wolverine V3 Tournament Edition, its premium Xbox controllers, are now available in a stunning new White colorway. White brings a fresh new look to Razer's latest Pro controllers for the perfect blend of elegance and performance. The new lineup appeals to the competitive console and PC gamers who want a clean look to match their gaming setups.

Combining lightning-fast inputs, optimization for esports, and tournament-ready performance, the White Wolverine V3 lineup will allow players to express their individual style without compromising their competitive edge. Stay one step, one shot, and one level above the competition with the Razer Wolverine V3 Pro—the definitive wireless esports controller. Officially licensed by Xbox, play like the world's best on console and PC with speed, control, and precision that helps you clutch up for the win.

PNY Technologies today announced the latest additions to their USB Type-C flash drive lineup, headlined by the extreme-performance PRO Elite V3 that delivers read speeds up to 1,000 MB/s and write speeds up to 800 MB/s, and offers storage options ranging from 256 GB - 2 TB. The expanded Type-C portfolio also includes the ultra-compact Elite-X Fit and Elite models, providing a storage solution for all Type-C and high-performance portable needs without requiring a Type-C adapter.

Extreme Storage Solution—PRO Elite V3 Type-C
The PRO Elite V3 leads PNY's latest generation of Type-C USB storage solutions, crafted for professional content creators, designers, and gamers demanding high performance while working with large files and resource-demanding applications. With extreme read speeds up to 1,000 MB/s and write speeds up to 800 MB/s, users can safely transfer their valuable content at blazing fast speeds up to 265 times faster than standard USB 2.0 flash drives. A huge storage size increase of up to 2 TB provides professional users ample space to store large project files, 4K video collections, and extensive gaming libraries on a single storage device.

We build our TUF Gaming components for users who want an emphasis on substance, meaning you're paying for pure performance when you go TUF. That focus on function is where the TUF Gaming GeForce RTX 5090 and TUF Gaming GeForce RTX 5080 graphics cards excel, providing you with next-gen graphics capabilities as well as high-performance thermal solutions that'll hold up under 4K AAA gaming pressure. If you've been waiting to upgrade your rig and want to treat yourself to a premium power bump, now's the time to pull the trigger. You're in for a truly substantial generational leap with these high-end components featuring the power of NVIDIA's latest GPU architecture alongside the sophistication of our latest graphics card designs.

Next-gen tech for tomorrow's heavyweight games
The GeForce RTX 5090 and 5080 comprise the top of the power stack for NVIDIA's 50 Series GPUs, so when you invest in either a TUF Gaming GeForce RTX 5090 or 5080 graphics card, you're setting yourself up for years to come. The 50 Series is powered by NVIDIA's Blackwell architecture, meaning these GPUs feature 4th generation RT cores to give gamers the best ray tracing performance yet. They also pack neural shaders, which compress textures to cut down on memory usage and produce incredible real-time visuals. And NVIDIA has ensured its 50 Series is equipped for neural processing via a built-in AI management processor, so you'll get an optimal experience when harnessing the power of NVIDIA DLSS 4. Powered by 5th generation Tensor Cores, DLSS 4 uses a Multi Frame Generation solution to boost your framerate to new heights.

Phanteks is thrilled to officially release the Evolv X2 after unveiling it at Computex 2024. This innovative chassis redefines how a PC sits on a desk, blending cutting-edge functionality with premium aesthetics. Designed for PC enthusiasts and gamers, the Evolv X2 combines sleek design, superior cooling, and seamless hardware integration.

Revolutionary Design with a See-Through Appeal
The Evolv X2 features a tri-panel glass chassis for a clear view of your system's components. With an aluminium interior and vertical cooling solution the X2, efficiently draws in air from the bottom of the chassis and exhausts heat through the top. The chassis is designed to not only look stunning but also ensure optimal airflow for your components.

The video game industry may be preparing for significant pricing transformation, with the prediction that Grand Theft Auto 6 (GTA 6) could set a new precedent for game pricing when it launches in the fall of 2025. According to a recent industry analysis by Epyllion Group CEO Matthew Ball, the current standard price point of $70 for premium games is becoming unsustainable given the escalating development costs of major AAA titles. Ball suggests that GTA 6, one of the most anticipated releases in gaming history, may need to retail for at least $91 to reflect its production value. The potential price increase could have ripple effects throughout the industry, with other developers and publishers likely to follow suit. Anticipated are price points between $80 and $100 for premium titles, with cascading effects on lower-priced games that could see increases of around $10 across different price tiers.

Michael Douse, Publishing Director at Larian Studios, has voiced support for price adjustments, noting that game prices have remained relatively stagnant despite inflation. "A good company raises salaries in line with inflation so that their staff don't die or something, but games prices haven't risen with inflation. This isn't the reason the industry is in the shit for now, but it is an uncomfortable truth. On the other hand, the responsibility for a game developer is to make sure that the game they show lives up to that promise, and that investment from the player," Douse stated on X. While development costs and employee salaries have risen with inflation, game prices have seen only minimal increases. Even multimillion-dollar productions maintain the $70 price point, a model the industry now views as unsustainable.

ZOTAC unveiled its full lineup of NVIDIA GeForce RTX 50 series graphics cards at CES 2025, including the full the new AMP Extreme INFINITY models and the whole new SOLID series of graphics cards. According to ZOTAC, the SOLID series uses cooling technologies derived from the flagship model and represents a high-performance graphics card in a minimalist package. As far as we understood, the SOLID series is meant to be the working horse of Zotac graphics card lineup, offering both performance and durability, while the AMP Extreme INFINITY will be the flagship series with all the bells and whistles. Currently, ZOTAC will offer GeForce RTX 5090, 5080, and 5070 Ti will be offered in the AMP Extreme INFINITY series and SOLID models, while the 5070 products will be offered only in SOLID series.

ZOTAC also turned a new page when it comes to design, breaking away from the traditional design of the graphics card by going for elegance and simplicity, making them more suitable for current trend of "sleek, designer-like premium PCs". With the AMP Extreme INFINITY series, ZOTAC is implementing a die-cast metal backplate with flow-through air channels, Infinity Mirror, and SPECTRA 2.0 ARGB lighting. Both the AMP Extreme INFINITY and the SOLID series will now have rounded corners, as these both look better and take up less space, which could be important to system integrators.

ASUS today announced its latest all-in-one (AIO) liquid CPU cooler, the ROG Ryuo IV SLC 360 ARGB, at CES 2025. This new addition expands the comprehensive ASUS AIO cooler lineup, catering to the diverse needs of gamers, creators, and PC enthusiasts. These advanced solutions offer exceptional thermal performance, streamlined installation, and customizable aesthetics, ensuring optimal cooling for all types of builds. Fully compatible with the latest AMD and Intel 800 series motherboards, ASUS AIO coolers deliver unmatched performance and style.

From the premium ROG Ryuo IV SLC 360 ARGB for pristine BTF setups to the professional-grade ProArt LC 420 for demanding workstations, ASUS offers unparalleled versatility. The ASUS AIO cooler, when paired with a compatible ASUS motherboard, unlocks the full potential of the system, enabling seamless synchronization of RGB lighting, precise fan speed adjustments, and real-time monitoring of CPU statistics through the Armory Crate software.

Samsung Electronics today announced that The Premiere 8K, the company's flagship premium projector, has received the industry's first 8K Association (8KA) certification for 8K projectors. This recognition underscores Samsung's leadership in projection technology while setting a new benchmark for the industry.

"The Premiere 8K receiving the industry's first 8KA certification is a major milestone as it officially demonstrates the new potential of projector technology." said Taeyoung Son, Executive Vice President of Visual Display Business at Samsung Electronics. "We are committed to expanding the 8K ecosystem by continuously and extensively integrating new technologies."

Turn Black Friday into Green Thursday with a new deal on GeForce NOW Ultimate and Performance memberships this week. For a limited time, get 50% off new Ultimate or Performance memberships for the first three months to experience the power of GeForce RTX-powered gaming at a fraction of the cost. The giving continues for GeForce NOW members: SteelSeries is offering a 30% discount exclusively to all GeForce NOW members on Stratus+ or Nimbus+ controllers, perfect for gaming anytime, anywhere when paired with GeForce NOW on Android and iOS devices. To redeem the discount, opt in to GeForce NOW rewards and look out for an email with details. Enjoy this exclusive offer on its own - it can't be combined with other SteelSeries promotions. It's not a GFN Thursday without new games - this week, six are joining the over 2,000 titles in the GeForce NOW library.

Plus, the Steam Autumn Sale is happening now, featuring stellar discounts on GeForce NOW-supported games. Snag beloved publishers' top titles, including Nightingale from Inflexion Games, Remnant and Remnant II from Arc Games, and Cult of the Lamb and The Plucky Squire from Devolver - and even more from publishers Frost Giant Studios, Metric Empire, tinyBuild, Torn Banner Studios and Tripwire. The sale runs through Wednesday, Dec. 4.

Leading gaming accessories maker Turtle Beach Corporation (Nasdaq: HEAR), today introduced the ultimate weapon for competitive gamers, the all-new Victrix Pro KO Leverless Fight Stick. Turtle Beach's fully customizable Victrix Pro KO Leverless Fight Stick is officially licensed by Sony Interactive Entertainment and Microsoft to fit any fighting gamer's platform preference and play style and elevate their capabilities in a match. The Victrix Pro KO Leverless Fight Stick is designed and crafted to the highest standard with premium features and components. Hot swappable Cherry MX Speed Silver RGB switches, customizable RGB lighting, a removable aluminium top plate, and up to 16 moveable and mappable buttons give players total control over their gaming experience.

It's time to raise your rank and level up your fighting game gear with the confidence to compete at a professional level. The Victrix Pro KO Leverless Fight Stick for PlayStation is compatible with PS5 and PS4 consoles and Windows 10/11 PCs, while the Designed for Xbox version is compatible with Xbox Series X|S, Xbox One, and Windows 10/11 PCs. The Victrix Pro KO Leverless Fight Stick is available for pre-order for $249.99/£229.99/€249.99 MSRP at www.victrixpro.com and participating retailers and launches December 13, 2024.