Tuesday, February 11th 2025

AMD Plans Aggressive Price Competition with Radeon RX 9000 Series

Today, 05:03 Discuss (97 Comments)

According to ITHome, AMD is preparing to disrupt its competition with aggressive pricing for its upcoming RX 9000 series. The RX 9070 XT, built on the RDNA 4 architecture, is expected to launch at $599, positioning it directly against NVIDIA's RTX 5070 Ti, which carries a $749 price tag. With this competitive pricing, AMD aims to revitalize its market position following lower-than-expected sales of the RX 7000 series, causing it to lose some market share. The upcoming RX 9070 XT features the Navi 48 core running at 2.97 GHz, complemented by 16 GB of GDDR6 memory across a 256-bit bus. Architecture's enhanced AI upscaling capabilities, already demonstrated in the PlayStation 5 Pro, could offer compelling performance advantages over current-generation cards. The base RX 9070 model is anticipated to debut at $499, creating a focused attack on multiple market segments, including NVIDIA's RTX 5070, priced at $549.

AMD reportedly plans to accelerate the end-of-life timeline for its RX 7800 XT, currently priced at $479. Sources from IT Home suggest production ceased as early as January, months ahead of the planned initial third-quarter 2025 termination. This accelerated timeline suggests AMD's confidence in the RX 9000 series' ability to deliver superior price-to-performance metrics. The March 2025 launch window for the RX 9000 series arrives at a critical point in the GPU market, as NVIDIA rolls out its Blackwell-based RTX 50 series. AMD's aggressive pricing strategy and the architectural improvements in RDNA 4 positions the company to challenge NVIDIA's market dominance, at least in the $500-$600 price range. This competitive positioning could trigger NVIDIA price adjustments, potentially benefiting consumers who have faced consistently high GPU prices in recent years.

Sources: ITHome, via PK Insight

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97 Comments on AMD Plans Aggressive Price Competition with Radeon RX 9000 Series

Drash

I guess their idea of agressive isn't as agressive as mine.

Kikovic

DrashI guess their idea of agressive isn't as agressive as mine.

Exactly my thougth. You gave me a good chuckle though thanks!

usiname

Good luck with $600 for old GDDR6 and performance ~5070ti

Assimilator

Is it just me or is this sounding like the 7000-series fiasco all over again? You know, where AMD discounted their most expensive cards that few were buying, thus making that discount mostly pointless; but kept the prices on their midrange SKUs close enough to NVIDIA's, that people just went for the latter instead?

$499 for 9070 is under the psychological $500 window which is good, but I really don't feel like ~10% less than 5070 is going to be enough of a discount to tempt buyers, unless the former's performance is ferocious. edit I'd much prefer to see 9070 come in at $449 i.e. a full hundred bucks below 5070, a difference that would itself be a significant psychological threshold.

Quicks

usinameGood luck with $600 for old GDDR6 and performance ~5070ti

It's not bad, but it's not great seeing that Nvidia still has a few things that they do better than AMD.

Will wait and see how it plays out. Problem is that AMD partners might hike the prices like Nvidia partners do. So... Yeah let's expect the worst, that way we won't be disappointed.

But we all agree Nvidia need a swift kick in the balls, for that we need AMD to succeed.

Kikovic

AssimilatorIs it just me or is this sounding like the 7000-series fiasco all over again? You know, where AMD discounted their most expensive cards that few were buying, thus making that discount mostly pointless; but kept the prices on their midrange SKUs close enough to NVIDIA's, that people just went for the latter instead?

$499 for 9070 is under the psychological $500 window which is good, but I just don't feel like 10% less than 5070 is going to be enough of a discount to tempt buyers, unless the former's performance is ferocious.

Of course not! If they want market share they really need to be more agressive. At this price it think it wil be another fluke by amd...

Sake

The street prices of the new Nvidia gpu's are much greater then the MSRP. I expect 5070 Ti not less then 950-1000 euro street price. And AMD 9070 XT around 700-750 euro. That's a big difference. If i look at the prices of the 4070 and 4070 super that sold always above 650 euro. So the new one 5070 with a MSRP of 550 i am not expecting a price under 700 euro, and the AMD model around 600 euro. This is realistic.

tfdsaf

If they have a negligible performance advantage over Nvidia at 10% lower prices, even if they catch up with RT and DLSS4 it still wouldn't allow them to gain marketshare. They have to be disruptive, that means at least 20% cheaper, while being at least 10% faster than Nvidia's counterparts on top of FSR 4 being at a similar level to DLSS4.

I would love to see the 9700XT at $550 or less, if various leaks are true and it is indeed 4080 level performance and 4070ti super in RT, then $550 or less would be a disruptive price where you would not have any other choice but to instantly buy AMD because they are way better and way cheaper than the competition, its not even close. Buying Nvidia cards would be like throwing away money, burning your money in a fire.

They also need to bundle some GPU's with their new CPU's and offer extreme value combos and packages, where if I was looking to buy a whole new system I would immediately have a reason to do so, I would just immediately go out and build the new system.

Jermelescu

If they're not 20% cheaper than their nvidia counterparts then it will be a disaster for AMD.

#10

mb194dc

Still convinced the 9070xt will be slower than the 7900xt, which you can already get for 620. So at 599 it's not offering any new progress in the market.

Just like 5x series, nothing to be excited about and almost no price / performance generational improvement at all.

#11

AusWolf

Bring it on! :toast:

AssimilatorIs it just me or is this sounding like the 7000-series fiasco all over again? You know, where AMD discounted their most expensive cards that few were buying, thus making that discount mostly pointless; but kept the prices on their midrange SKUs close enough to NVIDIA's, that people just went for the latter instead?

$499 for 9070 is under the psychological $500 window which is good, but I really don't feel like ~10% less than 5070 is going to be enough of a discount to tempt buyers, unless the former's performance is ferocious. edit I'd much prefer to see 9070 come in at $449 i.e. a full hundred bucks below 5070, a difference that would itself be a significant psychological threshold.

Then everybody will end up buying the 9070 XT, which is $150 below Nvidia this time. No biggie. Just like the 7700 XT and 7900 XT were both DOA, but nobody cared because you had the 7800 XT and 7900 XTX.

#12

remekra

People in here talking like nvidia MSRP matters at all. Good luck finding 5070 Ti at 749$, might as well look for 5080 for 999$, there are soooo many of them.
And that's coming from someone that bought 5080.

Offering 4080/5070 Ti performance at 599$, with FSR4 being as good as in the CES demo and getting close to nvidia in RT (since they made almost zero progress in that regard with 50 series) and most importantly having GPUs in stock and without price gouging should be enough to get good reviews and sell GPUs.
Thinking that 9070XT will be priced at 399 or 499 is some wishful thinking, they might as well not make GPUs, they are not a charity.

#13

AusWolf

DrashI guess their idea of agressive isn't as agressive as mine.

KikovicExactly my thougth. You gave me a good chuckle though thanks!

usinameGood luck with $600 for old GDDR6 and performance ~5070ti

I don't get you guys. An upgraded, AI-based FSR (which is said to be quite good), and a $150 (or 20%) lower price tag than Nvidia's is still not enough? :confused:

#14

PaddieMayne

The only issue I have with the 9070xt is for me it should of had 20gb of vram...which gives it another advantage over it's rival.

#15

Nostras

AusWolfI don't get you guys. An upgraded, AI-based FSR (which is said to be quite good), and a $150 (or 20%) lower price tag than Nvidia's is still not enough? :confused:

Ah no, you see, they want AMD to sell these cards at a loss in an attempt to make Nvidia lower their prices.
Excellent idea if we want AMD to just kill the GPU desktop consumer market after, but Nvidia will be more price competitive for this generation!

Until we have concrete performance numbers and know if it's a real or fake MSRP these comments are best ignored.

#16

DBGT

If there is a $100 only difference, nobody will buy the 9070, most will go with 9070 XT, unlike AMD, NVIDIA will not do this price ranges.

#17

AusWolf

NostrasAh no, you see, they want AMD to sell these cards at a loss in an attempt to make Nvidia lower their prices.

They would whine even if all AMD cards were free. They could come with cashback, you know, so why don't they? :rolleyes:

#18

Assimilator

AusWolfI don't get you guys. An upgraded, AI-based FSR (which is said to be quite good), and a $150 (or 20%) lower price tag than Nvidia's is still not enough? :confused:

It's not the price tag of the 9070 XT that matters most, but the 9070's. I'd much rather see the former at $649 and the latter at $449 i.e. both $100 less than their respective competition, than the current -$150 and -$50. Bigger discounts on the higher-end products is exactly what they tried, and failed at, with the 7000-series.

As for FSR, AMD has a track record of developing good features... then not getting them into enough games to make said features a selling point. Since we don't have the actual cards yet, we can only go on past experience until then.

#19

Space Lynx

Astronaut

usinameGood luck with $600 for old GDDR6 and performance ~5070ti

well said, honestly if I were buying a new card and my main options were 5070 ti and the new amd card, and they are within 150 bucks of each other, as much as I love AMD, multi-frame gen is just too damn good to pass up... so yeah.

#20

Vayra86

tfdsafIf they have a negligible performance advantage over Nvidia at 10% lower prices, even if they catch up with RT and DLSS4 it still wouldn't allow them to gain marketshare. They have to be disruptive, that means at least 20% cheaper, while being at least 10% faster than Nvidia's counterparts on top of FSR 4 being at a similar level to DLSS4.

I would love to see the 9700XT at $550 or less, if various leaks are true and it is indeed 4080 level performance and 4070ti super in RT, then $550 or less would be a disruptive price where you would not have any other choice but to instantly buy AMD because they are way better and way cheaper than the competition, its not even close. Buying Nvidia cards would be like throwing away money, burning your money in a fire.

They also need to bundle some GPU's with their new CPU's and offer extreme value combos and packages, where if I was looking to buy a whole new system I would immediately have a reason to do so, I would just immediately go out and build the new system.

Perhaps far more important here would be availability and by having good stock, making sure people actually pay the 599,- and not some scalped multiple of it.

I'm convinced if they flood the market with 9070XTs and force the price kept at 599,-, they will claw back market share like nobodies business.

#21

AusWolf

AssimilatorIt's not the price tag of the 9070 XT that matters most, but the 9070's. I'd much rather see the former at $649 and the latter at $449 i.e. both $100 less than their respective competition, than the current -$150 and -$50. Bigger discounts on the higher-end products is exactly what they tried, and failed at, with the 7000-series.

I see, fair enough. The only difference is that the 7900 XTX sat a bit higher on the GPU ladder - at a point where people prefer Nvidia because of its features. The 5070 Ti and 9070 XT are a bit lower.

But yes, the 9070 should be cheaper - unless it's a lot faster than the 5070. We'll see.

#22

TheinsanegamerN

AusWolfI don't get you guys. An upgraded, AI-based FSR (which is said to be quite good),

FSR 3 was said to be "quite good" as well, turned out to be dog poo. Hell, even DLSS 4 had to prove itself.

That isn't enough to sell a generation.

AusWolfand a $150 (or 20%) lower price tag than Nvidia's is still not enough? :confused:

150 lower then, what, exactly? The 5070 ti? We're making a BIG assumption that AMD is going to match that cards performance. If the 7900xt performance leaks are true, then no, the 9070 XT won't be a 5070ti competitor.

IF (and that is a very loaded IF) AMD manages to perform on par with the 5070 ti, including in RT, with a competitive FSR model, then yeah 150 less is a great price. I'm not holding my breath there.

#23

dia6olo

I was thinking the xt would end up at about $600, if it matches the 5070 Ti in performance then that card will easily sell, I for one will buy it.
If some of the upper end performance leaks are realized then it's a bargain at $600.

#24

TheinsanegamerN

NostrasAh no, you see, they want AMD to sell these cards at a loss in an attempt to make Nvidia lower their prices.
Excellent idea if we want AMD to just kill the GPU desktop consumer market after, but Nvidia will be more price competitive for this generation!

Until we have concrete performance numbers and know if it's a real or fake MSRP these comments are best ignored.

Or people are making an educated guess that, based on previous generations, AMD is not going to suddenly be competitive in upscaling, RT, ece, so the assumption this generation is a repeat of past performance. If only raster is competitive, then a discount isn't going to make the card attractive enough.

But no it's easier to handwave people as being Nvidia shills who just want cheaper Nvidia cards, or people who would never buy AMD anyway, if they disagree with you

#25

AusWolf

TheinsanegamerNFSR 3 was said to be "quite good" as well, turned out to be dog poo. Hell, even DLSS 4 had to prove itself.

That isn't enough to sell a generation.

Well, FSR doesn't have to prove itself to me. I hate upscaling in all flavours. I just thought I'd point something out that the general public is interested in.

TheinsanegamerN150 lower then, what, exactly? The 5070 ti? We're making a BIG assumption that AMD is going to match that cards performance. If the 7900xt performance leaks are true, then no, the 9070 XT won't be a 5070ti competitor.

IF (and that is a very loaded IF) AMD manages to perform on par with the 5070 ti, including in RT, with a competitive FSR model, then yeah 150 less is a great price. I'm not holding my breath there.

We don't have the exact numbers just yet, but this is probably the closest we can get:
www.techpowerup.com/331015/amd-radeon-rx-9070-xt-tested-in-cyberpunk-2077-and-black-myth-wukong

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AMD Plans Aggressive Price Competition with Radeon RX 9000 Series

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