Tuesday, February 11th 2025

AMD Plans Aggressive Price Competition with Radeon RX 9000 Series

Today, 05:03 Discuss (103 Comments)

According to ITHome, AMD is preparing to disrupt its competition with aggressive pricing for its upcoming RX 9000 series. The RX 9070 XT, built on the RDNA 4 architecture, is expected to launch at $599, positioning it directly against NVIDIA's RTX 5070 Ti, which carries a $749 price tag. With this competitive pricing, AMD aims to revitalize its market position following lower-than-expected sales of the RX 7000 series, causing it to lose some market share. The upcoming RX 9070 XT features the Navi 48 core running at 2.97 GHz, complemented by 16 GB of GDDR6 memory across a 256-bit bus. Architecture's enhanced AI upscaling capabilities, already demonstrated in the PlayStation 5 Pro, could offer compelling performance advantages over current-generation cards. The base RX 9070 model is anticipated to debut at $499, creating a focused attack on multiple market segments, including NVIDIA's RTX 5070, priced at $549.

AMD reportedly plans to accelerate the end-of-life timeline for its RX 7800 XT, currently priced at $479. Sources from IT Home suggest production ceased as early as January, months ahead of the planned initial third-quarter 2025 termination. This accelerated timeline suggests AMD's confidence in the RX 9000 series' ability to deliver superior price-to-performance metrics. The March 2025 launch window for the RX 9000 series arrives at a critical point in the GPU market, as NVIDIA rolls out its Blackwell-based RTX 50 series. AMD's aggressive pricing strategy and the architectural improvements in RDNA 4 positions the company to challenge NVIDIA's market dominance, at least in the $500-$600 price range. This competitive positioning could trigger NVIDIA price adjustments, potentially benefiting consumers who have faced consistently high GPU prices in recent years.

Sources: ITHome, via PK Insight

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103 Comments on AMD Plans Aggressive Price Competition with Radeon RX 9000 Series

#26

Kikovic

AusWolfI don't get you guys. An upgraded, AI-based FSR (which is said to be quite good), and a $150 (or 20%) lower price tag than Nvidia's is still not enough? :confused:

Really not against amd. I use there cards. You are absolutely right about fsr. I think i was just hoping for a bigger difference.
I really hope amd suprises us and there is more competition. Because the way nvidia is pricing there cards in 10 years the xx50 will be 500€/$/£.

#27

springs113

DrashI guess their idea of agressive isn't as agressive as mine.

What is your idea of aggressive pricing then? let us hear this marvelous thing.

#28

AusWolf

KikovicReally not against amd. I use there cards. You are absolutely right about fsr. I think i was just hoping for a bigger difference.
I really hope amd suprises us and there is more competition. Because the way nvidia is pricing there cards in 10 years the xx50 will be 500€/$/£.

Personally, if I can get a 5070 Ti matching card for 150 quid less, I'll be happy. I'm not planning on upgrading within the next 2-3 generations anyway. I don't have any illusions about "the balance in the Force" (aka. competition) being restored anytime soon. We've just recently seen that even Nvidia can't squeeze more performance out of their ancient Turing refresh-refresh-refresh architecture (without increasing power and price significantly), so how would AMD? Maybe UDNA will bring some advancements, and RDNA 4 is just a stopgap, but who knows. TSMC's 2 and 3 nm nodes are also far from being mature, let alone affordable as far as I know.

#29

olymind1

I'm curious how these new cards will compare to the 7800 XT, which has the same VRAM, currenty price at 500€, extract tax = 416€, convert to $ = 433$.
Now the question is what they want. +20% pricetag (~500$) for +20% performance, than they didn't make any progress, or value increase. Or they want to sell the same performance as their current flagship with the same price or ever so slightly cheaper with 4 GB less VRAM? And i didn't mention any features.

Something is not right within AMD's graphics division / RTG nowdays...

#30

springs113

TheinsanegamerNFSR 3 was said to be "quite good" as well, turned out to be dog poo. Hell, even DLSS 4 had to prove itself.

That isn't enough to sell a generation.

150 lower then, what, exactly? The 5070 ti? We're making a BIG assumption that AMD is going to match that cards performance. If the 7900xt performance leaks are true, then no, the 9070 XT won't be a 5070ti competitor.

IF (and that is a very loaded IF) AMD manages to perform on par with the 5070 ti, including in RT, with a competitive FSR model, then yeah 150 less is a great price. I'm not holding my breath there.

The leaks have this thing being faster than the 5070ti...what leaks are you referring to please point me to them.

#31

rattlehead99

DBGTIf there is a $100 only difference, nobody will buy the 9070, most will go with 9070 XT, unlike AMD, NVIDIA will not do this price ranges.

I would buy the 9070 for 500$ if the 9070xt is 600$, because the performance difference will be 15%, but the 9070 is said to be 200-220W, while the 9070XT is said to be 260-300W. I want a dual slot, dual fan gpu.

#32

AusWolf

olymind1I'm curious how these new cards will compare to the 7800 XT, which has the same VRAM, currenty price at 500€, extract tax = 416€, convert to $ = 433$.
Now the question is what they want. +20% pricetag (~500$) for +20% performance, than they didn't make any progress, or value increase. Or they want to sell the same performance as their current flagship with the same price or ever so slightly cheaper with 4 GB less VRAM? And i didn't mention any features.

Something is not right within AMD's graphics division / RTG nowdays...

I think the 9070 will be the 7800 XT replacement, either 1:1 or with a little bit more performance. The XT is the real deal here, just like the 7900 XTX and 7800 XT was. Nobody cared about the 7700 and 7900 XT.

#33

Drash

springs113What is your idea of aggressive pricing then? let us hear this marvelous thing.

A mid-range card under 500, with that 500 being the price I pay, not some 1$=1£=1Euro then add tax. So 499GBP for the XT. Simple.

Excuse me whilst I now go away and find out why my GBP and Euro keys are screwed up

"let us hear this marvelous thing." Necessary? Not very polite, for sure.

#34

Sound_Card

FS4 is compute based and extremely good according to DF and others
Will work on all FSR 3.1 games (that's over 50 games)
less RT hit
$600 for 5070ti performance or more

The Nvidia green beans already trying to change the goal post on their criteria on buying a Radeon, now it needs to be $200 cheaper than MSRP and FSR needs to work on every single game.

#35

3valatzy

Previously, the 600-650 price range was reserved for Radeon RX 6800 XT.
Why did AMD put the 9700 marketing label on this card ? To show what xactly ?

#36

Sound_Card

Considering how bad the 5080 is, I wouldn't be surprised if the 9070xt actually beats the 5070ti in a convincing manner for a signicantly less.

#37

springs113

DrashA mid-range card under 500, with that 500 being the price I pay, not some 1$=1£=1Euro then add tax. So 499GBP for the XT. Simple.

Excuse me whilst I now go away and find out why my GBP and Euro keys are screwed up

"let us hear this marvelous thing." Necessary? Not very polite, for sure.

You have yet to offer a solution. There are two cards, also the values you spoke about have zero to do with the price of the card and more about economics. AMD cant control the value of your country's currency.
Huh...where was I impolite? You cant be this sensitive...are we not adults having a civil discussion? Hence another reason why I stay off the internet forums.

Edit: Someone here, please enlighten me on where I was being rude within my og remark...I cant believe this ish.

#38

Quicks

3valatzyPreviously, the 600-650 price range was reserved for Radeon RX 6800 XT.
Why did AMD put the 9700 marketing label on this card ? To show what xactly ?

Playing their customers like Nvidia that release a 5080 that's clearly should have been a 5070 for 500$. AMD probably had plans to release it's much cheaper. But saw what a shitshow Nvidia has become and upped their prices. The way Nvidia plays it customers.

#39

rattlehead99

DBGTIf there is a $100 only difference, nobody will buy the 9070, most will go with 9070 XT, unlike AMD, NVIDIA will not do this price ranges.

I would buy a 9070 for 100$ less than the 9070xt, because I want a standard dual slot, dual fan GPU that consumes under 230W. So far the rumors say that the 9070 is 200-230W and the 9070xt is 270-300W.

3valatzyPreviously, the 600-650 price range was reserved for Radeon RX 6800 XT.
Why did AMD put the 9700 marketing label on this card ? To show what xactly ?

Well the 7800xt was the successor of the 6700xt and both costed 480-500$ and that was a few years ago too. On top of that this is a 16GB card, it is using N4P and the die size is bigger than both the 7800xt and 6700xt. The 7800xt was chiplet based too, and it was 500$, so a monolith that's bigger at the same time on a process node that now costs as much as N5 did at launch makes sense to be 600$, but for sure their profit margins are not low.

#40

Daven

Sound_CardFS4 is compute based and extremely good according to DF and others
Will work on all FSR 3.1 games (that's over 50 games)
less RT hit
$600 for 5070ti performance or more

The Nvidia green beans already trying to change the goal post on their criteria on buying a Radeon, now it needs to be $200 cheaper than MSRP and FSR needs to work on every single game.

What’s even worse is that the owner of this site says Radeons must implement DLSS in function AND name which is impossible for a proprietary technology. Talk about moving the goalposts and then throwing them in the river.

Nothing short of changing the AMD company name to Nvidia will satisfy both Nvidia brand loyalist and reviewers. Hell Lisa Su will probably have to start wearing leather and signing women’s boobs.

#41

rattlehead99

QuicksPlaying their customers like Nvidia that release a 5080 that's clearly should have been a 5070 for 500$. AMD probably had plans to release it's much cheaper. But saw what a shitshow Nvidia has become and upped their prices. The way Nvidia plays it customers.

The 5080 is a 70 class card, but it's not a 500$ card, it's a 650-700$ card, because GDDR7 is very expensive per 1GB. It's around 18-22$ per 1GB.

#42

DaemonForce

usinameGood luck with $600 for old GDDR6 and performance ~5070ti

Seemed to work out great for 4060-4070 cards, whenever they ran out of GDDR6X chips and just not bother to mention the change on retail boxes or anything.
The same GDDR6 that AMD used to crank out every 6950XT that will likely tail the 5070Ti within 15%.
If we want to be scathing about GDDR7 memory, look at vram loadout. The first AMD card to run it isn't going to main 16GB, at least not full size.
It will be some 24-48GB card that will resemble every one of these chonkers. I believe nVidia is taking a hit by stepping into GDDR7 first.

DBGTIf there is a $100 only difference, nobody will buy the 9070, most will go with 9070 XT, unlike AMD, NVIDIA will not do this price ranges.

If there are any HHHL 9070 cards that appear, it would be the first big deal in at least two generations. Very important for a lot of people.

#43

chris_afxon

PaddieMayneThe only issue I have with the 9070xt is for me it should of had 20gb of vram...which gives it another advantage over it's rival.

it would be nice indeed, i was planning to get the 7800XT or 7900GRE so 9070XT having 16GB is not a dealbreaker, I just hope the price is normal outside of the USA

#44

Drash

springs113You have yet to offer a solution. There are two cards, also the values you spoke about have zero to do with the price of the card and more about economics. AMD cant control the value of your country's currency.
Huh...where was I impolite? You cant be this sensitive...are we not adults having a civil discussion? Hence another reason why I stay off the internet forums.

Edit: Someone here, please enlighten me on where I was being rude within my og remark...I cant believe this ish.

You asked, I replied. Solution wasn't mentioned, economics wasn't mentioned, values weren't mentioned, my answer was full and complete. You introduced whataboutery so you appear to be a wind-up merchant. Ignored.

#45

Dimitriman

usinameGood luck with $600 for old GDDR6 and performance ~5070ti

It's AMD, just wait 3 months and then price cuts will come.

#46

Denver

At this point AMD just needs to launch it and it will sell out instantly. Anyone who says otherwise doesn't live on the same planet.

The planets are aligned in AMD's favor.

#47

springs113

DrashYou asked, I replied. Solution wasn't mentioned, economics wasn't mentioned, values weren't mentioned, my answer was full and complete. You introduced whataboutery so you appear to be a wind-up merchant. Ignored.

You brought up 1usd needs to equal 1 british pound and 1 euro...ECONOMICS.
You said the cards needed to be under 500 yet did not list a price under 500.
Your answer was very incomplete, not precise, not definitive.

Now I intro'd whataboutery lmfao... You said I was being rude. Tell me how is asking for your "marvelous" idea, being rude? If I said that you were a dense individual then maybe you'd have a case but asking you to state your opinion is offensive? Bring back the 90s, because this aint it.

#48

usiname

AusWolfI don't get you guys. An upgraded, AI-based FSR (which is said to be quite good), and a $150 (or 20%) lower price tag than Nvidia's is still not enough? :confused:

Its hard to be excited for 30% faster card (maybe) than 7800xt for 20% more money 2 years and half later. If it was $500 I would see it as huge step in the right direction, but with such price I see just 8% better performance/$
Even the disaster RTX 5080 is giving more performance/$ compared to 4080 Super and I am sure 5070ti will be better also, so the AMD's situation will be even worse than RX7000 vs RTX4000. It will be even worse when Nvidia release RTX5000 Super

#49

springs113

usinameIts hard to be excited for 30% faster card (maybe) than 7800xt for 20% more money 2 years and half later. If it was $500 I would see it as huge step in the right direction, but with such price I see just 8% better performance/$

I totally agree...but ppl are being hypocrites because the 5080 and 5090, especially the latter is terrible at everything...it's literally a 4090 on 'roids.

#50

_roman_

I wanted to sell my graphic card. My two years warranty is gone around november 2025.

Let's assume poor stock than there will be no 7800XT or another graphic card to play games in windows 11 pro for several weeks.

Let's assume high price and worse performance than I will regret to have sold my current 7800XT.

Let's assume the coolers are trash, which was my experience so far with other amd graphic cards, I'll regret selling one of the quietest 7800XT on the market.

Let's assume the card is a bit better I'll loose maybe around 100€ more on the current sell value.

Price, performance, fan noise, VRAM size, power consumption are things I do not know yet.

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AMD Plans Aggressive Price Competition with Radeon RX 9000 Series

103 Comments on AMD Plans Aggressive Price Competition with Radeon RX 9000 Series

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