According to ITHome, AMD is preparing to disrupt its competition with aggressive pricing for its upcoming RX 9000 series. The RX 9070 XT, built on the RDNA 4 architecture, is expected to launch at $599, positioning it directly against NVIDIA's RTX 5070 Ti, which carries a $749 price tag. With this competitive pricing, AMD aims to revitalize its market position following lower-than-expected sales of the RX 7000 series, causing it to lose some market share. The upcoming RX 9070 XT features the Navi 48 core running at 2.97 GHz, complemented by 16 GB of GDDR6 memory across a 256-bit bus. Architecture's enhanced AI upscaling capabilities, already demonstrated in the PlayStation 5 Pro, could offer compelling performance advantages over current-generation cards. The base RX 9070 model is anticipated to debut at $499, creating a focused attack on multiple market segments, including NVIDIA's RTX 5070, priced at $549.

AMD reportedly plans to accelerate the end-of-life timeline for its RX 7800 XT, currently priced at $479. Sources from IT Home suggest production ceased as early as January, months ahead of the planned initial third-quarter 2025 termination. This accelerated timeline suggests AMD's confidence in the RX 9000 series' ability to deliver superior price-to-performance metrics. The March 2025 launch window for the RX 9000 series arrives at a critical point in the GPU market, as NVIDIA rolls out its Blackwell-based RTX 50 series. AMD's aggressive pricing strategy and the architectural improvements in RDNA 4 positions the company to challenge NVIDIA's market dominance, at least in the $500-$600 price range. This competitive positioning could trigger NVIDIA price adjustments, potentially benefiting consumers who have faced consistently high GPU prices in recent years.