Thursday, March 6th 2025
Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models
Over the past month and a half, PC hardware retailers have tasked themselves with sharing of all sorts of bad news to their respective customer bases. Inet AB has outlined the outlook for regional availability of GeForce RTX 5070 graphics cards, but a newer blog entry focuses on the Team Red side of things. The popular Swedish store put a spotlight on today's launch of RDNA 4 products: "we have learned how the recommended prices, also known as MSRP prices, work for the launch of the AMD Radeon RX 9070 and RX 9070 XT. We are not allowed to say exact prices.., but simply put, they will apply to a limited number of cards. For this release, we will have MSRP prices from three manufacturers, all of whom have both an RX 9070 and an RX 9070 XT at MSRP." According to Inet's product table, the brands are: ASUS, PowerColor and SAPPHIRE. Respectively, the PRIME, Reaper and PULSE product families serve as substitutes to (absent) AMD-built equivalents.
So far, the retail launch of Radeon 9070 Series has experienced fewer hiccups—when compared to recent GeForce RTX 50-series releases. Unfortunately, Inet has indicated that price climbs are in the pipeline for AMD's brand-new RDNA 4 generation. The shop's blog elaborated on shifting circumstances: "the prices only apply to the first shipment of each model. For Sapphire and ASUS it will be just as usual, we have only received one shipment, and you can buy it until it runs out, but with PowerColor it will be different. In other words, only the cards that were released with MSRP prices at release will be sold for the lower price." Earlier today, Overclockers UK's initial batch of "baseline price conformant" stock was depleted rapidly—forum and social media posts boasted about "thousands of units" being amassed in a warehouse, prior to launch. Gibbo—a well-liked OCUK employee—shared some additional insight (yesterday): "I feel stock will be fine for a few days. MSRP is capped quantity of a few hundred, so prices will jump once those are sold through. Re-stocks and pricing is unknown going forward, nobody really knows what April will bring due to instability in world with USA starting to rage a trade war, we are all hopeful it won't impact computer stuff, but who knows."
Returning to Scandinavia—Inet continued its grim forecast for the next batches of AIB-produced products: "our second shipment from PowerColor is already waiting, and we cannot offer it at MSRP prices. This means that we will first sell the Reaper models at MSRP prices and the stock balance will tick down as usual until the first shipment is sold out. Then, with a certain delay, the stock will be replenished with new cards, and we will then release the Reaper cards for order again—although not at MSRP prices. If you receive an order with MSRP price even though the cards are sold out, we will of course give you that price, but unfortunately we have no way of continuing to sell cards at MSRP price after the first deliveries are sold out."
Sources:
Inet Sverige, OCUK Forum, VideoCardz
So far, the retail launch of Radeon 9070 Series has experienced fewer hiccups—when compared to recent GeForce RTX 50-series releases. Unfortunately, Inet has indicated that price climbs are in the pipeline for AMD's brand-new RDNA 4 generation. The shop's blog elaborated on shifting circumstances: "the prices only apply to the first shipment of each model. For Sapphire and ASUS it will be just as usual, we have only received one shipment, and you can buy it until it runs out, but with PowerColor it will be different. In other words, only the cards that were released with MSRP prices at release will be sold for the lower price." Earlier today, Overclockers UK's initial batch of "baseline price conformant" stock was depleted rapidly—forum and social media posts boasted about "thousands of units" being amassed in a warehouse, prior to launch. Gibbo—a well-liked OCUK employee—shared some additional insight (yesterday): "I feel stock will be fine for a few days. MSRP is capped quantity of a few hundred, so prices will jump once those are sold through. Re-stocks and pricing is unknown going forward, nobody really knows what April will bring due to instability in world with USA starting to rage a trade war, we are all hopeful it won't impact computer stuff, but who knows."
90 Comments on Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models
The cup is always half full :)
edit: the cat is out of the bag as someone wrote already a newspiece.
Last Gen mid Range Powercolor Red Devil RX7800XT $849NZD
This Gen mid Range Powercolor Red Devil RX9070XT $1499NZD
Oh and pretty much out of stock as soon as they'd sold the one card they had :nutkick: :banghead: :mad:
Oh yes, how can i say that, because all salespeople are holy-people who would never, ever do such a thing (i just remember always - human greed and stupidity are unlimited).
AMD can certainly regulate the prices at which they sell cards to biggest vendors/stores, but can they control the final prices in shops?
I think the question is rhetorical.
"This is the last one, special price, just for you." *Pulls last box from shelf*. And with it you felt special indeed. For one will never know if any stock will ever return or if price inflated.
After you left, he returned to the back.
Where there were a thousand cards residing in a store room. He took one from it's home, returned to the store front, and in a nonchalant fashion placed it in it's rightful home, as the last in the store.
With a lower price tag.That's pretty fascinating since it launched two years ago. You got some of those Pim particles, yeah? How's Steve?That is most hilarious attempt I've seen at somebody attempting a save to make 12GB look like a good idea, especially wrt to the 4080 12GB, I've seen today. 12GB was almost a good idea even 3 years ago.
I love ya; but I certainly did laugh at that. Just giving you a hard time. Glad you've enjoyed it. :love:
There is no universe where AMD would have been able to either anticipate this demand, or if they somehow magically did, actually meet it given the timelines they were working with.
At least it looks like there are subsequent waves of inventory lined up to be received by retailers, seems the 5xxx series is still out in the woods on that front.
I'm thinking we get 2-3 waves of "real" MSRP $750-800 cards hitting shelves for the next couple months and as Nvidia starts getting their house in order and stocking up, AMD will gently float back down to the AMD MSRP price.
I have to imagine AMD AIB's are just dog thirsty for some margin. For once AMD is flying off the shelves at a solid mark-up, they're not going to pass that by.
No way AMD could have seen this comming, and did their best. As for AIB gouging, what do you expect? They don't have near enough Nvidia cards to meet their normal sales and gouging targets. It has to come from somewhere.....or someone!
Btw, as of an hour ago,(5pm central) Mcirocenter in Houston still had cards available at MSRP for both and plenty of others. What they seemed to be out of was the bleeding edge OC models.
Either the msrp is bunk because they're selling like hotcakes, can't even make enough to cover demand despite stocking up for two months, and the data will reflect that, or they're botching the launch. All this noise about the MSRP being "only valid for the first deliveries" (that's a new one) makes one wonder.
A relevant question, but couldn't AMD use TSMC fab space that it has secured for its CPUs, for the Radeon GPUs instead? Now don't get me wrong, I understand that it wouldn't make much sense economically, at least in the short term, considering the CPUs probably make more money for them. But if this was technically possible (and I'm honestly asking here, I have no idea), it would make strategic sense to sacrifice CPU profit for graphics marketshare, wouldn't it? Ryzen has all the mindshare it needs right now, it's Radeon that needs vital mindshare and marketshare to jumpstart FSR4 support and the rest.
Oh wait. Keep up the great work.
As far as their fab allocation, AMD has made most of their money from Epyc sales. That's how the company makes consistently more money year over year despite fluctuating retail GPU and CPU sales. If they doubled GPU prices, they'd still loose money shifting their fab allocation. Besides, how would it look if they did shift fab space, and Nvidia opened the floodgates. The mindshare Nvidia has would have the sheep overpaying in a heartbeat. No, I'm afraid there is no way this ends well for the consumer.
On a side note, the same reason Intel is still around is what's happening now. AMD can't even get close to building enough CPUs to replace Intel, just like the can't get anywhere near making enough GPUs to satisfy the current market.
Don't be a jerk, and you wont get that response.
AMD is not going to make more GPUs.
It also takes time to switch over manufacturing. It's not just *snaps fingers* make all of these machines that are set up to make CPUs start making GPUs. It would be months of lead time only for AMD to potentially ramp their GPU manufacturing just as Blackwell makes its way to the market in force... And then AMD is again sitting on a bunch of cards they can only sell at a loss/substantially lower margins.
No, AMD is going to stick to its manufacturing allocations and we're just going to have to deal with it.
Or you get bored. Or you get fired. Whichever.
The point is: Satire.