Thursday, March 6th 2025

Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models

Over the past month and a half, PC hardware retailers have tasked themselves with sharing of all sorts of bad news to their respective customer bases. Inet AB has outlined the outlook for regional availability of GeForce RTX 5070 graphics cards, but a newer blog entry focuses on the Team Red side of things. The popular Swedish store put a spotlight on today's launch of RDNA 4 products: "we have learned how the recommended prices, also known as MSRP prices, work for the launch of the AMD Radeon RX 9070 and RX 9070 XT. We are not allowed to say exact prices.., but simply put, they will apply to a limited number of cards. For this release, we will have MSRP prices from three manufacturers, all of whom have both an RX 9070 and an RX 9070 XT at MSRP." According to Inet's product table, the brands are: ASUS, PowerColor and SAPPHIRE. Respectively, the PRIME, Reaper and PULSE product families serve as substitutes to (absent) AMD-built equivalents.

So far, the retail launch of Radeon 9070 Series has experienced fewer hiccups—when compared to recent GeForce RTX 50-series releases. Unfortunately, Inet has indicated that price climbs are in the pipeline for AMD's brand-new RDNA 4 generation. The shop's blog elaborated on shifting circumstances: "the prices only apply to the first shipment of each model. For Sapphire and ASUS it will be just as usual, we have only received one shipment, and you can buy it until it runs out, but with PowerColor it will be different. In other words, only the cards that were released with MSRP prices at release will be sold for the lower price." Earlier today, Overclockers UK's initial batch of "baseline price conformant" stock was depleted rapidly—forum and social media posts boasted about "thousands of units" being amassed in a warehouse, prior to launch. Gibbo—a well-liked OCUK employee—shared some additional insight (yesterday): "I feel stock will be fine for a few days. MSRP is capped quantity of a few hundred, so prices will jump once those are sold through. Re-stocks and pricing is unknown going forward, nobody really knows what April will bring due to instability in world with USA starting to rage a trade war, we are all hopeful it won't impact computer stuff, but who knows."
Returning to Scandinavia—Inet continued its grim forecast for the next batches of AIB-produced products: "our second shipment from PowerColor is already waiting, and we cannot offer it at MSRP prices. This means that we will first sell the Reaper models at MSRP prices and the stock balance will tick down as usual until the first shipment is sold out. Then, with a certain delay, the stock will be replenished with new cards, and we will then release the Reaper cards for order again—although not at MSRP prices. If you receive an order with MSRP price even though the cards are sold out, we will of course give you that price, but unfortunately we have no way of continuing to sell cards at MSRP price after the first deliveries are sold out."
Sources: Inet Sverige, OCUK Forum, VideoCardz
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90 Comments on Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models

#26
Jermelescu
In Romania you can still find 9070 XT at around 750€
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#27
Dimitriman
TheDeeGeeMost of them are €1000+ here in the Netherlands.

So yeah, not even AMD can save the price hikes.

Either get used to it, or find a new hobby.
So happy I paid 668 euro day 1 price for my 4070 Super, which now is about 800 euro new.
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#28
Dragokar
The launch itself was kinda crappy, but there have been several options to buy close at or to MSRP in Germany if you clicked fast enough. I have a Sapphire 9070 XT Pulse on pre-order at Notebooksbilliger.de and got an 9070 non XT Pulse already.
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#29
Cheeseball
Not a Potato
Freedom4556Tell your friend to buy me one; my nearest microcenters are halfway into adjacent states over 6 hours away (one-way).
Not possible. Because I asked him to try and get me one too. :laugh: But they limited the purchase to 1 per order.

That Microcenter is literally 150+ miles away from where I'm at so I won't be able to make the trip myself.
Posted on Reply
#30
john_
Knight47Buying Intel gpu would be downgrade, same goes for RTX3060. I waited for MSRP 4070Ti Super(Asus, Gigabyte, MSI), but they went out of production before it could reach that price. So I guess I will never buy a gpu.
It wouldn't be a downgrade for everyone. Someone running still a GTX or an old RX 580 for example, waiting to upgrade, going to Intel or an RTX 3060 12GB will get a nice upgrade. It will suck having to wait all that time to end up buying a card that costs almost the same as 2-3 years ago, but waiting forever doesn't look like a viable option anymore.
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#31
neatfeatguy
bitsandbootsTo be fair to our bot friends, if bots had physical form and walked into a microcenter they'd probably sell out too :roll:
Micro Center puts a 1 GPU limit per household for a set duration - which I think is 30 days - when supplies/stocks are low or an item is high value like GPUs. Sure, you can go in and buy a GPU and turn around and resell it for more money, but you can't walk back into Micro Center and buy another one right away. You have to wait for your cooldown period to reset.
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#32
Athena
john_Boycotting everyone helps the monopoly. People should buy Intel, if they don't intent on spending over $300, go and find an RTX 3060 12GB at a reasonable price, if they want Nvidia, or invest in an RX 7700/7800 if they can find them at under $500. Pay for other cards only when they are at MSRP levels, plus maybe 10% of the MSRP price for the better models. But not boycott everyone, because the only company that can wait and gain from that, is Nvidia. They make 30 billions per quarter from AI GPUs, they wouldn't mind seeing gamers boycotting them.
lol, you have a short memory.
Intel is no angel, remember all the times they had their CPUs priced so high, since they had basically no competition from AMD Then Ryzen came around, and Intel now has to compete, something they never had to do before, AND they are now switching to TSMC to fab their CPUs

Nvidia holds one of the biggest contracts for TSMC, (Apple also has a huge contract as well), and, as expected, they wish to sell their allocation to the high-end market first, and the scraps go to gaming

AMD needs TSMC to produce both CPUs and GPUs, and they can't buy enough wafers to produce what they need, so they allocate to what makes them the most $ first, like Epyc, and then high-end GPUs, and then, what's left is to the consumer market

We need more high-end fabs
TSMC is at capacity, and booked out through 2028 and the next big fab is Samsung, which isn't quite as good as TSMC, so, until we get more fabs, we are basically stuck in this kind of a situation on every launch

People just shouldn't buy things that they say is too expensive, and that will work, then you will see rebates, and added games, and so on, to move product, pretty much like everything else that has to do with supply & demand
Posted on Reply
#33
Tek-Check
AthenaMicrocenter had a TON of cards, and a ton of people buying them at MSRP. They said they had over 1K stock, and they did have the higher priced models as well, and people were also buying them. Catch there is, you have to go to the store to purchase them

The issue with online places is all the bots that buy all available stock and then a few minutes later, they sell them on fleabay at 2x the price

The online places don't care who buys out all their inventory which is the big problem. They got no incentive to weed out the bots
There are still around 20 cards, including at MSRP, in Denver store, for in-store purchase. A few lucky ones will get hold of those. Good luck.
www.microcenter.com/search/search_results.aspx?N=&cat=&Ntt=9070+xt&searchButton=search
Posted on Reply
#34
john_
Athenalol, you have a short memory.
Intel is no angel, remember all the times they had their CPUs priced so high, since they had basically no competition from AMD Then Ryzen came around, and Intel now has to compete, something they never had to do before, AND they are now switching to TSMC to fab their CPUs

Nvidia holds one of the biggest contracts for TSMC, (Apple also has a huge contract as well), and, as expected, they wish to sell their allocation to the high-end market first, and the scraps go to gaming

AMD needs TSMC to produce both CPUs and GPUs, and they can't buy enough wafers to produce what they need, so they allocate to what makes them the most $ first, like Epyc, and then high-end GPUs, and then, what's left is to the consumer market

We need more high-end fabs
TSMC is at capacity, and booked out through 2028 and the next big fab is Samsung, which isn't quite as good as TSMC, so, until we get more fabs, we are basically stuck in this kind of a situation on every launch

People just shouldn't buy things that they say is too expensive, and that will work, then you will see rebates, and added games, and so on, to move product, pretty much like everything else that has to do with supply & demand
The last Intel CPU I bought, was a Celeron 333A. After that AMD. And yes I remember everything. But what is important is the GPU market to find an alternative. Intel is bad news and it is also a "premium" company, meaning when they get at the same level as the other two, they will start pricing their offerings high. But right now, what is important to the consumer is an alternative and Intel putting 10GB on the B570, while pricing it close to $200 and 12GB on the B580, while pricing close to the $250 price point, IS DEFINITELY GOOD NEWS and I will support them.

I have written probably 4 digit number of posts about how bad Intel is and everything you try to remind me here, I have written those, 100 times. But right now, we need them in the GPU market.
Posted on Reply
#35
AnotherReader
dlgh7I think it is. It is all the US news is talking about. Tariffs I know have been a thing for a long time. Canadians get almost all their milk from the USA. Because of Canadian tariffs the average gallon of milk in Canada is over $8 compared to the average price of $3.50 in the USA. I think the tariffs the USA is imposing are just a ploy to meet certain demands. Granted it has already led TSMC to announce a facility in the USA and Intel is starting to spin theirs up and believe Micron also has a facility in the works.
We only get about 3.5 % of our milk from the US. The average milk price in Canada isn't $8. Four litres of milk cost between $6.61 and $6.64 in the last 6 months. That works out to about USD 4.38 per gallon. As for our higher cost milk, it isn't because of tariffs; it's due to supply management.
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#36
Guwapo77
I know I won't get any apologies for my analysis...but I surely feel vindicated.
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#37
Darmok N Jalad
If I wanted one of these, I still could get one at my local MicroCenter, but I’m not dropping $600+ on a GPU, and I’m not going to contribute to the scalping by getting one just to resell it. Another bonus to MicroCenter is that Best Buy price matches. I picked up a Ryzen 5800XT for the MC price, without having to drive 30 miles to do it. The catch is MC has to have in stock.
Posted on Reply
#38
Tek-Check
QuicksAIB partners are the scalpers now...
9070XT sold out in our local pc shop within the hour. Some even as expensive as the 5070TI, and people still bought them because that is what was in stock.
The AIB partners is only going rape people round 2 with Nvidia and AMD.
You cannot put Radeon and Nvidia cards in the same basket. RDNA4 cards were a lot less expensive than 5070Ti earlier today. There is no question about it. That's another reason those have been selling so fast today.

I have not seen one single Radeon card on CCL that costs £900, and 5070Ti start from £900. Below is one of larger shops in the UK. They sold out almost all Radeon cards and they had a lot. 5070Ti cards are £250-300 more expensive. It's ridiculous. That's why 5070Ti are still sitting there in their shop, waiting to be purchased by those who are really ready to burn their wallets...

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#39
AusWolf
I managed to grab one from Scan UK for £570 while the servers at Overclockers were down. Thank you, internet for the news headlines featuring only Oc UK, and thus, redirecting everybody there. :toast:
Posted on Reply
#40
DemonicRyzen666
john_Things are so bad and with all those tariffs going around are going to become so much worst, that I think whoever manages to buy a GPU at MSRP will be lucky, even if the price is bad. Well, OK, not everyone. People spending $800 for a 12GB card would probably regret it.

The thing is that with NO Nvidia in the market, AMD's 9070 will go out of stock even if there are 1000000 cards out there. People are desperate for a good GPU at a somewhat good price, considering market conditions and maybe this is the only time where the sticker wouldn't matter to some. Because there is no Nvidia in the market. Nvidia cut production of 4000 series cards and push problematic 5000 cards in the market at ultra low quantities leaving many without options.

There is also a rumor of 5090's getting recalled in Europe for the obvious reason of being a fire hazard.
The tariffs are only 10% on hardware charging another 22% & all the up to 40% more isn't the tariffs.
It's the A.I.B's doing what they can do make every penny they can.

At this point we're all just better off not buying anything for the next 5 years till the A.I bubble bust; or the stock of cards is so high that they have no choice but lower the prices to normal or below msrp.
Posted on Reply
#41
AusWolf
neatfeatguyMicro Center puts a 1 GPU limit per household for a set duration - which I think is 30 days - when supplies/stocks are low or an item is high value like GPUs. Sure, you can go in and buy a GPU and turn around and resell it for more money, but you can't walk back into Micro Center and buy another one right away. You have to wait for your cooldown period to reset.
UK stores do that too, but they sold out in minutes anyway.
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#42
Rungar
cant buy one in Canada.. no suprise. These companies are soo full of shit. lol.
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#43
Fluffmeister
I could barely force myself to read the review of the cards, all the talk of building up stock, mean old NVIDIA with their fake MSRP, AMD cards will be cheaper and way more available BS.... it was like watching a train crash in slow motion.

Congrats to the few that got a card relatively cheap to actually enjoy, and congrats to the rest that will make a nice profit selling them on to others.
Posted on Reply
#44
regs
DimitrimanWe are getting absolutely trolled in the Netherlands.. as usual.

Same in Russia - 1000 euro including VAT.

It's normal for AMD. Worldwide traditionally AMD is more expensive than MSRP, while Nvidia is traditionally cheaper than MSRP. As 5070 Ti went mass production just few weeks ago, once shipments will hit shelves they will be just more or less even in price. 9070 XT won't be cheaper.
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#45
xorbe
I thought I might find a non-oc 9070 XT card today, but seems like everything sold out in minutes this morning, is what I'm reading. Maybe these things will be sitting on shelves 3-6 months from now.
Posted on Reply
#46
Freedom4556
DemonicRyzen666The tariffs are only 10% on hardware charging another 22% & all the up to 40% more isn't the tariffs.
It's the A.I.B's doing what they can do make every penny they can.

At this point we're all just better off not buying anything for the next 5 years till the A.I bubble bust; or the stock of cards is so high that they have no choice but lower the prices to normal or below msrp.
The only fix to this will be both more supply (from maturing nodes) and less demand (from AI bubble popping).

Eventually the executives will want to know where the return-on-investment is for all the billions they've spent training LLMs. There's still no clear way for the horrid state of generative AI to actually make investors back the mountains of cash that they're blowing on firms like OpenAI.



The other shoe will have to drop eventually. We just never really got time to breathe after the Ethereum merge before LLMs moved in to gobble everything up.
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#47
Denver
As much as MSRP pricing sounds redundant and wrong...
The guy on Twitter said it, so it must be true. Right? :pimp:

Posted on Reply
#48
TheDeeGee
regsSame in Russia - 1000 euro including VAT.

It's normal for AMD. Worldwide traditionally AMD is more expensive than MSRP, while Nvidia is traditionally cheaper than MSRP. As 5070 Ti went mass production just few weeks ago, once shipments will hit shelves they will be just more or less even in price. 9070 XT won't be cheaper.
NVIDIA is anything but cheaper here (Netherlands) a 5070 Ti goes for over €1400.

My 4070 Ti was €1030 at launch and two years later the same card was still €950.
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#49
freeagent
My 4070Ti was 640usd almost 3 years ago lol.

Enjoy fellas :)
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#50
SirKeldon
Reaper XT was impossible for me to get. IDK other countries, but here at Spain, only Sapphire Pulse and Powercolor Reaper got the MSRP price, non-XT and XT versions. Tried in a couple of shops, one of the sites was constantly giving timeout and the other one, just before the checkout moment, my cart was magically "empty"; in both sites they were listed just 2 to 5 mins ago prior to that moment. Quite crazy.

After that, and beyond 15:08, finding a XT at MSRP price was impossible in more than 7 online shops. I was able to get a Sapphire Pulse 9070 (non-XT) for 630EUR, quite MSRP'ish w/VAT included, but just within the first hour. After 30 minutes or so, same shop that sold it to me, was already showing 829EUR for the same model. I hope they'll balance within the next few days, but I seriously doubt it.

Right now, from the ranges I see on these online shops, cheapest 9070 is around 710, and around 800 for cheapest XT, so yeah @Denver , I clearly see Frank Azor's message resonating in those spanish retailers' heads :laugh:
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