Thursday, March 6th 2025

Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models
Over the past month and a half, PC hardware retailers have tasked themselves with sharing of all sorts of bad news to their respective customer bases. Inet AB has outlined the outlook for regional availability of GeForce RTX 5070 graphics cards, but a newer blog entry focuses on the Team Red side of things. The popular Swedish store put a spotlight on today's launch of RDNA 4 products: "we have learned how the recommended prices, also known as MSRP prices, work for the launch of the AMD Radeon RX 9070 and RX 9070 XT. We are not allowed to say exact prices.., but simply put, they will apply to a limited number of cards. For this release, we will have MSRP prices from three manufacturers, all of whom have both an RX 9070 and an RX 9070 XT at MSRP." According to Inet's product table, the brands are: ASUS, PowerColor and SAPPHIRE. Respectively, the PRIME, Reaper and PULSE product families serve as substitutes to (absent) AMD-built equivalents.
So far, the retail launch of Radeon 9070 Series has experienced fewer hiccups—when compared to recent GeForce RTX 50-series releases. Unfortunately, Inet has indicated that price climbs are in the pipeline for AMD's brand-new RDNA 4 generation. The shop's blog elaborated on shifting circumstances: "the prices only apply to the first shipment of each model. For Sapphire and ASUS it will be just as usual, we have only received one shipment, and you can buy it until it runs out, but with PowerColor it will be different. In other words, only the cards that were released with MSRP prices at release will be sold for the lower price." Earlier today, Overclockers UK's initial batch of "baseline price conformant" stock was depleted rapidly—forum and social media posts boasted about "thousands of units" being amassed in a warehouse, prior to launch. Gibbo—a well-liked OCUK employee—shared some additional insight (yesterday): "I feel stock will be fine for a few days. MSRP is capped quantity of a few hundred, so prices will jump once those are sold through. Re-stocks and pricing is unknown going forward, nobody really knows what April will bring due to instability in world with USA starting to rage a trade war, we are all hopeful it won't impact computer stuff, but who knows."Returning to Scandinavia—Inet continued its grim forecast for the next batches of AIB-produced products: "our second shipment from PowerColor is already waiting, and we cannot offer it at MSRP prices. This means that we will first sell the Reaper models at MSRP prices and the stock balance will tick down as usual until the first shipment is sold out. Then, with a certain delay, the stock will be replenished with new cards, and we will then release the Reaper cards for order again—although not at MSRP prices. If you receive an order with MSRP price even though the cards are sold out, we will of course give you that price, but unfortunately we have no way of continuing to sell cards at MSRP price after the first deliveries are sold out."
Sources:
Inet Sverige, OCUK Forum, VideoCardz
So far, the retail launch of Radeon 9070 Series has experienced fewer hiccups—when compared to recent GeForce RTX 50-series releases. Unfortunately, Inet has indicated that price climbs are in the pipeline for AMD's brand-new RDNA 4 generation. The shop's blog elaborated on shifting circumstances: "the prices only apply to the first shipment of each model. For Sapphire and ASUS it will be just as usual, we have only received one shipment, and you can buy it until it runs out, but with PowerColor it will be different. In other words, only the cards that were released with MSRP prices at release will be sold for the lower price." Earlier today, Overclockers UK's initial batch of "baseline price conformant" stock was depleted rapidly—forum and social media posts boasted about "thousands of units" being amassed in a warehouse, prior to launch. Gibbo—a well-liked OCUK employee—shared some additional insight (yesterday): "I feel stock will be fine for a few days. MSRP is capped quantity of a few hundred, so prices will jump once those are sold through. Re-stocks and pricing is unknown going forward, nobody really knows what April will bring due to instability in world with USA starting to rage a trade war, we are all hopeful it won't impact computer stuff, but who knows."Returning to Scandinavia—Inet continued its grim forecast for the next batches of AIB-produced products: "our second shipment from PowerColor is already waiting, and we cannot offer it at MSRP prices. This means that we will first sell the Reaper models at MSRP prices and the stock balance will tick down as usual until the first shipment is sold out. Then, with a certain delay, the stock will be replenished with new cards, and we will then release the Reaper cards for order again—although not at MSRP prices. If you receive an order with MSRP price even though the cards are sold out, we will of course give you that price, but unfortunately we have no way of continuing to sell cards at MSRP price after the first deliveries are sold out."
90 Comments on Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models
That Microcenter is literally 150+ miles away from where I'm at so I won't be able to make the trip myself.
Intel is no angel, remember all the times they had their CPUs priced so high, since they had basically no competition from AMD Then Ryzen came around, and Intel now has to compete, something they never had to do before, AND they are now switching to TSMC to fab their CPUs
Nvidia holds one of the biggest contracts for TSMC, (Apple also has a huge contract as well), and, as expected, they wish to sell their allocation to the high-end market first, and the scraps go to gaming
AMD needs TSMC to produce both CPUs and GPUs, and they can't buy enough wafers to produce what they need, so they allocate to what makes them the most $ first, like Epyc, and then high-end GPUs, and then, what's left is to the consumer market
We need more high-end fabs
TSMC is at capacity, and booked out through 2028 and the next big fab is Samsung, which isn't quite as good as TSMC, so, until we get more fabs, we are basically stuck in this kind of a situation on every launch
People just shouldn't buy things that they say is too expensive, and that will work, then you will see rebates, and added games, and so on, to move product, pretty much like everything else that has to do with supply & demand
www.microcenter.com/search/search_results.aspx?N=&cat=&Ntt=9070+xt&searchButton=search
I have written probably 4 digit number of posts about how bad Intel is and everything you try to remind me here, I have written those, 100 times. But right now, we need them in the GPU market.
I have not seen one single Radeon card on CCL that costs £900, and 5070Ti start from £900. Below is one of larger shops in the UK. They sold out almost all Radeon cards and they had a lot. 5070Ti cards are £250-300 more expensive. It's ridiculous. That's why 5070Ti are still sitting there in their shop, waiting to be purchased by those who are really ready to burn their wallets...
It's the A.I.B's doing what they can do make every penny they can.
At this point we're all just better off not buying anything for the next 5 years till the A.I bubble bust; or the stock of cards is so high that they have no choice but lower the prices to normal or below msrp.
Congrats to the few that got a card relatively cheap to actually enjoy, and congrats to the rest that will make a nice profit selling them on to others.
It's normal for AMD. Worldwide traditionally AMD is more expensive than MSRP, while Nvidia is traditionally cheaper than MSRP. As 5070 Ti went mass production just few weeks ago, once shipments will hit shelves they will be just more or less even in price. 9070 XT won't be cheaper.
Eventually the executives will want to know where the return-on-investment is for all the billions they've spent training LLMs. There's still no clear way for the horrid state of generative AI to actually make investors back the mountains of cash that they're blowing on firms like OpenAI.
The other shoe will have to drop eventually. We just never really got time to breathe after the Ethereum merge before LLMs moved in to gobble everything up.
The guy on Twitter said it, so it must be true. Right? :pimp:
My 4070 Ti was €1030 at launch and two years later the same card was still €950.
Enjoy fellas :)
After that, and beyond 15:08, finding a XT at MSRP price was impossible in more than 7 online shops. I was able to get a Sapphire Pulse 9070 (non-XT) for 630EUR, quite MSRP'ish w/VAT included, but just within the first hour. After 30 minutes or so, same shop that sold it to me, was already showing 829EUR for the same model. I hope they'll balance within the next few days, but I seriously doubt it.
Right now, from the ranges I see on these online shops, cheapest 9070 is around 710, and around 800 for cheapest XT, so yeah @Denver , I clearly see Frank Azor's message resonating in those spanish retailers' heads :laugh: