Lexar, a leading global brand of flash memory solutions, is excited to announce the addition of two new products to its ARMOR series: the ARMOR GOLD SDXC UHS-II Card and ARMOR SILVER PRO SDXC UHS-II Card. As the world's first stainless-steel SD memory cards, these new innovations redefine durability and performance, offering photographers, videographers, and content creators unmatched reliability for their demanding workflows.

The ARMOR GOLD and SILVER PRO SD cards were specifically designed to address common issues faced by professional photographers, who often experience physical damage and wear with traditional plastic cards. The ARMOR series SD cards are 37 times stronger than normal SD cards, and deliver far greater strength and resilience. They provide exceptional protection against bending, breaking, and everyday wear. With an IP68 rating, the cards are dust-resistant, water-resistant, and capable of withstanding drops up to 5 meters, making them ideal for outdoor use. Their simplified designs, which eliminate ribs and the write-protection switch, further enhance their durability, ensuring users can rely on them in various challenging scenarios.

JBL, a boundary pushing trailblazer in audio, has announced the next generations of the JBL Endurance, Tune and Vibe series. Among the category-defining new products are the JBL Tune 2 and Vibe 2 series headphones which feature stand-out upgrades like noise cancelling technologies, enhanced drivers and extended battery life, all while delivering classic JBL Sound at remarkably attractive price points. For sports and wellness enthusiasts, the latest JBL Endurance Race series offers similarly exciting new upgrades for high-performance workouts that test the limits. With a dozen new upgrades across all three JBL collections, there is an option for every type of listener and lifestyle.

"At JBL, we leverage innovative technology to deliver superior sound experiences that meet the diverse needs of each and every listener," said Carsten Olesen, President, Consumer Audio at HARMAN. "With multiple wearing styles to choose from and countless new upgrades to enhance the listening and streaming experience, consumers will have the opportunity to find the model that best fits their lifestyle."

Jabra, a global leader in true wireless sound and hybrid work solutions, is unveiling the Elite 8 Active Gen 2 and Elite 10 Gen 2 earbuds. Building upon the same great design and success of their predecessors, these next-generation earbuds come with enhancements that strengthen the audio experience.

This includes the world's first LE Audio smart case, enhanced spatial sound powered by Dolby Audio for a better music experience, and enhanced Natural HearThrough for better awareness when outdoors. Jabra's Active Noise Cancellation (ANC) has also been made even stronger with improved mid- and low-frequency noise cancellation.